Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
How can brands connect with Gen Z? Find out in this episode of Acxiom’s Digital Thoughts series where the Director, Industry Solutions Strategy, Financial Services Larry Bevens shares insights from our research on Gen Z's preferences and expectations. acxiom.info/4anjRkz #MarketingMadeBetter
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
Looking for ways to boost your marketing strategies and attract gaming enthusiasts? The U.S. video games and esports market is expected to reach $72 billion by 2027, so there's no better time to optimize your campaigns and engage with the right players. Acxiom's predefined audiences can help your brand deliver the ideal message to gamers:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
You’re invited! Join us in Palo Alto on July 31 as Acxiom experts and guest speakers share the latest insights on how to use data-driven strategies to boost your customer acquisition efforts. Details and registration:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
From summer vacations to long weekend getaways, it's time to make sure your T&E marketing campaigns are reaching the right audiences. Check out this blog from Acxiom's Olivia Norsworthy as she unpacks how to reach and engage with travelers who are looking for the best deals and destinations:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
You’re invited! Join us in Palo Alto on July 31 as Acxiom experts and guest speakers share the latest insights on how to use data-driven strategies to boost your customer acquisition efforts. Details and registration:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
You don't want to miss this! Even the best CDP needs a strong data foundation. In this CMSWire webinar for a live demonstration of Adobe’s Real-Time CDP paired with Acxiom prospecting and customer enhancement data. Register here:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
Exciting news!
Today Interpublic Group (IPG) announced that we have further unified our data, engineering, martech, and adtech technology resources, as Jarrod Martin, current Global CEO of KINESSO, adds oversight of Acxiom, IPG’s data, identity resolution, and marketing cloud services unit to his remit. The move fully aligns the teams responsible for the engineering behind IPG’s integrated marketing engine, which is the company’s single operating system that connects data, media, creative, production, and commerce. Martin will continue to partner closely with Jayna Kothary, Chief Solutions Officer for IPG, to manage the end-to-end development and delivery of the engine.
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
"If you and your organization are trying to survive and thrive in this time of accelerating change, encourage your teams to adopt childlike curiosity." This is a great read from Acxiom's blog about the importance of remaining curious in seasons of business evolution:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
Another great article from Acxiom's Chief Revenue Officer Tate Olinghouse about the business cost of getting swept up in marketing distractions:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:
Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom Chief Operating Officer John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas.
