Lovely to see Ben Sylvan! When speaking to the importance of retail bridges with The Trade Desk Ben challenges why advertisers would infer behavior on people when you can partner with retailers like Kroger to get real data and drive personalization. #canneslions2024 #krogerprecisionmarketing
Jenny Holleran’s Post
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In our new Retail Revolution series, industry leaders from Kimberly-Clark, Dunnhumby, and Kroger Precision Marketing unveil how they’ve embraced retail data as their not-so-secret weapon to help more effectively reach valued shoppers. What would be your call to action for marketers who are just getting started with retail data?
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Out-of-stocks can kill a CPG company's bottom line—as well as consumer satisfaction and brand loyalty. They can also negatively affect the CPG-retailer relationship and result in lost shelf space and a competitive disadvantage. But it doesn't have to be that way. Learn how CPGs (and retailers) can eliminate stockouts and reclaim revenue through root-cause resolution and better data, analytics, and insights. https://hubs.li/Q023qF5Y0 #out-of-stocks #cpgindustry #posdata #retaildataanalytics #consumergoods
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At Threefold, every single decision we make is backed by data. That’s why the Retail Media Networks we operate lead to additional revenue for retailers and unlock sales and loyalty for brands. 💰 At NRF '24: Retail's Big Show, Partnership Director Amber Roberts explained just how important in-store data is to our #retailmedia strategy, and how it will become even more important for all #RMNs in the future. As marketers look for ways to supplement data lost by the deprecation of #cookies, retailers' robust first-party data is a key way they'll fill the gap. There are already plenty of ways to measure in-store behavior, though we're even more excited about new technologies that will enable more robust information, greater personalization for shoppers and higher returns for retailers and brands. Thanks again to the National Retail Federation and STRATACACHE for welcoming us to the show. #marketing #advertising #CPG SMG Plan-Apps
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Easter is over, but we snuck a few Easter eggs in our latest Consumer Insights special report ... Learn how CPGs and retailers are fine-tuning their DTC strategies to make better use of consumer data, and get a sneak peek of a few findings from our upcoming 2024 Retail and Consumer Goods Analytics Study while you're at it: https://lnkd.in/e6t-nPw6 #cpgindustry #consumerinsights #consumerdata #dtc
Getting More Data — and Value — from Consumer Insights
consumergoods.com
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How Grocery Retailers Can Use Data to Make Better Decisions in 2024 Data is an incredibly powerful tool that, when used correctly, can help you make better decisions that lead to more revenue and higher profits. 🚀 Want to empower your year with data-driven decisions? Learn more https://lnkd.in/er7GD-2a #data #grocery #retailers Local Express #technology
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ᴛʜᴇ “ᴘᴏꜱ” ᴅᴀᴛᴀ ɢᴜʏ | ʜᴇʟᴘɪɴɢ ʀᴇᴛᴀɪʟ ꜱᴜᴘᴘʟɪᴇʀꜱ ꜱᴏʟᴠᴇ ᴛʜᴇɪʀ ᴘᴏɪɴᴛ-ᴏꜰ-ꜱᴀʟᴇ ᴅᴀᴛᴀ ᴄʜᴀʟʟᴇɴɢᴇꜱ | ᴘᴏꜱ ᴅᴀᴛᴀ ꜰᴏʀ ᴘᴏᴡᴇʀ ʙɪ | ʜᴏꜱᴛ ᴏꜰ ᴛʜᴇ ᴘᴏꜱ ᴅᴀᴛᴀ ᴍɪɴᴜᴛᴇ ᴘᴏᴅᴄᴀꜱᴛ
Retail suppliers don't get left behind..... ⏰ In the age of digital disruption, the retail industry is undergoing a profound data-focused transformation and those brands that fail to adapt risk being left in the dust. 😚 Amidst this dynamic landscape, a groundbreaking retail data analytics program has emerged, reshaping how consumer brands perceive and interact with their point-of-sale data. 💹 Read about the four strategic pillars that form the foundation of this revolution, propelling brands into uncharted territories of success. 🏣 Don't get left behind as good is no longer good enough, ask me and the team Krunchbox how we can help. 🤫 https://lnkd.in/g3GympC8 #posdata #posdatamanagement #posdataanalytics
Unleashing the Power of Data: Revolutionizing the Retail Landscape
https://krunchbox.com
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In the ever-evolving world of retail, Distribution reigns supreme. 🛒 Measures for marketers to master in 2024- 📊 Equivalized SKU: Make measuring distribution more intuitive and relatable. Rather saying you have 420 Total Distribution Points (TDP) divide by 100 and communicate it as your brand has 4.2 SKUs in every store. Sales Productivity 💪: Imagine your brand commands 25% brand share, securing your position as the market leader. A cause for celebration, right? But what if the Share of SKU metric divulges that you command 40% of the shelf real estate? Suddenly, the narrative shifts. Distribution is not just a metric; it's THE metric. 🚀 #data #analytics #insights #retail #cpg #metricsthatmatter #marketing
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Good OoS insights from one of our experts.
Out-of-stocks can kill a CPG company's bottom line—as well as consumer satisfaction and brand loyalty. They can also negatively affect the CPG-retailer relationship and result in lost shelf space and a competitive disadvantage. But it doesn't have to be that way. Learn how CPGs (and retailers) can eliminate stockouts and reclaim revenue through root-cause resolution and better data, analytics, and insights. https://hubs.li/Q023qF5Y0 #out-of-stocks #cpgindustry #posdata #retaildataanalytics #consumergoods
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What are these two stylish, intelligent chaps talking about? Retail media, of course! More specifically, how 1st party data underpins the successful execution of retail media. Ultimately, retailers need to connect their data so they can show the right products, to the right customers, at the right time. If you're a retailer or brand and want to get to grips rapidly with how to harness your 1st party data, these steps will set you on your way. 1. Read HyperFinity's e-book with handy video clips, produced in partnership with Snowflake. 2. Attend our retail media roundtable with Dr Simon Jury of Asda on 9th November in central London. 3. Get in touch with me directly to talk about how your business can activate its own first party data for retail media success. Links in comments. Paul Winsor Thomas Hill Jag Tumber Adam Barrowcliff Damon Bryan #firstpartydata #retailmedia #decisionintelligence
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ᴛʜᴇ “ᴘᴏꜱ” ᴅᴀᴛᴀ ɢᴜʏ | ʜᴇʟᴘɪɴɢ ʀᴇᴛᴀɪʟ ꜱᴜᴘᴘʟɪᴇʀꜱ ꜱᴏʟᴠᴇ ᴛʜᴇɪʀ ᴘᴏɪɴᴛ-ᴏꜰ-ꜱᴀʟᴇ ᴅᴀᴛᴀ ᴄʜᴀʟʟᴇɴɢᴇꜱ | ᴘᴏꜱ ᴅᴀᴛᴀ ꜰᴏʀ ᴘᴏᴡᴇʀ ʙɪ | ʜᴏꜱᴛ ᴏꜰ ᴛʜᴇ ᴘᴏꜱ ᴅᴀᴛᴀ ᴍɪɴᴜᴛᴇ ᴘᴏᴅᴄᴀꜱᴛ
12 months ago in the Krunchbox sponsored Retail Trends and Disruption Study, 90% of Suppliers said they could better use their retailers' point-of-sale data.😬 When asked if they felt well-equipped to analyze the data they received and make better supply chain decisions based on that data, 44% said they had the proper tools but needed to leverage them better. 😱 If your brand is ready to fully leverage your retailers' point-of-sale data, I can help. 😀 Better data = Better Insights = Informed Decision-Making = Improved Profits. 💰 👇 👇 👇 👇 👇 👇 👇 Message me below to request a call or email dmurless@krunchbox.com. #POSDataguy #posdataanalytics #timeisnow #posdata #posdatamanagement
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Product Director, Measurement - Kroger Precision Marketing
1moKPM adores Ben Sylvan!