In-person, Virtual, and Hybrid are soaring as humans want true connection and a "you had to be there' moment. Here's a recent article on how brand experience continues to be THE differentiator.
Brand experience is the differentiator Giddy Up! 🔥
Kim Donlan’s Post
More Relevant Posts
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Customer experience is everything! Mastering it takes a great deal of discipline and more than a little guts. If customer experience were a TV show, it would have the transformative arc of Breaking Bad, and every minute would feel like the Six Fishes episode of The Bear. But when you get it right, it is the golden buzzer moment of AGT.
"It’s time to redefine customer experience and brand strategy to lead to deeper brand engagement and with messaging to cultivate relevant relationships and source a legend of brand lovers," says Kim Donlan in her recent blog post. Read the full post here: http://spr.ly/60425QAao #InsightsQuestrom 💡
The Power of Presence: Crafting Memorable Brand Experiences in a Multiverse Landscape
insights.bu.edu
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Thanks to Gia Orsino for interviewing me on the Probiotic Soda craze. Why can't I just drink water? https://lnkd.in/eQ_WQNTp
Is prebiotic soda too good to be true?
boston.com
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Yes, I am taking donations for my Equinox $40,000 membership -- here's my opinion on the world I'd love to be able to afford -- luxury fitness. However, when I compare it to paying tuition for my children, is $40,000 really out of reach?
Redefining Wellness: Equinox’s $40,000 Membership and the Future of Luxury Fitness
insights.bu.edu
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Hello, NY Writing Friends I'm seeking a full-time technology content writer interested in working for a client based in Europe with an NY office. The writing will span all things marketing as we relaunch the firm in the US. The candidate should be strong in advertisements, website content, social media posts, email campaigns, and white papers. The content has to align with the brand voice, messaging, and style guidelines to ensure consistency and effectiveness across all communication channels. Conduct thorough research to understand industry trends, competitor strategies, and target audience insights to inform content creation. Experience writing for IT, CIOs, and CXOs is a plus. This position is not a hybrid position. Being in the NY office is a must. Email me at kdonlan@redswan5.com if you are interested.
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The customer experience is everything. It is the competitive edge. I love this piece—thanks for sharing, Greg Silverman. This so aligns with what I write about and teach. Getting to the customer-centric mindset is one of the hardest things for brands to do.
The battle for consumers is won and lost in the everyday experience. The evidence is clear. Brands aren’t just the assets which customers see, hear and read; they are the experiences their customers feel, touch, discover and move through. At Interbrand, we have 20 years of brand growth data which proves that the fastest-growing brands are not the most eloquent communicators, but the most skillful experience creators. Brand = Experience. Brand experience leaders see beyond buzzwords and one-offs and start with the customer. They know that their customers are looking for standout brand experiences, and they know when this matters most. The result is a bond which forms a long-lasting, meaningful relationship. For more on how experience leaders shape their brand’s relationship chemistry for impact, visit our customer experience page below or get in touch: hello@interbrand.com https://lnkd.in/gaY4Bv3c #Interbrand #CustomerExperience #BrandStrategy #Moments #Experience #CX
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I love all my students, but sometimes, there are classes and groups that click in ways that make me feel like magic. This Podcast features the magic of meeting people you might never otherwise know and creating something new from your shared interests. Shout out to Katie Armstrong Mingkai Lin and Cameron Barrett, MBA, who attended my famous class—bursting with pride.
New Episode Alert! Your Product Marketers are Underutilized! Join us for a very special episode of Hot Takes featuring our old classmate Cameron Barrett, MBA!! In this month's episode, we dive into the benefits of product marketing. Cameron brings a unique customer success and sales perspective to the podcast! What is product marketing? Why is it so important? Why is it often overlooked? How can it be used more in organizations to get a good understanding of internal and external challenges and opportunities? Find out in this month's episode! Take a look at our sneak peak video below, and listen to the full episode on Spotify here: https://lnkd.in/g9dgyPH8 Let us know what you think!
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Serendipity (not the wonderful cheese romcom) or coincidence, this cool article by Maddie Khaw, an intern at the Boston Globe, features my point of view on the trends in water bottles. Was I super busy when the email request came in? Yes. Did I still say I'd be happy to talk? Yes. I'm not sure why, but I sensed I should. Maddie and I spoke in the afternoon, and that was it. When I got home that night, I mentioned the interview to my high school senior, who is graduating with a concentration in TV and Media arts. During the Newton Teachers strike, my daughter chose to be a speaker at the rally rather than cover the strike story for the school—a tough decision. After her speech, a reporter interviewed her, and they shared their mutual interest in journalism. That encounter helped my kid pursue media, politics, and journalism in college. The idea was there, but it took seeing and experiencing a young person doing the work to give her the confidence to do it, too. My kid handed me Maddie Khaw's card. I thought about the chances that my daughter and I would meet the same person within a few weeks and felt it was meant to be. Yesterday, my kid committed to Bennington College because of the program that allows her to combine her interests. This morning, the article I was interviewed for was forwarded to me by the Dean of Questrom. Four women (all of us rock stars in our own right) focused on different aspects of communication, recognizing and acknowledging where we are in our respective journeys, saying -- keep going. You're doing great. It was also an unbelievable reminder that these small moments of helping, encouraging, and kindness change us and open us to many new opportunities to be there for one another. Even when you are busy. Say yes. Oh, yeah, here is the interview on water bottles. 😀
‘It’s part of how you present to the world’: Owala looks to become the next ‘it’ water bottle - The Boston Globe
bostonglobe.com
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You were SO GOOD! And the students loved it. Making the direct connection between curriculum in the #classroom and #business builds confidence and allows them to talk about how their classroom learning makes them a top candidate. Also, you are meant for the big screen! 😍 #questrom Questrom School of Business, Boston University
Demand Generation Strategist + Marketing Consultant for B2B Tech Startups | 13+ years helping B2B tech companies acquire new customers | Community Builder & Founder @ Freelance Marketer Hub
Public speaking is not necessarily my forte. But when Kim Donlan asked me to talk to her Masters in Management students at Questrom School of Business, Boston University, I was completely honored and immediately said yes. I presented a case study for how to use campaigns in B2B marketing to capture attention, interest, and leads. Here are the three things I hope every student took from my talk: - Content serves as the cornerstone of a well-oiled demand generation strategy, underpinning the full framework of growth initiatives. - Strategic distribution of said content builds brand visibility and fosters audience engagement so that when so that prospects remember your brand when it's time to make a purchase. - Full funnel is the key -- i.e. omni-channel nurture is just as important (if not more important) as the initial touchpoint with a prospect.
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Creating Environments for Talented People to Thrive | Business & Executive Coaching | Career Reinvention | Professional Branding
3wGreat insights, Kim Donlan !