Katie (Risch) McAdams’ Post

View profile for Katie (Risch) McAdams, graphic

Chief Marketing Officer | Executive Leader | Ad Tech & Digital Media | Non-Profit Board Member

How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

What’s Old is New Again in Digital Advertising - Basis Technologies

What’s Old is New Again in Digital Advertising - Basis Technologies

https://basis.com

Michael Pihosh

Full-stack AI Product Development..

2mo

Great insights!

Like
Reply

To view or add a comment, sign in

Explore topics