Mary Ann Pruitt’s Post

Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool. Sora, which is currently only available to alpha testers, can generate up to one-minute-long videos based on text prompts. #mediaplanning #mediabuying

Disney is trying to level up its CTV strategy with new ad formats that integrate games and shoppable features. The gamified offerings, or “advergaming” formats, are coming exclusively to Hulu and ESPN as part of a partnership with BrightLine. #mediaplanning #mediabuying

Happy birthday, America! Wishing you all a happy and healthy 4th of July.

While digital marketing continues to evolve and grow, the power of broadcast television, radio, and direct mail should not be underestimated. By integrating these tried-and-true tactics with modern digital strategies, you can create a comprehensive marketing approach that leverages the best of both worlds. #mediaplanning #mediabuying

YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper data and include callouts to jump to the grocery delivery platform to place orders. #mediaplanning #mediabuying

Amazon has unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers. Amazon claims the new solution will improve addressability among previously anonymous impressions for advertisers, as well as lower CPMs by as much as 34%. #mediaplanning #mediabuying

With the 2024 Summer Games next month, some brands are re-evaluating the value of Olympic sponsorships, and questioning whether the Olympic body uses sponsorship money effectively to support athletes and promote sports. #mediaplanning #mediabuying

Broadcast radio listeners are high prospects for realtors, specifically 62% of home buyers who used a realtor in the past year, 65% of first-time home buyers, and 66% of those who are likely to buy a second home. #mediaplanning #mediabuying