Ricardo Tadeu

“After four turbulent years, the outlook for sub-Saharan Africa is gradually improving. Growth will rise from 3.4 percent in 2023 to 3.8 percent in 2024, with nearly two thirds of countries anticipating higher growth. Economic recovery is expected to continue beyond this year, with growth projections reaching 4.0 percent in 2025. Additionally, inflation has almost halved, public debt ratios have broadly stabilized, and several countries have issued Eurobonds this year, ending a two-year hiatus from international markets” #imf #economicrecovery #inflation https://lnkd.in/dvFSEwaD

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Marketers, CEOs, Academia, Media gather in one space to exchange insights on marketing opportunities in Africa, modern marketing strategies, key trends, customer identification, effective brand communication, customer engagement, leadership in marketing, environmental considerations for brands, and the impact of culture on marketing and branding My advise today is to trust the expertise of Marketers; there's much to comprehend if you're not part of this field. With only one day left, I must appreciate @UMS, Sandra Arinaitwe and team for orchestrating this event. #AMC2023

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What a nugget by the team at Ads and Brands Uganda. to kickstart what looks like a chilly new week in style! "While creating content, be the best answer on the internet by defining what your brand stands for, its core values, and tone of voice, and then communicate consistently in those terms." Remember, It is the sense of purpose that customers look for in a brand. They want to associate with a brand that allows them to be a part of something big. Be that kind of brand or business for quality customer retention. Let us go win this week! #Branding #customersatisfaction #BrandVoice #digitalmarketing #socialmedia

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🚀 Unlock the Power of Strategic Media Partnerships with Business Elites Africa! 🌍✨ Looking to elevate your brand’s visibility and engagement? well, Look no further! Business Elites Africa (https://lnkd.in/dGkNM9t9) is your premier media partner, offering a comprehensive suite of advertising solutions, designed to meet your unique business needs. 🔹 Banner Ads: Capture attention with visually stunning and strategically placed banner ads that drive traffic and conversions. 🔹 Sponsored Content Advertising: Boost your brand’s credibility and reach with tailored sponsored content that resonates with your target audience. 🔹 Native Content Writing: Seamlessly integrate your message with high-quality native content that engages readers without disrupting their experience. 🔹 PR Interviews: Leverage our platform to share your story through impactful PR interviews that position you as a thought leader in your industry. 🔹 Live Streaming: Connect with your audience in real-time through our professional live streaming services, perfect for events, product launches, and more. 🔹 Event Coverage: Ensure your events get the spotlight they deserve with our comprehensive event coverage, from live updates to post-event recaps. 🔹 Product Advertising Placement: Showcase your products to a targeted audience with strategic placement that maximizes exposure and impact. At Business Elites Africa, we don’t just offer advertising solutions—we create strategic media partnerships that drive results. Partner with us today and watch your brand soar to new heights! 💬 Ready to take your brand to the next level? Let’s connect! #BusinessElitesAfrica #MediaPartner #Advertising #BrandVisibility #ContentMarketing #PR #LiveStreaming #EventCoverage #DigitalMarketing

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🔒 Why Data Protection is Crucial in Digital Marketing in Kenya. In today’s digital age, data protection isn’t just a regulatory requirement—it’s a cornerstone of trust and transparency. As digital marketers in Kenya, understanding and complying with data protection regulations is essential for safeguarding consumer privacy and enhancing business credibility. Non-compliance can lead to severe penalties, including hefty fines and reputational damage. Companies are liable for data breaches that result from poor data handling practices. 📞 Consult with me! I can help you navigate the complexities of data protection regulations and ensure your business stays compliant.

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🌟 Women in Leadership: Redefining Excellence Across Africa 🌟 As we continue to champion women's achievements and contributions, it's essential to highlight the impact of women in leadership roles across various industries. African women leaders such as Graca Machel, Amina J. Mohammed, and Tsitsi Masiyiwa have also made indelible marks across the continent. Graca Machel is renowned for her advocacy work on women and children's rights, Amina J. Mohammed for her diplomatic efforts in promoting sustainable development and gender equality, and Tsitsi Masiyiwa for her philanthropic work through the Higherlife Foundation. In Ghana, women leaders like Patricia Obo-Nai, CEO of Vodafone Ghana, and Beatrice Agyemang, CEO of Media General, are making significant strides in their respective industries. Patricia Obo-Nai's leadership in the telecommunications sector and Beatrice Agyemang's contributions to the media landscape are driving innovation and growth in Ghana and beyond. Moreover, women in strategic communications like Esther Cobbah, CEO of Stratcomm Africa, and Elsie Addo Awadzi, Second Deputy Governor of the Bank of Ghana, are instrumental in shaping communication strategies and driving change in their respective fields. Their leadership and expertise are paving the way for more effective communication and reputation management in Ghana and beyond. In every industry, women are redefining leadership by bringing diverse perspectives, fostering collaboration, and driving innovation. From technology to finance, healthcare to education, women leaders are making their mark and shaping the future of their industries. Research shows that companies with diverse leadership teams, including women, are more innovative and profitable. Despite facing obstacles such as gender bias and limited opportunities, women continue to thrive and excel in leadership positions, proving their invaluable worth in the corporate world. 💡 My take: Leading the Trade Marketing efforts at Aphro Ghana, I've had the privilege of collaborating with talented women who have brought creativity, resilience, and passion to our initiatives. By embracing diversity, fostering inclusivity, and amplifying women's voices, we've not only strengthened our brand but also inspired positive change within our organization and beyond. Let's celebrate the achievements of women in leadership and recognize their pivotal role in shaping the future of Africa and beyond. Together, let's empower, support, and uplift women to continue making strides towards a more inclusive and equitable world. #WomenInLeadership #ExcellenceAcrossAfrica #DiversityAndInclusion #Empowerment #TradeMarketing #LinkedIn #Africa Join the conversation and share your thoughts on how women are redefining leadership across Africa! Don't forget to mention names of women leaders who inspire you in the comment section!

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One blindspot for major FMCG companies is the distance between the product teams and the African traditional trade markets that will drive growth for the next decades. Appeal feels like it’s simple to understand: the look, the taste, the performance, the marketing etc. Except a recent project we undertook in beverages in West Africa found that the leading brand in its category wasn't the cheapest, "best" or the highest profile. It had one advantage: it offered a higher margin to wholesalers and retailers. So they all stocked it. So customers bought it. Because the golden rule of traditional retail, where brand choice is limited and your vendors' cash flow is king, is that customers can't buy something you don't stock. Presence is everything. A recent trip around street vendors in Luanda by one of our researchers found a typical picture. A bottom of the pyramid vendor selling a small selection of high demand products like bar soap and laundry detergent. This is hyperlocal retail. It's what defines brands that can truly call themselves mass market from the rest. Of course, price and affordability matter a lot. But: how many FMCG teams really battle-test their products for robustness? It should be a benchmark metric for any brand with mass market pretentions in the traditional trade: can it survive abuse and real life sales processes that see products hoofed about, left in the sun, moved by human labour from street to street, handled, checked, rejected or accepted by consumers. #retail #africa #fmcg #traditionaltrade #angola

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🌍 Dive into the latest insights on African consumer trends! Despite believing in African progress, loyalty to non-African brands remains strong. Find out why in our review of the Brand Africa 100 ranking. Discover which brands are dominating the African market and why local favorites like #MTN and #Dangote are facing tough competition from global giants like #Coca-Cola and #Nike.

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Africa's young, growing population is exciting, but at Ventures Platform, we believe this is just the entry point, and that the true opportunity lies in bridging the gap between consumers and non-consumers. Listen to our founding partner, Kola A., speak on the core of our investment thesis on the 1st episode of #StartupCap, a weekly CNBC Africa show that brings together the biggest startup voices to delve into the ins and outs of startup capital movements in Africa. Here are some other key takeaways from the conversation with David van Dijk and Tania Habimana: ✨ Local investors are increasingly playing a vital role in funding African startups, and there's room for more. ✨ There are successful ways to navigate Africa's fragmented markets (think regional blocs & minimal physical footprints). ✨ Access to capital shouldn't depend on background - strong ideas and passionate founders are key. ✨ Exits are crucial for a healthy ecosystem (success begets more success), and there are promising signs of more to come. Watch the full episode here: https://lnkd.in/dv4mTzVp and join the conversation! #BackedbyVP #VPStories #MarketCreatingInnovation #MCIs #AfricaOnTheRise #Startup #VentureCapital #BridgingTheGap #InvestingInAfrica

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In the heartbeat of Africa's bustling economies and diverse markets, one phenomenon that promises to revolutionize the way businesses understand, engage, and serve their customers is the digital renaissance. If we take an enlightened exploration of how digital transformation is reshaping consumer, shopper, and customer data & insights, thereby empowering industries across the continent to thrive in a fast-evolving landscape, it will strengthen the quote by Clive Humby: "Data is the new oil. It's valuable, but if unrefined it cannot really be used." 1. Retail: The retail sector in Africa is vibrant. It is such that digital technologies are redefining the shopping experience and driving unprecedented insights into consumer behaviour. From online marketplaces and mobile payment solutions to AI-powered recommendation engines, retailers are leveraging data-driven insights to personalize offerings, optimize inventory management, and enhance customer loyalty. Retail institutions that are at the forefront of embracing digital use advanced analytics to tailor product recommendations and deliver seamless shopping experiences to millions of customers. 2. Finance: The financial services industry has embraced digital innovation in the way access to banking has been democratized and revolutionized how these institutions engage with customers. Mobile banking apps, digital wallets, and blockchain technology are empowering banks to gather real-time insights into customer preferences, risk profiles, and financial behaviours. Many companies and banks in Africa utilize data analytics to personalize financial services, identify potential fraud, and enhance customer satisfaction. 3. Telecommunications: This sector in Africa is expanding in leaps and digital transformation is driving efficiency, optimizing network performance, and improving customer experiences. Through advanced analytics and AI-driven predictive modelling, telecom companies can anticipate network congestion, optimize resource allocation, and deliver personalized services to subscribers. Telcos benefit from leveraging data insights to enhance network reliability, minimize downtime, and ensure seamless connectivity for millions of users. (check out other industries in the comment section) How are you or your industry unlocking the potential of digital transformation to build a more prosperous, inclusive, and resilient Africa for generations to come? Looking forward to reading your contributions, questions, comments or feedback #businessandleadershipseries #DigitalTransformation #DataInsights #AfricaInnovation

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🌟 Tea Brands: It's Time to Tap into the Gen Z Market! 🌟 Did you know Gen Z and Millennials comprise over 60% of Kenya's population? Yet, Gen Z lags in tea consumption, creating a huge opportunity for brands like KETEPA, Kericho Gold, and JFK to capture this market. 📈 Despite high overall demand for tea, which outpaced coffee and milk during the pandemic, Gen Z engagement remains low at an index of 0.181. By leveraging social media, e-commerce, and specialist stores, tea brands can boost their market share significantly. Stay ahead of the curve! 📊 Read more on how to adapt your strategies to capture this crucial demographic: https://lnkd.in/gqavdP4M #TeaMarket #GenZ #MarketingStrategy #KenyaTea #Branding #DigitalTransformation

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Despite 64% of African believe in Africa, only 14% of the brands that Africans admire are made in Africa. Africans are loyal to non-African brands. To answer our burning question “Why are Africans so loyal to non-African brands?”, on our latest episode of the Pat on Brands Podcast we are joined by the chairman of Brand Africa - Thebe Ikalafeng. #PatonBrands #AfricaMonth #AfricanBrands

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We’re live!! A leadership conversation with Nolo Thobejane. #leadersinconversation #leadershipconversation

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