Joanna Luu

Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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As digital #advertising continues to evolve, #Amazon is actively tempting publishers, offering enticing opportunities to tap into its vast ecosystem. This article shares the strategies Amazon is employing to woo publishers, highlighting the symbiotic relationship between the #e-commerce giant and content creators. Publishers, in turn, are teaming up with Amazon to unlock new opportunities and reach even more eyes, which creates a win-win scenario for both parties. #AmazonAds #DigitalAdvertising #PublishingPartnerships Digiday Ronan Shields Seb Joseph

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We are excited to announce this partnership. Providing greater transparency and data fidelity for targeting and measurement is paramount to the future of our industry as signal loss continues to accelerate. Cara Pratt & the entire Kroger Precision Marketing team are true leaders in the Commerce Media space, and it's an honor to collaborate with them. With this integration, Yahoo DSP customers can leverage Kroger's rich, first-party data to activate precision audiences and measurement across omnichannel media activations.   Adam Roodman, Alia Lamborghini, Beau Ordemann, Beth Nussbaum Gross, Mike Brunick, Stephen McDermott, Jason Zollan, Sekema Newton, Danny Dikovsky, Elizabeth Herbst-Brady, John Grad, Kevin McVey, Amy Hamers, Christy Corthinos, Danae McDuffee Downing, Anthony Winters, MBA, Kate K. Donahue, Dave Pallett, Kyle Loos, Jeff Rich Mark Fleisch

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Google has delayed the deprecation of third-party cookies on Chrome again. Some feel frustrated, some not surprised. We view it differently. 💡 “Whether cookie deprecation is imminent or a year away, Seedtag’s AI-powered contextual solutions remain a powerful tactic for finding and engaging with nuanced audiences through their interests, values, and passions,” said Brian Danzis, President, North America at Seedtag. “Google’s delay gives advertisers more time to test, understand, and quantify the value of alternative solutions and how they can be incorporated into targeting playbooks, ensuring a smooth transition once cookies inevitably disappear. At Seedtag we have 1000s of brands that have experienced the superior performance of AI-powered contextual and with a little more time (and data to back it up) we expect even stronger adoption of this unique approach.” Interested in learning more about Google's cookie phase-out and getting a glimpse into alternative solutions? 🔎 Read our full post here: https://lnkd.in/ep8WaRTv #CookieDeprecation #PrivacySandbox #PrivacyFirst #Contextual

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Another incredible Google I/O has come to a close, and what a whirlwind of innovation it has been! The overall theme of Google I/O 2024 was clear: AI is the future, and Google is leading the charge. I'm incredibly excited about all the amazing announcements and exhilarated to see how these new technologies will transform our lives for the better. Here are some of my highlights from this year's I/O event that are sure to shape the future of technology... AI Advancements: Google showcased groundbreaking AI innovations, from enhanced language processing to advanced computer vision. Next-Gen Android Features: Exciting updates promise a smarter, more intuitive Android experience, with enhanced privacy controls and seamless integration. Revolutionary Hardware: Sleek new Pixel devices and innovative wearables offer powerful processors and stunning displays for on-the-go productivity. Sustainability Initiatives: Google's commitment to sustainability shines with carbon-neutral data centers and eco-friendly packaging. Developer Empowerment: Enhanced tools and resources empower developers to create exceptional experiences across platforms. Astra: Future of Computing: Google's Astra project aims to revolutionize computing with quantum-inspired technology, promising new frontiers in computational power. Privacy and Security: Advanced encryption and proactive threat detection ensure user data stays safe and secure. Augmented Reality Experiences: Explore new AR worlds with interactive games and immersive storytelling, blurring digital and physical boundaries. Global Connectivity: Google's initiatives, from satellite internet to community partnerships, aim to bridge the digital divide and expand global connectivity. Exciting times ahead! #GoogleIO2024 #Innovation #Technology #AI https://lnkd.in/d-p9-7cT

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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🚀 New Metrics Alert: Say Goodbye to ROAS! Traditional ad metrics like ROAS (Return on Ad Spend) have served us well, but it’s time for a fresh perspective. Enter ROMO (Return on Marketing Objectives). 🎯 Key Takeaways: ROMO vs. ROAS: ROMO considers broader business objectives beyond direct returns. It’s not just about the dollars; it’s about achieving strategic, more holistic goals. ROAS has historically provided a more singular approach to returns on specific channels or through outdated metrics such as last-click attribution. We all know how that can be unreliable. Enter the world of ROMO. 🌎 Measurement Challenges: Implementing ROMO requires surveys, non-programmatic tools, and data modeling. It’s worth the effort! Incremental Attribution: Industry giants like Google, Meta, and Amazon are shifting toward metrics that focus on new customer acquisition and holistic impact. Let’s embrace the future of retail metrics! What are your thoughts? 🤔 #MarketingMetrics #DigitalStrategy #RetailMedia #ROAS #MediaAttribution #PerformanceMarketing More here... 👇🏼

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From my perspective, it seems as though adjusting media types does little to combat Ad fraud. Instead, what makes this problem so prevalent is the lack of accountability in the programmatic supply chain. Firms leaning into advertising without any sort of accountability measures are met with an impossible Catch-22 wherein spending more leads to less impact and spending less delivers the same. #AdTech #Innovation #AdFraud

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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Facebook Reimagines Its Future by Looking to Its Past Tom Alison, Head of Facebook, outlines the latest strategy to engage young adults (18-29) with AI enhanced features such as Marketplace, Reels, Groups, and Facebook Dating. This feels like a return to Facebook's roots, focusing on younger users. Interestingly, current data shows the average Facebook user is now older, with a significant user base aged 25-44. I wonder, is this really a new strategy or a reinvention of the old? Brands like Abercrombie & Fitch and The Home Depot have successfully re-engaged younger audiences after skewing older. Abercrombie revamped its stores and social strategy, partnering with influencers and promoting on TikTok, while The Home Depot utilised influencer marketing and engaging social content to connect with Millennials and Gen Z​​. Can Facebook truly recapture the younger demographic after many years of being the parents' and even the grandparents' platform? https://lnkd.in/gnnZi6eh #Facebook #AI #SocialMedia #YouthEngagement #BrandStrategy

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What's powering retail and commerce growth? Can AI impact the commerce experience? How can personalization be more relevant? What's on the horizon with the upcoming holiday season? All questions we tackled in the latest Beet.TV and Rokt feature! Thank you for the feature Andy Plesser! #commerce #crm #adressablerelationships #networkedexperiences https://lnkd.in/ebVEg6b9

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Reddit, Inc. went public earlier in March, and it's first earnings call CEO Steve Huffman attributed this growth to an increase in Reddit’s daily active user base due to a boost in search traffic from Google. I found this interesting because as a juxtaposition, many companies are crying foul over Google's Search Core Updates which are now pushing traffic to certain larger publisher sites. The main issue is a lack of transparency of what's changed and why in the eyes of many SEO consultants https://lnkd.in/gqVnjkAD Regardless, it's clear Reddit is a winner 🏆 of these changes. "Huffman said the bump in logged-out traffic came disproportionately from search. It was prompted not by the partnership with Google that Reddit announced in February, but by improvements the platform has made to its page loading speeds, which improves its Google Search rankings." While this maybe true, I think there will be conspiracy theorists out there who will be skeptical given that partnership agreement which allows among other things, Google to license Reddit's user-generated content for model training.

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📊 Ad Measurement 🎯 Attribution 📈 Incrementality 📺 Media Mix Modeling (MMM) 🧪 Testing As you know, these are all near and dear to the Round Barn Labs team and me, and they are central to our discussions of learnings on the Always Be Testing podcast! When budgets are tight, and more rigor than ever is needed to measure performance marketing, you better have your ad measurement game TIGHT or TOIT, depending on your preference 😉 Jeff Greenfield is an ad measurement veteran who nails Episode #43. 🏫 Built and sold C3 Metrics based on tagging solutions to understand multi-touch attribution 🏡 Rise of walled gardens, no impression tags in TikTok and Snap 🔏 iOS 14.5 changes 🍪 Pending Cookie Deprecation 💻 Measurement cannot be at the user level anymore 🚀 Launched Provalytics to address a hybrid of MMM and cookieless attribution "The Future of Ad Measurement is on-site improvements and ad and campaign updates." - don't sleep on CRO and its impact here. 🖥 He believes one vendor can take more of the ad measurement market 🔥 Most brands are overinvested in non-brand paid search b/c they are not invested in full-funnel enough. Spotify: https://lnkd.in/d4VhNDv3 Apple: https://lnkd.in/dHUP2HaY

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🚀 Unlock the Future of Marketing! 🚀 Ever wondered how cookie-less attribution is revolutionizing our industry? I had an in-depth chat with Tye DeGrange 📈 on the “Always Be Testing” podcast about this game-changing technology. 🔍 Discover the secrets to data-driven growth and how you can stay ahead in the evolving digital landscape. 🔗 Listen Now Spotify: https://lnkd.in/d4VhNDv3 Apple: https://lnkd.in/dHUP2HaY #MarketingRevolution #DataDriven #Podcast #Cookieless #GrowthHacking #attribution

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This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with @Amazon to advance generative AI by integrating AWS foundation models into the Zeta Marketing Platform. This powerful combination will bring easy access to omnichannel marketing capabilities for businesses. Check out this @ Forbes article to learn more about the impact of this product. 🌟 #CannesLions #GenAI #MarketingInnovation https://lnkd.in/grPpnaPy

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In this episode of Basis Technologies #AdTechUnfiltered, Why Of AI Founder and CEO, Alex Castrounis, chats with host Noor Naseer about the basics of AI and how advertisers can effectively leverage the emerging tech. Listen today: https://ow.ly/FR4U30sCuNK #Adtech #DigitalAdvertising #AI

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Given notes, Core 1: Privacy Tech Core 2: Measurement & Analytics Core 3: Media Planning & Buying 👏👏👏

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How can brands connect with Gen Z? Find out in this episode of Acxiom’s Digital Thoughts series where the Director, Industry Solutions Strategy, Financial Services Larry Bevens shares insights from our research on Gen Z's preferences and expectations. acxiom.info/4anjRkz #MarketingMadeBetter

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