Prateek Dudeja

Mountain View, California, United States Contact Info
4K followers 500+ connections

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About

Seasoned Product Manager with 8+ years of product building experience across Mobile Apps,…

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Experience & Education

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Licenses & Certifications

Volunteer Experience

  • VP, Organizing Committee and Head, Publicity

    Les Amis, a non-profit and non-political students’ organization registered under the Chd Admin.

    - Present 15 years 4 months

    Children

    Organized Panorama 2009, a city level cultural event for underprivileged and differently-abled children. The event saw participation from 350+ students across Chandigarh, Panchkula and Mohali.

  • Volunteer

    Sanchetna (XLRI)

    - 4 months

    Economic Empowerment

    Reached the unbanked and underprivileged people in the vicinity of Jamshedpur and generated financial awareness through camps by being the focal point of contact between SBI and villagers. The targeted areas had a population of 800+ out of which almost 80 % were unbanked.
    Achieved financial literacy and inclusion, and inculcated the habit of saving among the lower income group, thus redressing their financial problems and vulnerability to personal risks. Partnered with SBI, and facilitated…

    Reached the unbanked and underprivileged people in the vicinity of Jamshedpur and generated financial awareness through camps by being the focal point of contact between SBI and villagers. The targeted areas had a population of 800+ out of which almost 80 % were unbanked.
    Achieved financial literacy and inclusion, and inculcated the habit of saving among the lower income group, thus redressing their financial problems and vulnerability to personal risks. Partnered with SBI, and facilitated the installation of CSPs (Customer Service Points) and also assisted more than 50 villagers in opening bank accounts.

Courses

  • Competition and Globalization

    -

  • Consumer Behaviour

    -

  • Development Economics

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  • Industrial Economics & Competitive Strategy

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  • Internet Marketing

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  • Macroeconomic Theory and Policy

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  • Managing Sustainable Supply Chains

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  • Retail Strategies

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  • Services Marketing Management

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  • Strategic Management

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  • Strategic Marketing

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  • Strategy Implementation through Simulation

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Projects

  • E-Marketing Plan Development for an Online Bidding Platform

    -

    Develop an online marketing plan in order to define investment priorities for an e-bidding platform. Understand current online marketing strategy as well as consumer preferences, so as to identify online channels (from among SEM, SEO, banner ads, social media, affiliate marketing, email marketing and blogs) which would be most suitable for the company to invest in. Also designed an execution strategy and timeline of investment for each channel.

  • Consumer Buying Behavior for Two-Wheelers - McCann Erikson Live Project

    -

    Conduct primary market research to understand the buying behavior of SEC A and SEC B consumers in the two-wheeler markets. Organized Focused Group Discussions, In-Depth Interviews and well Consumer Shadowing in order to develop insights regarding the key motivators for two-wheeler purchase.

Honors & Awards

  • Top 5 National Finalist (from 198 entries)

    IIM, Bangalore

    Wrote a whitepaper and analyzed the feasibility of concept of a Foldable Display Smartphone. Awarded a Pre-Placement Interview by HCL Technologies

  • Distinctive Quality of Research

    BTO Research Team, McKinsey Knowledge Center

    Awarded “Distinctive Quality of Research” for being among top 3 performers within 20+ members of the global BTO team

  • Excellence in Research

    McKinsey Knowledge Center

    Awarded “Excellence in Research” for being among the top 5 performers across 250+ researchers at McKinsey Knowledge Center, Gurgaon

Languages

  • English

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  • Hindi

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  • Punjabi

    -

Organizations

  • Ensemble Core Team

    Junior Executive Member, Public Relations

    -

    Handled all online media communication and public relations for Ensemble 2013, the international management conclave of XLRI. Part of a team which ideated and designed the theme launch event for Ensemble. Coordinated activities among members of 7 domain committees on campus. Jointly responsible for sponsorship acquisition for Ensemble by establishing new company touch-points.

  • Zest, the official publication of McKinsey Knowledge Center

    Editor

    -

    Worked on developing multiple cover stories and actively contributed in content-problem solving as well as design. On-boarded new editors and developed their skills and capabilities. Also played the role of Chief Editor for one of the editions.

  • Speakers Association and Study Circle (SAASC)

    Executive Body Member

    -

    Member of Executive Body and in-charge of managing publicity for all SAASC events.

  • Les Amis

    Executive Body Member

    -

    Les Amis, is a non-profit and non-political students organizations which conducts city-level in Chandigarh for different target audiences. I was responsible for managing the organizations’ finances for one term as the Finance Officer and member of the Executive Body. Also, worked on developing the organizations’ website.

  • Core Organizing Committee, Pecfest

    Joint Head, Public Relations

    -

    Pecfest is the annual cultural fest of PEC University of Technology and is one of the largest fests in North India. Interacted with, and hosted editors and reporters from 5 media houses and two radio stations on campus during the fest. Wrote press articles that were published in five newspapers over a period of one week in the lead up to the event. Personally invited the chief guests for various major events during the fest. Worked towards acquisition of media partner and radio partners for the…

    Pecfest is the annual cultural fest of PEC University of Technology and is one of the largest fests in North India. Interacted with, and hosted editors and reporters from 5 media houses and two radio stations on campus during the fest. Wrote press articles that were published in five newspapers over a period of one week in the lead up to the event. Personally invited the chief guests for various major events during the fest. Worked towards acquisition of media partner and radio partners for the fest.

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