About
Articles by Laura
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6 Things Becoming a Mom (re)Taught Me About Marketing
6 Things Becoming a Mom (re)Taught Me About Marketing
By Laura Kendall
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Onboarding During COVID: Better or Worse?
Onboarding During COVID: Better or Worse?
By Laura Kendall
Activity
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I've been a VP. I've been a CMO. Next to hiring the right people, I think it's safe to say there's nothing more important than the right data. You…
I've been a VP. I've been a CMO. Next to hiring the right people, I think it's safe to say there's nothing more important than the right data. You…
Liked by Laura Kendall
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Did you know that Idaho now has more than 65 wineries? When I was growing up there, I think there were less than 5. So what caused all of the…
Did you know that Idaho now has more than 65 wineries? When I was growing up there, I think there were less than 5. So what caused all of the…
Liked by Laura Kendall
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I saw a post a few weeks ago -- someone said that they ran into the old work of a "marketing operations influencer" and it was "terrible," so the…
I saw a post a few weeks ago -- someone said that they ran into the old work of a "marketing operations influencer" and it was "terrible," so the…
Liked by Laura Kendall
Experience & Education
Licenses & Certifications
Honors & Awards
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FIRE Marketer Award
EverString
The award recognizes a prestigious group of customers, partners, and individual marketers who are using data intelligence to drive world-class results. The ten winners were selected by a committee of EverString executives and customers.
Languages
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Spanish
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Thai
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Recommendations received
4 people have recommended Laura
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My guess is that one's Uber rating is the most reliable predictor of long-term career success.
My guess is that one's Uber rating is the most reliable predictor of long-term career success.
Liked by Laura Kendall
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How to lose a great marketer in 11 different ways: 1) Shut down their ideas because “they didn’t work in the last company you were at”. 2) Ask…
How to lose a great marketer in 11 different ways: 1) Shut down their ideas because “they didn’t work in the last company you were at”. 2) Ask…
Liked by Laura Kendall
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Putting my hosting with the mosting hat on today! I absolute love being in the tasting room with loyal and new fans 🍷
Putting my hosting with the mosting hat on today! I absolute love being in the tasting room with loyal and new fans 🍷
Liked by Laura Kendall
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We're thrilled to announce that MedScout has closed a $15M Series A funding round led by Fulcrum Equity Partners, with continued support from our…
We're thrilled to announce that MedScout has closed a $15M Series A funding round led by Fulcrum Equity Partners, with continued support from our…
Liked by Laura Kendall
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New LinkedIn profile 💥💥💥 Here are the 5 things I learned while revamping my severely neglected online resume today. 1. It's amazing what happens…
New LinkedIn profile 💥💥💥 Here are the 5 things I learned while revamping my severely neglected online resume today. 1. It's amazing what happens…
Liked by Laura Kendall
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We just hit 15 funnel/lifecycle SFDC custom object deployments. Here are 5 of the biggest (and sometimes surprising) learnings: 𝘕𝘰𝘵𝘦:…
We just hit 15 funnel/lifecycle SFDC custom object deployments. Here are 5 of the biggest (and sometimes surprising) learnings: 𝘕𝘰𝘵𝘦:…
Liked by Laura Kendall
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Today, I paid out quarterly dividends for the first time in 18 months. 🎉 I won't belabor the point anymore, but as we all know, 2023 was really…
Today, I paid out quarterly dividends for the first time in 18 months. 🎉 I won't belabor the point anymore, but as we all know, 2023 was really…
Liked by Laura Kendall
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CMO School is in it's 4th year. As Dean, I've been lucky enough to have some of the top tech CMO's share their magic and the content is invaluable…
CMO School is in it's 4th year. As Dean, I've been lucky enough to have some of the top tech CMO's share their magic and the content is invaluable…
Liked by Laura Kendall
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Exciting day for our G2 Marketing team - Sydney Sloan has joined us as Chief Marketing Officer! 🎉 Can't wait to see what this team will do together…
Exciting day for our G2 Marketing team - Sydney Sloan has joined us as Chief Marketing Officer! 🎉 Can't wait to see what this team will do together…
Liked by Laura Kendall
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Last week we welcomed a new Pocumon (like Pokemon, but Pocus-themed!) to the team. Ryan Jarouche is joining us for the summer as a Growth Marketing…
Last week we welcomed a new Pocumon (like Pokemon, but Pocus-themed!) to the team. Ryan Jarouche is joining us for the summer as a Growth Marketing…
Liked by Laura Kendall
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I’m thrilled to welcome David Moran to Brightflag as Director, GTM Strategy! David has 15 (1️⃣5️⃣‼️) years of experience in #ebilling and…
I’m thrilled to welcome David Moran to Brightflag as Director, GTM Strategy! David has 15 (1️⃣5️⃣‼️) years of experience in #ebilling and…
Liked by Laura Kendall
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The tools we're currently using to build Exit Five: • Slack (daily comms) • Loom (updates, saves meetings) • Notion (wiki, notes, collab) • HubSpot…
The tools we're currently using to build Exit Five: • Slack (daily comms) • Loom (updates, saves meetings) • Notion (wiki, notes, collab) • HubSpot…
Liked by Laura Kendall
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The elephant in the room at many B2B SaaS companies is: They have grand GTM plans, great ideas, wonderful strategy presentations, lots of exciting…
The elephant in the room at many B2B SaaS companies is: They have grand GTM plans, great ideas, wonderful strategy presentations, lots of exciting…
Liked by Laura Kendall
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This photo of me with Pendo's events team hanging out with Big Boi at last year's #Pendomonium will forever be one of my favorite memories from my…
This photo of me with Pendo's events team hanging out with Big Boi at last year's #Pendomonium will forever be one of my favorite memories from my…
Liked by Laura Kendall
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BIG NEWS!!!! I'VE JOINED G2 AS THEIR CMO! I've been a customer and fan of G2 for many years. The impact that G2 has made in the Saas industry -…
BIG NEWS!!!! I'VE JOINED G2 AS THEIR CMO! I've been a customer and fan of G2 for many years. The impact that G2 has made in the Saas industry -…
Liked by Laura Kendall
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