Vestcom’s Post

Today I'm #omnichannel Because I am in the market, flexing muscles restocking shelves. 💪 Beeing on duty in a supermarket automatically switches on the category manager in me. 😅 How is the shelf layout, anchor brand at first, double facings... Big thank you to my merchandising colleague who shows me how it's done 🤗 Say hey if you see me ✋ #omnichannel #ecommerce #merchandising

Personalization is key to successful omnichannel marketing. Research shows that 93% of consumers embrace an omnichannel approach and 89% of marketers see a positive ROI when they use personalization in their campaigns. Additionally, 60% of consumers say they’ll become repeat customers after a personalized shopping experience. POP displays, retail packaging, and signage can help you connect shoppers in-store with your online marketing campaigns. When done right, they can eliminate barriers to purchase and streamline the shopping process, thus increasing customer satisfaction and driving conversions. Vanguard Companies collaborates directly with brands, retailers, and product manufacturers to create retail promotional display and packaging programs that offer customization to deliver a more targeted message, one that effectively captures shoppers’ attention and convinces them to make a purchase. Contact VanguardSales@vanguardpkg.com today to learn about the latest display and packaging trends or discover how to improve your in-store marketing effectiveness. #retail #shoppermarketing #fullservice #merchandising #instoresolutions #consumerexperience #corrugated #popdisplays #pointofpurchase #signage #retailsignage #packaging #retailreadypackaging #fulfillment #shipping #digitalprinting #custompackaging #omnichannel

eCommerce & Omni: Marketing ROI 🚀 A bit of community humor. Summary: (3) The Marketing Plan The Marketing Budget The Expected ROI (return on investment) Feel free to share with your marketing, finance or sales business partners. 😂 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

Multichannel, omnichannel, and... optichannel. Oh my. Is optichannel a new entry into the mix? What is it? Optichannel means using the most optimal channel to interact with customers. Rather than focusing on seamless integration across channels like omnichannel does, optichannel focuses on maximizing the performance and effectiveness of each individual channel. ❓Can optichannel be integrated into omnichannel strategies? ❓Which provides the ideal experience? ❓Which is most feasible to execute? ❓What about tools? ❓Which strategy is the future? Find out more about these strategies and answers to these questions in this week's article. Link in first comment. #customerexperience #marketing #multichannel #omnichannel #optichannel

eCommerce & Omni: Marketing ROI 🚀 A bit of community humor. Summary: (3) The Marketing Plan The Marketing Budget The Expected ROI (return on investment) Feel free to share with your marketing, finance or sales business partners. 😂 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin 💼

How will your brand become an omnichannel leader in 2024? Start by grabbing a few notes from our latest blog. 📝 You'll get forward-looking tips for success from leaders at Hero Group and #ABinBev as well as our experts Andrew Pearl and Christina Vail, informed by our latest eComm Benchmark Study of nearly 400 brands from around the world. 💡 Plus, we shared some exclusive, unpublished insights on retail media and KPIs from the report! https://lnkd.in/edsB3b6Y #omnichannel #retailmedia #ecommerce #KPIs

𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐅𝐨𝐫 𝐖𝐢𝐧𝐞𝐫𝐢𝐞𝐬 - 𝟕 𝐒𝐭𝐞𝐩𝐬 The grocery channel is evolving, and wine brands need to adapt. 𝐓𝐡𝐞 𝐤𝐞𝐲? An omnichannel approach to retail marketing that enriches both the pre-shop and in-store experience. Main St. Group® Group has crafted a guide that outlines the essential steps to engage wine shoppers from awareness to purchase: • Define Your Objectives • Conduct Market Research • Build a Marketing Strategy • Build a Tactical Plan • Create a Promotional Calendar • Creative Development • Monitor and Measure Performance Interested in diving deeper into each of these steps? Comment "𝐒𝐡𝐨𝐩𝐩𝐞𝐫" below for a copy. #OmnichannelMarketing #RetailMarketing #WineBrands #ShopperExperience #MarketingStrategy

Does multi-channel packaging have you going hummm? Brent’s got some pearly white wisdom to share about this inventory strategy, featuring Colgate’s Hum Toothbrush. They’ve done a teethrific job creating a premium experience for e-commerce and brick and mortar. Tag your other favorite brands doing great omnichannel packaging below! #multichannelpackaging #packagingdesign #materials #premiumpackaging

🚀 Unlocking growth: The power of omnichannel commerce For the past 3 years, there has been nothing but talk about omnichannel marketing. This translates in business to the use of multiple sales channels and the expansion of a company in both online and offline domains. Here are some facts to understand why it is still valuable to discuss omnichannel strategy and how it benefits those who implement it. What changes have you made in your company to transition toward the omnichannel model? Tell us in the comments! #ShippyPro #shipping #omnichannel #omnichannelmarketing #omnichannelretail  #ecommerce #logistics  Hubtype

The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/4aXLOis