As part of our ambition to create a portfolio of brands that satisfy the needs of our consumers today and in the future, we are excited to announce the launch of Corona Cero. More exciting news to come! https://lnkd.in/dJuj3qSt
Vaughan Croeser’s Post
More Relevant Posts
-
I am excited to have been part of a first of its kind partnership with the Olympics and Paralympic Games through Corona Cero, our new alcohol-free brand. Our “Golden Moments” campaign offers a fresh perspective on celebration for fans and athletes around the world. Corona Cero caters to the trend for more diverse beverage preferences. Here’s to a future with more cheers 🍻
-
-
Well done to our Africa Zone Marketing leaders who continue to build our brands for the long term with excellent campaigns and innovations, that lead and grow this vibrant category. Leanne Martin Fabiana Pereira Wendy Bedforth Arné Rust Laurelle Simonetti (CMSA) Cleo Campbell (nee Venter) Kerryn Greenleaf Colleen Duvenage Thomas Lawrence Richard Moulton Estee Burger (PDBA) Melanie Nicholson Tongai Jinda Ramona Kayembe Solam Mbana Khwezi Vika Michelle Hewitt Candice van den Bosch Shaveer Badul
We have announced our AB InBev Q1 2024 results, where the strength of the beer category, our diversified global footprint and the continued momentum of our megabrands delivered another quarter of broad-based top- and bottom-line growth. In South Africa: Record high volumes delivered double digit top- and bottom-line growth with margin expansion. In Nigeria, our beer volumes grew by high-teens, supported by a favorable comparable from the industry impact of temporary currency shortages in 1Q23. Revenue grew by more than 80%, driven by revenue management initiatives in a highly inflationary environment. In our other markets in Africa, we grew revenue in aggregate by high-single digits driven by Zambia, Botswana, Tanzania and Uganda. Thank you to all our colleagues around the world for their commitment to drive consistent growth and long-term value creation. And a special recognition to the great leadership team of AB InBev Africa. Together, we continue to create a #FutureWithMoreCheers 🍺 Richard (Boris) Rivett-Carnac Carlos Coutiño Leanne Martin Guilherme Pereira Pinto Fernando Figiacone Kyle Day Cherian Kurien, CFA Bridget Makhura Andrew Whiting Jose D. Moran Jaco Parreira Zoleka L. Vaughan Croeser Guilherme Gaia
-
-
What a blessing it is to do work that positively impacts on our nation and its people. To nurture influential brands through creativity, and grow our company and our economy. Grateful for the highly capable marketing team at The South African Breweries and our committed creative partners. Cheers Patou Nuytemans Pete Case Liz Taylor Joe Sciarrotta #Creativity #Marketing #Beer #Growth
Creativity is… As Vaughan Croeser puts it, creativity is our growth engine. He believes creativity plays a critical role in his strategy for growth and that an effective idea is the engine that grows brands. “As the temporary custodians of some of the most loved brands in South Africa, we have a responsibility to develop creative work and innovative brands that delight and entertain our audiences, but also help tackle real societal challenges. We are inspired to harness the creative powers of our longstanding agency partnerships to achieve our dream of creating a future with more cheers!” shared Vaughan. Creativity helps businesses to grow and drives disproportionate impact for the planet and for people. One of my favourite campaigns – “Bread of the Nation” - is proof of this. Castle Lager fed a hungry nation by producing nutritionally rich bread from spent grain left over from the brewing process... making a point about the quality of the ingredients that make a delicious refreshing Castle Lager beer. Fast Company called Ogilvy out as one of the top 100 most innovative companies in the world for this campaign that collected many many award for Ogilvy South Africa and shows that creativity can impact business and the world. What do you think? #BorderlessCreativity #TeamOgilvy
-
-
Our annual Creative Partners Day brings the top creative minds in the country together. We immerse ourselves in the industry’s best work and discuss the behaviours required to continuously improve our craft. I am so grateful for the incredible partners that we have and the quality of our marketing leadership team. Our ambition is to raise the bar once more and leave a lasting legacy for the next generation of marketers at The South African Breweries. #Marketing #Beer #Cheers #Creativity Pepe Marais Pete Case Camilla Clerke Xolisa Dyeshana Michael Zylstra James Moffatt Marc Watson Nkanyezi Masango Dawn Rowlands Felicia Ntisa Melusi Mhlungu Mike Sharman Simon Spreckley Richard Brodrick Husain Bandukwala Matthew Bull Marcel Marcondes Leanne Martin Preetesh Sewraj Cleo Campbell (nee Venter) Farah Sayed-Roskruge
-
-
The South African Breweries annual Sales Convention holds a special place in my heart. We celebrate together, award our top performers and share our plans for the year ahead. What made this year even more special is that my fearless Marketing team agreed to perform together as a choir. A beautiful expression or our theme - The Power of One - and a team operating at the top of their game. Look out for stellar solo performances from Nonjabulo Ndwandwe and Tongai Jinda wonderfully directed by our esteemed choir master, Pieter Bezuidenhout. Sound up 🔥🎤 #Marketing #Work #music
-
The tradition of serving SAB's Corona beer with a lime wedge is a well-established ritual. In 2018 we embarked on a journey with the Moletele community and the Komati Food Group to establish a farm that would ensure year round supply of high quality Limes in South Africa. Today they are the largest Lime producers in the country. Well done to our Agriculture team for bringing this dream to fruition! https://lnkd.in/dEm36VbV
Moletele Corona Lime Project South Africa
https://www.youtube.com/
-
Very proud of our SAB marketers for a strong result at The Assegai’s. Well done Colleen Duvenage, Arné Rust and Wendy Bedforth. Your commitment to effective creative is evident in the work and the results! https://lnkd.in/epfhVUsd
Cheers to marketing excellence as SAB wins 20 Assegai Awards
https://www.entertainmentsa.co.za
-
The strongest partnerships deliver the best results. Congratulations to Arné Rust and his team of Champions, and the brilliant team at Ogilvy South Africa for nurturing this decades long relationship. Well deserved recognition of a deliberate effort. #Marketing #Creativity #Growth https://lnkd.in/d_ep2Jgv
Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards - Ogilvy South Africa
bizcommunity.com
