Matthew Chew

It’s the 'Cookiepocalypse'!!! And no… I don’t mean Cookie Monster stopping by and taking away all your treats… 🍪 In a world without cookies, businesses are left searching for effective solutions to maintain their marketing edge. Thankfully, there's good news on the horizon, and Hearst is at the forefront of providing innovative strategies to navigate this evolving digital ecosystem. At Hearst, we understand the challenges businesses are facing with the impending demise of tracking cookies. We've created a comprehensive suite of omnichannel strategies across various verticals designed to help you adapt and thrive in this new era of digital marketing. From leveraging first-party data to implementing advanced contextual targeting techniques, we're committed to ensuring that your marketing efforts remain effective and efficient. So how do we do this? Well, here's a few notes on some strategies to get you started. 1️⃣ First-Party Data Utilization: With our expertise in harnessing first-party data, we'll help you build robust customer profiles and personalized experiences without relying on third-party cookies by utilizing our 3.8 billion data signals that are captured exclusively from interactions from our content. 2️⃣ Contextual Targeting: Our advanced contextual targeting capabilities enable you to reach your target audience in relevant digital environments, ensuring your messages resonate with the right people at the right time. 3️⃣ Cross-Channel Optimization: From display advertising to social media and beyond, we'll help you optimize your marketing efforts across channels to maximize reach and engagement while adhering to evolving privacy regulations. The future of digital marketing is evolving, and Hearst is here to guide you every step of the way. Don't let the demise of tracking cookies hold your business back. Partner with Hearst today and unlock the full potential of your marketing strategy! Ready to learn more? Let's connect today and discuss how to beat the ‘Cookiepocalypse’ together. Don't worry - you can keep the chocolate chips. 😉 https://lnkd.in/gpUgShpS #DigitalMarketing #CookielessFuture #MarketingInnovation #HearstSolutions #HearstBayArea

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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🌟 Check out IZEA's latest insights on influencers and discount clubs! 🌟 This report dives into how these partnerships are shaping consumer behavior in 2024. Personally, I love following my favorite Costco influencers to see them highlight the best deals and new/seasonal/LTO products. It's amazing to see the impact these influencers have on our shopping habits - including mine! Curious about the trends? Read the full report below. Wanna have a deeper discussion (or find out which influencers I follow)? Send me a message! https://lnkd.in/gErsAsrg #InfluencerMarketing #ConsumerTrends #IZEAInsights #CreatorEconomy

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We all know paid, owned, and earned media. But what exactly is shared media? In Ep 54 of Micro Podcast, Tony Spangler and I discuss shared media and why it could be the answer you are looking for to engage prospects not yet in buying mode. Here's the thing: most media is one-directional. Brands talking at an audience. ➡ Paid media can be used to serve an ad up to a prospect. ➡ Owned media may be used to send an email to a prospect's inbox or a blog on your website. ➡ Earned media may be a contributed article in a publication. These are great and can be an important part of your marketing strategy, but prospects have become fatigued at being talked at. They will just tune you out until they are in buy mode. Shared media opens up the opportunity for engagement with the prospect. A back-and-forth conversation. This strategy works with 100% of your ICP all the time, and not just the small percentage actively in buying mode. Shared media is promoting a POV through social media channels with the primary purpose of creating engagement with an audience. You put out a POV, and it becomes a shared space. You may be asking the question, "But isn't that just an organic social media strategy?” No. It’s not. For most brands, the organic social media strategy was mainly posting product-oriented content from the company page. You know the one, we've all used that playbook at one time or another. How was the engagement on those posts? Crickets. This is because this approach is still a one-directional form of media. It's closer to owned media - like your house list on LinkedIn. A key difference between organic social media and shared media is that there is someone with a personal brand that is delivering the POV and content. And we're not just talking about someone who reshares a company post. This is a real-life human showing up with a strong perspective that they are sharing, speaking into a moment in time and creating value. It's time-intensive but powerful and can create a snowball effect when done well. And what I love about the personal brand aspect of shared media is that its happening during a time when everything is about AI and automation. We still build affinity for people that we know, like, and trust. Shared media is the best and most approachable way for most B2B brands to do this right now. How is your shared media strategy coming along? We're doing a ton of these projects right now, so send me a DM if you want to learn more. Thanks, Anthony Spangler, APR, for a great conversation!

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Verizon Business see transformational results from Intentsify AI Intent activated full funnel demand gen. Wondering why or how we achieved these results? Check out the results for yourself in the image below and reach out to find out more. Let us help you drive real measurable results that accelerate revenue.

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🚀 IT’S FINALLY HERE! 🚀 The latest State of Local Marketing data has arrived, and it’s packed with jaw-dropping insights! Ever wondered why some of your affiliates see a staggering 112% more revenue growth? And how you can help the rest of your local partners catch up? This year’s data reveals the 5 optimizations your program NEEDS to drive results. Don't miss out on these game-changing strategies! 📈🔍 #LocalMarketing #AffiliateMarketing #RevenueGrowth #MarketingInsights #BusinessGrowth

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Lovely to see Ben Sylvan! When speaking to the importance of retail bridges with The Trade Desk Ben challenges why advertisers would infer behavior on people when you can partner with retailers like Kroger to get real data and drive personalization. #canneslions2024 #krogerprecisionmarketing

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There’s power in “practical promo”— stop wasting your marketing funds on products that are being thrown away or donated. Here are 3 things your branded merch should be doing 👇🏼 1. Driving Engagement Your branded merchandise should be designed to actively engage your audience. This goes beyond the initial interaction and aims to create an ongoing relationship with your brand. 2. Creating Connection Branded merchandise serves as a powerful tool to create a meaningful connection between your brand and your audience. To achieve this, focus on items that resonate with your target demographic, align with their values, and evoke positive emotions. Use your merchandise to tell a story about your brand, its mission, or the shared values you have with your customers. This emotional connection not only strengthens brand loyalty but also fosters a sense of community among your audience. 3. Making a Lasting Impression Opt for high-quality and unique merchandise that stands out. Consider the overall design, functionality, and durability of the items to ensure they have a lasting impact. Additionally, think about the presentation of your merchandise. A well-thought-out presentation enhances the perceived value of the merchandise, making it more memorable. - Kenneth Cameron Promo - A full-service promotional product brokerage specializing in the Real Estate, Retail, Hospitality and Craft Beverage industries. Over 30,000,000 items from over 1,000,000 suppliers. We beat 99% of our competition’s prices 100% of the time™

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Top 5️⃣0️⃣ Podcasts for 1Q. A few of my favorites are in here, but it's missing one of the newest I've been tuning into... AdExchanger! Great for digital marketers to stay abreast of the ever-evolving marketplace. What are your favs? 👉

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Was enjoying this article from Digiday about principal media until this jarring nonsense: "...most inventory sold in barter is either remnant or last-minute inventory..." This old trope-- that barter media is leftovers-- has stubbornly stuck around our industry for decades. It's unresearched and lazy. I cannot speak for other barter enterprises, but I can speak for Active. If the media we purchased via our trading positions with media providers was of lesser quality, our model would crumble. We wouldn't be in business. What self-respecting company would hobble their marketing efforts in exchange for getting rid of some undesirable product? We must be able to execute our clients' precise media plan. That's why we invest our capital in the media marketplace-- to ensure an unrestricted capacity at advantaged pricing. Come on, Digiday. Do your homework. https://lnkd.in/e2jwuZH2

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Olympic trial pools use Cal Hypo. Have you considered Cal Hypo for your commercial accounts? If not, it's time to talk to your Alpha West Marketing Group representative about the CCH product offerings.

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Unlock the power of visibility with San Jose's premier Search Engine Optimization services. Elevate your website's ranking and seize the spotlight in the digital realm. Let's journey together towards online success! #SEO #SanJose #DigitalMarketing

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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My favorite content creators are talking all things non-competes this week, and I would LOVE to hear your thoughts on the latest FTC ruling in the comments below👇🏻‼️ #promotionalproducts #brandedmerch #ftc #noncompete #podcast #brandingbanter #asi #ppai #marketing Meg E. Stephen McFadden, CAS Jeff Franklin, MAS Sarah Goshgarian Unruh

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In a recent ADWEEK webinar, leading rural lifestyle retailer Tractor Supply Company explores how they fine-tuned a #loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️

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