Zafar Mahmood khalid’s Post

View profile for Zafar Mahmood khalid, graphic

Infinitum Media LLC

Despite its popularity in India and Pakistan paratha faces challenges in the US market, making export localization difficult: 1. Unfamiliarity: Paratha is a lesser-known bread type in the US, making it harder to gain traction. 2. Competition: The US market has established bread options like tortillas, pita, and naan, making it challenging for paratha to stand out. 3. Different taste preferences: American consumers tend to prefer softer, lighter bread, whereas paratha is often denser and crumblier. 4. Limited distribution channels: Paratha requires specialized distribution channels to maintain freshness, which can be a logistical challenge. 5. Regulatory hurdles: Compliance with US food regulations and labeling requirements can be complex and costly. 6. Cultural and culinary differences: Paratha is often served with Indian cuisine, which may not be as widely popular in the US as other international cuisines. To overcome these challenges, exporters and manufacturers can focus on niche markets, like Indian diaspora communities, specialty stores, or online platforms, and invest in marketing and education efforts to raise awareness and appreciation for paratha.it is fir niche product

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics