Heather Teicher

• The CMO promoted me to drive demand for small business, mid-market, and enterprise, which required a shift in digital marketing methodologies. For the next 45 days, I reviewed segment targets, Google Analytics, and competitor's efforts, then prioritized test channels and built prospect journeys. I mapped content, implemented automation (Marketo), and created a global execution plan. Digital channels lowered costs by 65%, improved reporting, delivered 1200% ROI, and exceeded the target for the… Show more

• The CMO promoted me to drive demand for small business, mid-market, and enterprise, which required a shift in digital marketing methodologies. For the next 45 days, I reviewed segment targets, Google Analytics, and competitor's efforts, then prioritized test channels and built prospect journeys. I mapped content, implemented automation (Marketo), and created a global execution plan. Digital channels lowered costs by 65%, improved reporting, delivered 1200% ROI, and exceeded the target for the percentage of pipeline sourced by marketing (70%) in addition to mid-market revenue (110%) and deals won (583%). The share price rose from $5.85 to $18.60 over two years. Leadership promoted me to Director of Marketing as a result. Show less

• Although the company succeeded in the UK, there was no US marketing presence. The CMO recruited me to build a go-to-market strategy after manual sales efforts failed to scale. Over 60 days, I analyzed win/loss data, competitors, customers, vendors, and the product. I crafted new sales processes, created the demand generation engine from the ground up, built a marketing budget, recommended CRM platforms, and ensured compliance. Within 90 days, this delivered $500K to the pipeline. In three… Show more

• Although the company succeeded in the UK, there was no US marketing presence. The CMO recruited me to build a go-to-market strategy after manual sales efforts failed to scale. Over 60 days, I analyzed win/loss data, competitors, customers, vendors, and the product. I crafted new sales processes, created the demand generation engine from the ground up, built a marketing budget, recommended CRM platforms, and ensured compliance. Within 90 days, this delivered $500K to the pipeline. In three years, this strategy became SOP/Best Practice, achieved substantial revenue growth, and was replicated to scale in the German and UK regions. Show less

• The CMO recruited me to enhance lead generation and the Marketing-SDR-Sales funnel. I dissected historical marketing and sales data, then aligned sales on targets, SLAs, and stage definitions. I updated the lead lifecycle/scoring and studied personas to build a lead nurture strategy. We then created new dashboards and reports, updated SDR cadences and warm hand-off processes, and completed new documentation while training staff along the way. These efforts grew qualified leads 2X with a 77%… Show more

• The CMO recruited me to enhance lead generation and the Marketing-SDR-Sales funnel. I dissected historical marketing and sales data, then aligned sales on targets, SLAs, and stage definitions. I updated the lead lifecycle/scoring and studied personas to build a lead nurture strategy. We then created new dashboards and reports, updated SDR cadences and warm hand-off processes, and completed new documentation while training staff along the way. These efforts grew qualified leads 2X with a 77% increase in demo requests QoQ. Show less

• The ELT desired press coverage in the US, and Sales wanted to increase brand awareness. To facilitate this, I resolved to build a marketing strategy. Within 60 days, I researched the market, evaluated/onboarded a PR agency, and evangelized a thought leadership strategy to align the ELT. I built and launched market surveys, utilized data to create content, then worked with the PR firm to pitch relevant US media. This campaign was the highest performing to date, exceeded expectations by 30%… Show more

• The ELT desired press coverage in the US, and Sales wanted to increase brand awareness. To facilitate this, I resolved to build a marketing strategy. Within 60 days, I researched the market, evaluated/onboarded a PR agency, and evangelized a thought leadership strategy to align the ELT. I built and launched market surveys, utilized data to create content, then worked with the PR firm to pitch relevant US media. This campaign was the highest performing to date, exceeded expectations by 30%, and was covered by CNBC and Forbes. Show less

• Recruited to establish a marketing department by the COO of a French startup that desired US market penetration. Over 90 days, I researched the product to understand it, conducted a market analysis, and created a marketing plan complete with a budget. I recruited a team, and we built a demand generation engine, developed a product marketing foundation, and launched the brand, despite limited resources and funding. These efforts won contracts with Microsoft and IBM and contributed to a $15M… Show more

• Recruited to establish a marketing department by the COO of a French startup that desired US market penetration. Over 90 days, I researched the product to understand it, conducted a market analysis, and created a marketing plan complete with a budget. I recruited a team, and we built a demand generation engine, developed a product marketing foundation, and launched the brand, despite limited resources and funding. These efforts won contracts with Microsoft and IBM and contributed to a $15M pipeline and $3M in revenue in the first year. Show less

• Leadership desired new vertical market penetration. The CRO tasked me to lead the charge (with goals of $250K in revenue in year one). I identified industry targets, met with prospects, created financial models, and assessed competition. In addition, I developed an entry plan, crafted AE playbooks with vertical-specific use cases/sales tools, drafted a marketing budget/plan, and led the team in delivery. This delivered $500K to the pipeline within six months and $460K in new business over 1… Show more

• Leadership desired new vertical market penetration. The CRO tasked me to lead the charge (with goals of $250K in revenue in year one). I identified industry targets, met with prospects, created financial models, and assessed competition. In addition, I developed an entry plan, crafted AE playbooks with vertical-specific use cases/sales tools, drafted a marketing budget/plan, and led the team in delivery. This delivered $500K to the pipeline within six months and $460K in new business over 1 year. I was promoted to VP of Global Demand Generation as a result. Show less

• The company had just changed its name from Compliance Science to ComplySci but required assistance to make the brand stand out in the market. The CEO retained me to lead the charge. I partnered with an agency to plan a strategy over the next 45 days, rebranded, planned, and delivered the new story, messaging, and all related collateral. We obtained buy-in from a wide array of stakeholders at all stages of the process. This plan delivered a 74% increase in website traffic and secured an… Show more

• The company had just changed its name from Compliance Science to ComplySci but required assistance to make the brand stand out in the market. The CEO retained me to lead the charge. I partnered with an agency to plan a strategy over the next 45 days, rebranded, planned, and delivered the new story, messaging, and all related collateral. We obtained buy-in from a wide array of stakeholders at all stages of the process. This plan delivered a 74% increase in website traffic and secured an additional $120M growth capital investment as a result. Show less

• The need for a new hire arose, but budgets were limited. I determined to source a highly engaged employee, so I recruited a junior marketer new to tech, onboarded her, and mentored her in B2B demand generation, ABM, and marketing ops. We assigned her projects to expand her skillset and increase development opportunities. Over time, this hire received two promotions, is now leading the North American marketing team, exceeding expectations, and contributing positively to company culture.

• LivePerson made a significant investment to launch a new platform, but the internal team's unfamiliarity resulted in low morale and negativity. The CEO promoted me to restore order due to a strong relationship with the Sales team. Within six months, I studied the platform, built sales enablement materials (presentations, talk tracks, prospecting templates, product collateral, value maps, etc.), developed session content, and prepared presenters for a sales enablement roadshow. This improved… Show more

• LivePerson made a significant investment to launch a new platform, but the internal team's unfamiliarity resulted in low morale and negativity. The CEO promoted me to restore order due to a strong relationship with the Sales team. Within six months, I studied the platform, built sales enablement materials (presentations, talk tracks, prospecting templates, product collateral, value maps, etc.), developed session content, and prepared presenters for a sales enablement roadshow. This improved quota attainment by 20% and increased employee engagement and morale. Show less

• At the onset of COVID, I obtained CMO approval to imminently pivot tradeshows to virtual events. To accomplish this, I contacted industry peers to analyze new methodologies and launched a series of intimate virtual roundtable events with interactive activities moderated by industry influencers. Then, I secured speaking engagements at larger virtual tradeshows and tested a new ABM/gifting platform for pre-and post-event engagement. These events maintained high morale, enabled Sales to achieve… Show more

• At the onset of COVID, I obtained CMO approval to imminently pivot tradeshows to virtual events. To accomplish this, I contacted industry peers to analyze new methodologies and launched a series of intimate virtual roundtable events with interactive activities moderated by industry influencers. Then, I secured speaking engagements at larger virtual tradeshows and tested a new ABM/gifting platform for pre-and post-event engagement. These events maintained high morale, enabled Sales to achieve targets, and this strategy was adopted/continued by other regions. Show less