Helen Brown’s Post

Lovely to listen to not one but two of Seeblue ‘s clients on stage at #b2bignite talking about the criticality of commercial marketing. It’s instinctive to Orla Murphy and I coming from client side ourselves, and, because we deliver commercial programmes for our clients, driving opportunities and revenue. But not everyone in every company is there. Sometimes culture has to change, sometimes relationship with CFO. Or sales. Agencies like Seeblue can do a huge amount to support our clients in this space and we love doing it!! Joel Harrison Nimmi Bhalla Graham Wylie John Watton thank you for sharing your perspectives today

Looking forward to meeting faces new and old at #b2bignite on Wednesday. Some people have already asked for a follow up, if you attended (or missed) the Seeblue AI SDR Best Practice Propolis Briefing, and want to chat in person, just let me know. Richard O'Connor Joel Harrison Rachael Lyon Katherine Bentley Orla Murphy Samer Mihyar Tina Hobart (looking forward to your session) David van Schaick 💡Georgina Gilmore Shane Redding #b2bmarketing

The live webinar from the Seeblue experts might have passed, but there's still the chance to get all the insight on-demand. Jake Bird and Luke Porter gave a very clear run down of how we're using this, how it can be applied and yes - really - were brave enough to live demo it in action and it didn't disappoint 🙌 If you want to know more, DM me or comment below and i'll be sure to share. https://lnkd.in/eHJ-uGdD

Seeblue is growing quickly, so I talk to and interview a lot of people. And I’m seeing some interesting trends. Two sides of the same coin in fact. In the left corner we have…The Great Exodus from Slipper Central 👀, with a yearning to return to the office. Why? 70% of learning is ‘on the job’. If you want to hear how to handle a tricky conversation, listen to someone more experienced and brilliant at it, doing it in the seat next to you. And in the right corner we have…The Great Exodus from companies demanding a return to the office. The issue isn’t the office itself, it’s the location. If you’re local – no problem. Slippers happily left at home, at least a few days a week. But if you were hired during COVID and live 1.5 hours away...not so great. There is a lot of talent in the market right now, moving for one of these two reasons. If you are one of them, then please check us out. We have various roles coming up across #ClientServices, #Strategy and #Studio and we want to hear from you if you’re hungry for a new challenge. #recruitment #agencygrowth

It may be June, but I felt like father christmas last night 😁 Staying up late, to write personalised letters to each of the team (yes, whilst in my dressing gown) so that I could share with them a heartfelt thank you from Orla Murphy and I, on their desks in the morning. Why?! For the incredible #NPS scores that Seeblue clients have given us in the the last weeks. I am fully aware that NPS doesn't just happen. It's the result of months of hard work and more than anything, heart and committment from a team to get it right for our our clients. Super proud of this team. 💜

What comes first - brand or culture? Here we were, having a moment of fun on Monday lunchtime to welcome some new faces😁. Just lunch. Or is it? The question isn't which is more important. It's one of sequence - literally, which comes first? For me, its culture. If you don't know who you are as a team, as a business, how you create high performance together, then brand positioning is simply words on a page. With input from the whole team (yes, including lunches to welcome new team mates on a Monday) our culture is growing so 💪! Only then, can you build a meaningful brand that's rooted in the truth of who you really are. How are you building your #culture and #brand? #agencylife Seeblue #abmagency Orla Murphy

Ooooh its NPS time! We really, really, really, care (yes really) about #NPS at Seeblue. (Did I get my point across there?! Sorry, I digress) The experience a client has with us is one of THE most important things of all. Have we always got it right? Absolutely not! Have we owned our mistakes and learnt from them? Absolutely. As we start to see the results coming in, it's clear the hard work and attention to detail has paid off. A huge well done to the whole Seeblue team and a shout out to our Client Services team in particular Luke Porter Eilidh Barnett Jarrett Bobb Claire Barker Tom Guildford Shraddha Gandhi https://lnkd.in/dAXKVH8Z

Well, I've never been served ice cream in a cone in an Indian restaurant before! Lots of firsts this week at Seeblue 👀. Welcoming new faces, starting to say goodbye to others (turning the heat off and the A/C on!) As a fast-growing team, change is a constant around us, yet the culture we have worked hard to build is the glue that keeps our feet firmly on the ground. Quarter-on-quarter we focus on different elements of the business, but it's not always visible or physical. Something that has come into sharp focus for me is "if you change the way you look at things, the things you look at change." You can identify and create the opportunity for transformational change simply through your perspective. What is your biggest reflection of the week? #agencylife #culture #team #growth

Oliver Marshall and I described Seeblue to a new contact today. This is such a great analogy of what it's all about - committment to the result, energy that drives your programme forward and agility if and when you need to make changes whilst in flight. #abm #growth #campaigns #b2b https://lnkd.in/eYYi_dU6

In her latest Forbest article, Orla Murphy talks about the importance of your agency partner bringing solutions not problems. Easy to say, harder to do. Endless #abm training? Noope. Knowledge can only take you so far, when the goal is to deliver bespoke programes that respond contextually to account and buyer feeback. The answer is mindset and culture. At Seeblue we've developed a "friendly but fierce" dynamic (yep, we really did get called that!) where we challenge each other and our clients' in pursuit of the most meaningful impact and results. Have a read for all the detail... https://lnkd.in/g5d3ezhv