Marc Landsberg

In many discussions of decision-making for a business, multiple contradictory approaches are frequently presented. The most common approach to improve profits is using analytics versus intuition. We prefer the use of complimentary rather than contradictory approaches to improve profitability at an organization. Read this informative blog post for several examples of multiple approaches that also illustrate some key decision-making tools:

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In the bustling landscape of B2B, it's easy to be dazzled by the giants—the corporate giants that dominate headlines and boardrooms. Yet, amidst the noise, there exists a quieter, yet equally significant force: Micro-, Small, and Medium-sized Enterprises (MSMEs). While they may not command the same attention as their larger counterparts, MSMEs play a crucial role in driving B2B growth and innovation. With their agility and unwavering determination, these small-scale enterprises hold untapped potential within our economy. From supplying essential components to offering specialized services, these businesses form the intricate network of collaboration and partnership that underpins our global economy. Through strategic partnerships, knowledge sharing, and resource allocation, we can harness the innovative spirit of MSMEs to drive collective success. #MSMEDay #B2B #SmallBusiness #Innovation #Empowerment #RajaAbbas #ReachFirst #SmallBusiness #Worktually #LocalBusiness #Canada

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OMG. Can't wait. The 12th episode of Beer Stories for Private Equity drops tomorrow, featuring Amy Silverstein of e2p in Chicago. The nugget below is from the last few minutes, but really captures how this firm thinks and acts, what they prioritize (and why) at the portfolio company level. #brand #privateequity #humancapital #valuecreation #getfiredup

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The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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"Beyond driving sales and growth, a CMO is the key to keeping purpose top-of-mind within an organization. It’s a position uniquely suited to making internal business changes that can have an enormous external social impact—in part because they interact with all teams, including the CEO and board members, to make decisions quickly." - Sophie Ozoux ^^Honestly, this is right here is exactly why I was drawn to marketing in the first place. The ability to drive short-term and long-term revenue, while also holding focus towards a greater purpose that creates a ripple of impact - that's what drives me. I truly believe that businesses have a responsibility to be a vehicle for good - and that purpose is good for stakeholders and society as a whole. True purpose and impact (vs. performative) drives more brand loyalty, which creates more profit, which creates more opportunity for good. It's a win-win for all when done right.

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Marketers will forever be asked to do more with less — less time, less resources, less direction, etc. In fact, according to a new PhotoShelter survey, 89% say content demand has gone up in the last year, 78% say budget allocation is a concern, and nearly half (47%) struggle to differentiate their brand from the competition. “The majority of responses point to an overall desire for process improvements to cut down on busy work to focus on higher ROI tasks,” says the research whitepaper. “64% of marketing leaders say that friction in their team’s workflow negatively impacts revenue-driving functions.” The solution, as you may have guessed, is AI. As I’ve dramatically waited until now to reveal, the PhotoShelter paper is titled “How AI is Reshaping Marketing For CMOs,” and it dives into some of the ways AI tools have helped the 62% who already use AI in their workflows. CMOs are more likely to use AI tools over individuals for task automation (66%), asset organization (40%), and visual content creation (27%), finding such benefits as saving time (77%), reducing expenses (51%), optimizing performance (51%), and increasing leads (51%). “Overall, CMOs and upper management are further ahead on the AI curve and feel more positive about the possibilities AI offers,” the whitepaper says. “79% of CMOs whose teams do not use AI experience some kind of pain, including increased expenses, bandwidth constraints, campaign performance, [and] lead generation.” PhotoShelter found that more than half (54%) of those surveyed also used a digital asset management (DAM) platform, which helped improve productivity (96%), improve efficiency (91%), improve work quality (87%), and decrease workload (74%). #AImarketing #AImarketingsolutions #workflowautomation #marketingworkflow #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: PhotoShelter)

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The ANA Masters of B2B Marketing is over and yesterday was a big day filled with content and insights. You can listen to the highlight topics below. Message me if you want to know more. #ANAB2B #B2B

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Here’s a company that is putting AI to use in ways you may not of thought of. Business presentation decks are not a fun task for most people. Prezent takes all the obstacles out of your path and gives you all the tools you need to make amazing slides and decks that wake up the room. #AI #Prezent

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Just released. The questions we tackled: 1. HOW DO YOU SUCCESSFULLY DRIVE PERSONALIZATION AT SCALE? 2. WHAT MIX OF TECHNOLOGY HAS TRULY MADE A DIFFERENCE? 3. HOW DO YOU DRIVE MARKETING SUCCESS WITH SPEED AND AGILITY? 4. WHAT IS THE OPTIMAL ALIGNMENT BETWEEN SALES & MARKETING? 5. WHAT'S YOUR MARKETING ORGANIZATION OF THE FUTURE LOOK LIKE? Checkout these amazing marketing insights (https://lnkd.in/eVUBQDih) from my conversations with Sydne Mullings from Microsoft, Ramya Kumaraswamy from TaskUs, Mariana Cogan from Hexagon Manufacturing Intelligence, Craig Rones from Trustwave and Orsa Britton from Zimmer Biomet.

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If you want to hear a few tips on brands and the people who create them, give some attention here. My friends at DUFF!BEAR Advertising have a show that you may find entertaining. Was I prepared for this interview? What could go wrong? Watch here for some fun in the world of marketing. This is the trailer, a summary of the short video. https://lnkd.in/g5gCrcm7

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This will be a worthwhile investment of your time. Validating identity is critical to data protection and marketing efficiency. That's why I am tracking the work at SheerID closely. Join The Wise Marketer and Customer Relationship Management Conference (CRMC) for this webinar. Info below.

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AI Revolution in Google Search and Ads: Stay Informed to Seize Opportunities The digital landscape is evolving at lightning speed, and AI is at the forefront of this transformation. Google Search and Google Ads are no exception, with AI-driven innovations reshaping how businesses reach their audiences. Here’s what you need to know: AI in Google Search: Google’s search algorithms are becoming more sophisticated, leveraging AI to understand user intent better and deliver more relevant results. Features like BERT and MUM enhance contextual understanding, making SEO strategies more complex yet rewarding for those who adapt. AI in Google Ads: AI is revolutionizing PPC with smart bidding, responsive search ads, and automated targeting. These tools use machine learning to optimize ad performance, targeting the right audiences at the right time with minimal manual intervention. While this increases efficiency, it also requires a nuanced understanding to fully harness its potential. Risks of Falling Behind: Lack of knowledge about these advancements can lead to missed opportunities and wasted resources. Here’s why: 1️⃣ Ineffective Strategies: Traditional SEO and PPC tactics may no longer yield the desired results. Without adapting to AI-driven changes, your campaigns could underperform. 2️⃣ Increased Competition: Competitors who stay ahead of these trends will capture a larger market share, leaving you struggling to catch up. 3️⃣ Resource Misallocation: Investing time and money in outdated strategies can drain your resources without delivering ROI. Staying informed ensures your efforts are aligned with current best practices. Staying Ahead of the Curve: Equip Marketing Group is here to help you navigate these changes. Our team stays updated on the latest digital marketing trends, ensuring your strategies are optimized for AI-driven Google Search and Ads. Don’t let ignorance of these crucial changes hold you back. Embrace AI, stay informed, and turn these advancements into opportunities for growth and success! https://equip.agency/ (330) 600-3092 #DigitalMarketing #AI #GoogleSearch #GoogleAds #SEO #PPC #MarketingStrategy #EquipMarketingGroup

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In-person, Virtual, and Hybrid are soaring as humans want true connection and a "you had to be there' moment. Here's a recent article on how brand experience continues to be THE differentiator.

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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A New Era of Measurement: Balancing Privacy and Data Insights https://cstu.io/ccb59f #futureproof #marketing #advertisingstrategies #marketingandadvertising #attribution

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