Prabhaker Nigam’s Post

The Law of Duality (from the 22 immutable laws of marketing) says every market, in the long run, is a two horse race. Looks like there is a third horse in the ride-hailing market. I'm talking about BluSmart. What BluSmart has done is actually very smart. - Observe a two-horse market - Understand why users are unhappy - Solve all those problems with pinpoint accuracy - Leverage word of mouth If haven't used BluSmart yet, here you go: - There are no cancellations On my various rides, I've asked drivers why don't they cancel. They told me they don't have an option to cancel. - BluSmart has its own fleet Unlike Uber & Ola where the vehicle is owned by the driver, BluSmart has its own fleet. That means much tighter quality control, resulting in clean cars. Plus, their fleet is 100% electric. From an operational lens, what they've done is create charging spots across different locations. Drivers, when they start their day, reach their designated spot to collect the car & reach the pick-up location. At the end of the day, they deposit the car & the cycle continues. This also means the driver wouldn't line up in CNG/ Petrol queues & eat up your valuable time, which you didn't account for. - No surge pricing What you see on the app is what you pay. Unlike Uber & Ola where you book a ride for, let's say, ₹500, but end up paying ₹650 just because you got traffic en-route, which is a factor completely out of your control. The only tradeoff with BluSmart is that you've to schedule a ride & it's available only in NCR & BLR for now. But they've now come up with instant rides with 20 mins wait times at select locations. So looks like that's also going to go away very soon. 😌 Last but not the least, when you start taking BluSmart rides, it's the same experience every time. Over the past 1 year, I've have taken 50+ rides & there have been no surprises. What do you think? Will BluSmart make the cut? #marketing #competitiveedge #ridehailing

Friday Safety Brief: Ensuring Safety When Using Ride-Sharing Services Welcome to this week's "Friday Safety Brief!" Today, we focus on important safety precautions for using ride-sharing services like Uber, Lyft, and others. Follow these tips to ensure a safe and secure ride: Do's: Verify Your Ride: Confirm vehicle details match the app information. Check the Driver's Identity: Ensure the driver's name and photo match the app. Share Your Trip Details: Use the app's feature to share your trip in real-time. Sit in the Back Seat: Provides added safety and personal space. Wear Your Seatbelt: Always buckle up, no matter the distance. Keep Personal Information Private: Engage in friendly conversation but avoid sharing personal details. Trust Your Instincts: If something feels off, don't hesitate to end the ride or call for help. Know Your Route: Familiarize yourself with the general route to your destination. Don'ts: Don't Get in the Wrong Car: Always verify the vehicle details before getting in. Don't Ignore Unsafe Behavior: Report any unsafe driving or behavior immediately. Don't Share Your Exact Destination: Use a nearby public location for drop-offs when possible. Don't Let Your Guard Down: Stay alert and aware throughout the ride. Don't Ignore Your Personal Space: Exit the vehicle if the driver makes you uncomfortable. Don't Leave Belongings Behind: Double-check for your belongings before exiting. Don't Pay with Cash: Use the app's integrated payment method. Ride-sharing services offer convenience and efficiency, but vigilance is key to maintaining your safety. By following these do's and don'ts, you can enjoy a secure and comfortable ride every time. For more detailed tips and insights, check out the full blog post! Stay safe, stay prepared, and have a great weekend! https://lnkd.in/eDbRDAaq #SafetyFirst #RideSafe #VertexPointSolutions #EmergencyPreparedness #SafetyTips

I am starting a Loyalty Program of “X” post Series “X” being a company with or without a Loyalty program The goal is to - - understand the company/space - whether loyalty program is working for them if they already have - could it work for them if they launch one - Explore Ideas that could potentially be a game changer for the company - My Feedback (if any) For this week, I have picked BluSmart I became a Blu Prive member just to get the benefit of Automated Scheduling in BluSmart In my opinion, it is a very well crafted Loyalty program Unlike Ola Select or other Loyalty programs in the Ride hailing space You can't buy Blu Prive membership You have to earn it Collect 175 points every month to get membership till the end of next month 1 km ride = 1 point The 175 points mark ensures that I use BluSmart for at least 9 km drive every workday I have been a member for the last 5 months and absolutely love the benefit of Automated Scheduling of rides I don’t have to think about my daily office travel anymore Travis Kalanick (Uber co-founder) wanted to make transportation as reliable as running water Hope BluSmart and other ride hailing companies get us there As a BluSmart Prive member if I get the benefit to schedule an on-demand ride, I would actually pay extra money for the membership Do you have any company that I should pickup next week? Let me know in the comments below #loyaltyprogramtuesdays #uber #blusmart

BluSmart isn't just another cab company. These guys are doing something that’s beyond our imagination. Why did I opt for BluSmart? Why not an Ola or Uber? The answer is simple: Trust and Time. BluSmart doesn’t just promise punctuality; it delivers on it, every time. Why Choose BluSmart? > Zero tailpipe emissions for a greener planet. > Enhanced safety measures and trained drivers. >Seamless booking and transparent pricing via our user-friendly app. >On-time rides with no cancellations or surge pricing. It's commitment to providing a sustainable, reliable, and premium transportation experience is stronger than ever. With our state-of-the-art electric vehicle fleet and a focus on zero-emission journeys, we're not just moving people—we're driving change. #BluSmart #Innovation #Transportation #Trust #Punctuality Punit K Goyal Anmol Jaggi Credit for the template- Palak bhatia

📢 Customer Experience Alert: A Tale of Disappointment with BOAT Hello LinkedIn community, I hope this post finds you well. Today, I wanted to share a recent experience with my BOAT LUNAR CONNECT ACE Watch purchase, which unfortunately has left me quite disheartened. On November 20th, I received an empty box as a replacement for my warranty claim from Imagine Marketing Boat Media, delivered by Xpressbees (BusyBees Logistics Solutions Pvt. Ltd.) After diligently raising a ticket and having the issue investigated by the backend team, I was assured of a replacement. To my dismay, the second replacement also turned out to be an empty box. 📦😞 Despite sharing an unboxing video with the team, their response was that the package was delivered in intact condition. This has been a frustrating journey, and what adds to the disappointment is the lack of assistance from the BOAT team. As a long-time user of BOAT products, I've never encountered such issues before. Aman Gupta Sameer Mehta Please look into this and resolve it. Your customer service team is pathetic and unresponsive!! #boatlifestyle #Seekingassistance

Did you know that nearly nine out of 10 US drivers admit to being distracted while driving? 😱 That's a scary statistic that puts everyone on the road at risk. 🚗 🚨 Distracted Driving Awareness Month is here, but staying focused behind the wheel is a year-round mission. Selective Insurance reminds us that it's not just phones—fiddling with food 🍔, primping in the mirror 💄, or even rocking out too hard to that new playlist 🎵 can take your eyes off the prize: a safe journey. Be the hero in your car! 🦸♂️ Passengers, speak up! 🗣️ If your driver's attention strays, kindly remind them to focus on the road. Drivers, you got this! 🚘 Put your phone on silent 📵 and stow it away. 3️⃣ Easy Wins for Safer Driving: 1. Map It Before You Tap It: 🗺️ Check your phone's GPS directions before driving. No fumbling while you're supposed to be watching the road! 2. Hungry or Thirsty? Pull Over First! 🍴 Eat and drink when your vehicle is stopped or parked. Don't become a snackrifice to distraction. 3. Silence the Sirens: 📴 Turn off your phone notifications while driving. Wait for those pings and dings when you're safely stopped. Follow these tips to help keep everyone safer on the road‒this month and always. https://lnkd.in/eapp9Wmm #safety #stopdistracteddriving #justdrive

Saturday Night Sprint begins now! Hope you all had a restful Saturday and caught the latest episode of Billions. I know I did. Took an adventure with Laszlo today and learned that Uber does not compensate, nor does it notify drivers when an UberPet ride is ordered. I pierced the veil with my driver and learned that he got paid $11 for a ride I paid $23 for, a $5 premium on top of what I would have paid for a traditional UberX. Do they still call it UberX or is regular cars just Uber now? Not sure. And while I'm not sure if the driver received some sort of after-ride bonus for hauling me and Chunk across town, I find it disheartening that Uber could be pocketing the premium instead of sharing it with drivers. As such, perhaps they are unhappy with the UberPet program and would like another company to take the reigns. Want to know another strange fact that could potentially be an angle? Albeit ancillary, and potentially nothing more than a way to increase foot traffic; Petco doesn't sell water. I'm sure you're probably reading that again, and certainly as perplexed as I was. But it's true, if you happen to be out on a walk and decide to stop in to Petco for a bottle of water, don't bother. They don't sell it. We just so happen to own a remarkable set of brand names in the Pets space. You can rest assured that the past 24 hours has given me quite a bit of motivation.

I believe Ola is NOT going to beat Uber. Yes you read that right Because its going to be Punit K Goyal's BluSmart My family and I have been a power user of BluSmart for the last 2 years, and its become my go to app for booking cabs. Whenever anyone in my network wants to go from one place to another, I first look at BluSmart and only when I don't find any cab there, I go to Ola/Uber. But it was not always like this, I remember in 2018 when I was in college, Dhruv and I used to struggle to find any cabs who would take us without overcharging & cancelling. I believe this bad experience, helped BluSmart come into the market with 4 strong promises: 1. No Cancellations 2. No Surge Pricing 3. Good quality electric cars 4. Great drivers What's the result? Since 2019 it has taken the mobility sector with storm, getting to 17,000 trips per day, 4.9 star rating with 3 million downloads & 500Cr of Revenue. And they're in just 2 cities! Which is why in this week's episode we discuss how BluSmart killed its competition & what you can learn from their Product & Marketing Strategies! Tune in to this week's episode: https://lnkd.in/gZPfJeFg

Bluesmart cabs is killing it! Just hopped into an Ola cab after a while of being a Bluesmart user, and wow, the difference is night and day! 🔍 🚖 Ola cabs tend to be pricier. 🚖 They're generally older with lower hygiene and ride quality standards. 🚖 Drivers sometimes lack the necessary training. 🚖 Surge pricing can be a hassle, and there's no guarantee of finding a cab when you need it. Enter Bluesmart Cabs! 🚀 🔹 They boast a fleet of modern, electric vehicles - backed by the reputable Tata brand in electric mobility. 🔹 The ride quality is exceptional, and the cabs are impeccably maintained and spotlessly clean. 🔹 Professional drivers adhere to a high standard of service, including proper dress code. 🔹 No surge pricing! You can plan your journey ahead with confidence, without the worry of last-minute cancellations. While Bluesmart may need to fine-tune on-the-go availability, I'm confident it's just a matter of scaling up their operations. 📈 Huge kudos to Mr. Anmol Jaggi and his team for creating a solution for these problems that customers face from many ride hailing apps! And what a proud moment to also know that you are an alumnus of UPES as well! #BluesmartCabs #ElectricMobility #FutureOfTransportation