Patrick Culhane’s Post

This seems to be an interesting topic at the ANA’s B2B Masters of Marketing. I’d love to get as many answers as possible from B2B marketers. Please forward to to others if you can. #ANAB2B

Today is the first day of the ANA’s B2B Master of Marketing conference. There will be a series of workshops on AI in B2B, what drives the why, going from Brand to Demand, and marketing accountability. As if that wasn’t enough the view from my hotel room balcony is the perfect start to the day. #b2b #ana #ANAB2B #anab2bmasterofmarketing

I presented on an important B2B topic in Atlanta a few weeks ago. Check out the article and let me know if you would like to see the full presentation. https://lnkd.in/eY86sRge

The 2024 ANA Masters of B2B Marketing Conference kicks off June 12–14 in Naples, Fla. As the B2B landscape evolves, this event is your compass through the transformation. Don’t miss the chance to network with B2B gurus from across the globe. # ANAB2B, #B2BMarketing, #MarketingStrategy Register today! https://lnkd.in/eNED9Mdb . See you there. Association of National Advertisers

It has been an honor to help judge the first round of the ANA's REGGIE awards. As a brand strategist, seeing the thinking behind a campaign is always interesting. If you are considering entering your campaign for an award and want to know what judges look for, reach out. I'm happy to help. #ReggieAwards Association of National Advertisers

Exciting news! I am thrilled to share that I have started a new position within Brunner as VP, Brand Strategy. I am grateful to the leadership team for trusting me with this important part of the agency. Looking forward to the journey ahead! Check out our blog to see why I am so excited https://lnkd.in/egbr64nP #newbeginnings #brandstrategy #leadership

Creating great work is always about the business impact that it delivers, but it is an added bonus when you work on a campaign for Vespyr Brands, and it is recognized as award-winning by someone like Graphis Inc. I still have fond memories shooting this in Mexico City with Ranjan Chaudhuri and John J Francis.

One of the topics at the ANA Masters of Marketing Conference this year was the benefit of applying established B2C marketing principles to B2B marketing. This is all a part of an ethos called Human to Human (H2H) or the ANA's focus on Brands for Humans (B4H). Tony Ezell showed the positive impact this approach had on BD. If you were not able to attend, you can find my summary and other examples of brand success here: https://lnkd.in/eAzHjnuS Let me know if you are applying these principles and seeing success. #anamasters #H2H #b2bmarketing #brandstrategy

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