Francisco Teixeira e Melo’s Post

Despite the surge in #ecommerce, more than 80% of shopping is still done in-person, which is why Tinuiti's Elizabeth Marsten is predicting the inevitable rise of in-store retail media. Find out more from Elizabeth in her recent byline for Adweek about how retailers are integrating digital media to engage with shoppers as they browse in-store. https://lnkd.in/e6uvuzxY #retailmedia #instoremarketing #instoreexperience

“Store windows are the eyes to a brand’s soul” - Matticus Butcheraelias Ahhh ecommerce vs brick & mortar: siloed since e-commerce became ‘a thing’. But is it a competition? Retailers, marketers, ecomm folk: let me know. With distinct roles on the backend of retail, does an in-store sale indicate failings on the digital side? If someone buys online, is it because brick & mortar is dead? The stats say otherwise: -18.96% engagement with campaigns using three or more channels vs 5.4% using only one -73% of consumers use multiple channels to shop -10% revenue loss from not being omnichannel -84% of consumers want more integration between offline and online (sources: VendHQ, Retail Dive, RetailNext) Post-pandemic, it's no longer a zero-sum game between physical & digital. And yet, while roaming around London this week, I saw store window after store window filled with products, the odd screen and maybe a link to an event or appointment booking, but very little info, let alone interaction. It used to be that store windows convinced perambulators to come in store, but I don't think that's the case anymore. Stores are, or should be, an ad, a billboard, an experience (or this week, a spot with aircon running full blast). Why is there so little detail about that doggy in the window? Why, for the thousands of people walking by every day, is there not an easy way to get a hold of more product and brand info, or options to buy on my phone later on? Why are brick & mortar teams and digital teams so siloed still? I don't know. It doesn't need to be this way though. Paraphrasing my boy Cyrus from the classic ‘79 film ‘The Warriors’: “CAN YOU LIIIIIIIINK IT?” Yes, you can. Hit me up for chat about linking your brand’s eyes with it’s soul. #phygital #retailmarketing #ecommerce

Every retailer aims to boost revenue while also improving the customer's shopping experience. But can both goals be achieved without compromising one for the other? Our new blog, “Retail Media That Shoppers Will Actually Love,” explores innovative strategies to enhance revenue as well as shopper satisfaction. Learn practical tips on… - Creating ads that inspire, save money, and improve shopping efficiency. - Leveraging technologies like in-store media devices and personalized digital ads. - And more! Click the link below to see how you can make your retail media strategy truly shopper-centric. #grocery #retailmarketingplatform #groceryretail #foodretail #groceryindustry #marketingandadvertising #marketing #digitaltransformation #retailmedia #retailmedianetwork

🛍️ Unlocking the Power of Physical Stores: The "Halo Effect" on Web Traffic! According to ICSC study, “The Halo Effect: How Bricks Impact Clicks,” physical stores are key drivers of web traffic, attracting new customers and elevating brand awareness in the market. 📊 Key Findings: ✨ Opening a new physical store results in a remarkable 37% increase in overall web traffic for retailers. ✨ The share of web traffic within that market sees an average boost of 27% when a new store opens. ✨ The Halo Effect is real – web traffic tends to decline when physical stores close. 🚀 Why It Matters: 🔗 Customer Magnet: Physical stores act as powerful magnets, drawing customers both offline and online. 🌐 Market Dominance: Increase your brand’s share of web traffic and dominate the market with a strategic physical presence. 🆕 New Horizons: Opening new stores doesn’t just impact foot traffic – it opens new digital horizons, expanding your online reach. 👉 Dive into the details of this groundbreaking study – “The Halo Effect: How Bricks Impact Clicks.” Understand how the synergy between physical and online spaces reshapes the retail landscape. Let’s embrace the future of retail together! 💼🌟 #RetailInsights #HaloEffect #WebTrafficBoost #RetailInnovation

In-store retail media is on the rise, offering brands new opportunities to engage shoppers during their purchasing journey. As screens become more prevalent in stores, there's potential for dynamic content and personalized advertising based on customer data. However, the market is still fragmented, with retailers facing challenges implementing these technologies due to capital expenses and the need for standardization. 🛒💡 #RetailMedia #DynamicAdvertising #Personalization #BrandStrategy Learn more from Ben Davis's article here: https://lnkd.in/dgwTq6gn

Drive More Sales With Advertising Displays Despite the significant increase in online shopping, traditional brick-and-mortar stores are not going to pass into oblivion. On the contrary, many physical stores attract more customers with smart digital technologies in their in-store processes. Advertising display is one of these cutting-edge technologies employed by retailers. Digital signs are great big beacons that help tell your customers what to do and where to go. This helps increase sales as customers feel confident in their shopping decisions; the digital screen tells them to, after all. Advertising displays in retail can be used to direct customers to specific products, upsell items, provide wayfinding to toilets or help points, and even give emergency information. This reduces staff costs and places shoppers in charge of their own experience. QR codes can also be added to digital screens and by linking them to online engagement and purchase opportunities, customers are provided with the omnichannel experience they value. What’s more, is that digital signs can be updated in seconds. This is the type of thing that makes the visual merchandising team very happy. Discover how ClearLine Apps can revolutionize your retail experience! ➡️ https://lnkd.in/eRunvgBK #pos #possoftware #posmarketing #digitaldisplays #digitalkiosks #advertisingldisplays #retail #b2b #ClearLineApps  

It seems like everyone is shopping online these days – but the stats have a different story to tell. As highlighted in a recent Forbes article, a whopping 85% of U.S. sales take place in physical stores. That means retailers have a golden opportunity to engage countless in-store shoppers, and digital signage is a great way to achieve that goal. Here are a few of our favourite takeaways from this piece: – Touch screens, interactive displays, and kiosks are compelling options for capturing attention and interest – They can be used to communicate product information, make lasting impressions, and even drive sales – Engaging displays can also increase loyalty over time through more customized experiences Curious to know what else in-store media can do? Read more!

In the modern retail landscape, most shopping journeys commence digitally, as consumers seek the nearest store locations and product information. As brands increasingly acknowledge this virtual environment, they focus on solidifying their stores' digital existence. This involves capabilities such as verified Google My Business Listings, dedicated store webpages, consistent location data, and more. Dive into our blog and find out how it all plays out: https://bitly.ws/TnqL To achieve an optimized digital presence for stronger connections with potential customers, reach out to us at https://rb.gy/mzm0i #blog #blogpost #businesslisting #webpages #customerexperience #hyperlocal #digitaltransformations

It seems like just about everything has gone digital, including coupons, ads, and movies. But make no mistake: The digital revolution is just getting started, and retail stores are next on the list 🛒 The digitization of physical stores involves the collision of in-person experiences and digital content. This metamorphosis will merge the best aspects of brick-and-mortar shopping and e-commerce into a dynamic physical retail environment. Head to https://ow.ly/fINE50POe4Z to explore how to prepare for and thrive in the retail store ecosystem of tomorrow 🔗 #retail #digitization #retailtechnology #retailmarketing