Vestcom’s Post

“If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your favorite person.” Ryan McClurkin, Chief Analytics Officer at Jewelry Television, one of the U.S.'s most prominent jewelry and gemstone retailers, chatted with Jacob Ross, CEO at PebblePost, at the CommerceNext #retail and #ecommerce conference last week about the three fatal flaws of marketing measurement and how #programmaticdirectmail has been a game-changer. Read the recap—and watch the full discussion—on the blog. 🔗 https://bit.ly/4cobLJO #commercenext #marketingmeasurement #ltv #jtv

Managing Director Sean Crawford took the stage at the Path to Purchase Institute's P2PI LIVE last week to usher in the next era of retail media. The future of retail media in the US will finally involve the all-important independent retailer, which has long been excluded from existing Retail Media Networks. Read more from Sean about what we call addressing the unaddressable and see why this opportunity is so big for both independent retailers and for brands. #retailmedia #grocery #independentretailers SMG

Update in the iMedia Brands, Inc. #DIP case: Following an auction, the Debtors designated IV Media as the winning bidder, and RNNTV Licensing Co. as the back-up bidder for the assets and equity interests. Get the full breakdown at retailstat.com #Retail #RetailStat #LocationalData #FinancialInsights #RetailInsights #MediaAnalysis #ExclusiveReport #Bankruptcy #InTheKnow

"... the most trusted retailer" - it's their vision according to Mr Machin. But the word (or concept) of 'trust' cannot easily be quantified or even verified. It is a generic word that means different things to different people. M&S is conducting a massive consumer awareness campaign (who is paying for it?) - but I recently visited a flagship M&S store in the interests of market research. I was shocked at the price of everyday items compared to the stores I normally visit. The competition for market share in this industry is intense and will only increase due to the state of the economy which is unlikely to improve in the foreseeable future. _____________________________________

We’ve been bringing brands to life in-store with our industry-leading production capabilities for many years, but our relentless commitment to innovation always keeps us looking around corners for what’s next… Today, we know it’s more important than ever for brands to connect with their consumers in the right way at the right time. And brick-and-mortar is staking a reinvigorated claim in the media mix, with more than 85% of all retail sales in the U.S. continuing to be made inside retail environments. So, I’m very pleased to share that Quad is entering the in-store retail media network marketplace with our recent acquisition of DART Innovation, which will expand and seamlessly integrate into our media suite of products and services, creating more impactful opportunities for our clients to reach their consumers at the most critical moment in any purchase: the store shelf. We’re delighted to welcome everyone at DART to the Quad family. Together, we’re poised to revolutionize the shopping experience for retailers, CPG brands and consumers—and make things simpler for our clients, the marketers behind the magic, while we’re at it! Congratulations and thank you to the team that’s made this growth possible, including Kevin Bridgewater, Eric Ashworth, and Kenny Olson. Read more in the Quad newsroom: https://bit.ly/3SEEOzT #retail #media #acquisition #marketing 

Bold move by Stuart Machin and the leadership team at Marks and Spencer to reposition value as more than just price. In a webinar yesterday Richard Hammond shared his observations on Grocery strategies, creation of loyalty and how M&S were moving in this direction. Take a minute to read the statement that Stuart sent to his Sparks members. It's good ol' fashioned retailing made M&S!! Any thoughts... please share in the comments... #retail #ukretail #loyalty

“We’re looking at the next 12 to 18 months as a great opportunity. There are lots of strong and durable brands looking to move into new locations, but the big ask for developers is, ‘When will you deliver?’” Curtis Frost said. During ICSC's recent New York show, Curt and a few of his industry peers discussed their takeaways from 2023 and what they're looking forward to most in 2024 with Chain Store Age. Read their thoughts by clicking on the article link below! #wmgdevelopment #cre #commercialrealestate #realestate #realestatedevelopment #commercialdevelopment #thoughtleadership #chainstoreage #2023takeaways #2024outlook

Curious about buybuddy? Dive into this quick introduction and discover how we're changing the retail game. 🎥🛍️ #Meetbuybuddy #RetailRevolution

You can't complete a puzzle if you only focus on one piece 🧩 We all know you have to think of the bigger picture. You should approach your retail media budgets the same way! 👇 Watch the full #RetailMediaThursdays episode with Kinase's Rebecca Clark here: https://okt.to/dH5LZu #RetailMedia #eCommerce