Roberto Lago

Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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4A's Matt Kasindorf and Association of National Advertisers' Greg Wright weigh in on today’s client-agency relationships, why success is still so subjective and the growing need to establish clear definitions of value via Ad Age’s Ewan Larkin. #CostofthePitch2 #advertising #TSEclientwork Read the full piece below 👇: https://lnkd.in/e8VnaP9m

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimisation Don't let fragmented data hinder business growth. Grab your copy: https://lnkd.in/em2p3Cqa #datadriven #measurement #marketing

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🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

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Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Learn more: https://bit.ly/4aEYY4v #MarketResearch #OnlineSample #PoliticalCampaigns #ThinkNow

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The podcast advertising market grew by just 5 percent in 2023— its slowest growth rate in at least a decade, according to a new study published by the Internet Advertising Bureau. The data suggests that the podcast advertising market is maturing. Read the full article here: https://lnkd.in/dnmYx889 #startio #podcasts #podcastadvertising

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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Curious about the future of Connected TV (CTV) amidst the changes in online advertising? William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, sheds light on how the deprecation of third-party cookies could impact CTV measurement. Check it out! VideoWeek #CTV #digitaladvertising #measurement   

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OAAA has released a new study that reveals the effectiveness of digital out-of-home (#DOOH) advertising, highlighting its unmatched capability to engage consumers compared to other media. Enhance your marketing strategies with Xchange ➡ info@xchangeooh.com

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Albertsons Media announced its launch of #CollectiveTV, a solution that will allow advertisers the means to target, measure, and optimize ad campaigns across streaming, digital video, and soon linear TV. According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. 🚀📺 #Albertsons #CollectiveTV #DigitalAdvertising #RetailMedia #AdTech #MarketingInnovation #CTV #StreamingMedia #AdvertisingTrends

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Javier's story is a testament to this. Achieving a 27x ROAS through our optimized Google Ads was a game-changer for his business. Our strategies are designed to truly maximize your ad budgets and deliver outstanding results. Explore more success stories on our website: www.lpa-agency.com #DigitalMarketing #HighROAS #AdSuccess #TeamLPA #StrategizeAdvertiseSucceed (Paid Ads Strategies, Paid Advertising Techniques, PPC Campaigns, Google Ads Strategies, Meta Ads Techniques, Facebook Ads Campaigns, Instagram Ads Optimization, TikTok Ads Strategies, Google PPC Tips, Meta Advertising Strategies) #PaidAds #PaidAdvertising #PPC #GoogleAds #FacebookAds #InstagramAds #TikTokAds #PaidTraffic

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ICYMI: OOH Ad Sales: The Early Bird Gets the Worm (Billboard Insider): Lisa & Dan Nausley. Consider these statistics we shared with our OOH Sales Mastery classes earlier this week, which underscore the importance of timely follow-up: 50% of leads will work with the first person/company that contacts them (Hubspot). 30% of prospects will choose a competitor if you don’t respond quickly enough (Website Builder). Companies that […] #DOOH #digitalbillboards #digitalsignage

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Ensuring brand safety in digital advertising is non-negotiable. Whether it's protecting your brand image or ensuring ads appear in suitable contexts, the stakes are high in today's digital landscape. Did you know? A typical programmatic ad campaign spans a staggering 44,000 websites. This vast reach underscores the critical need for a robust media governance strategy. Empowering advertisers with scalable solutions that ensure ads are not just seen but seen in the right light – protecting investments and reputation alike. Read on for more: https://bit.ly/45IDylo #BrandSafety #DigitalAdvertising #AdTech

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Peak advertiser body, the Association of National Advertisers, is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage. More on this in the latest blog from AlikeAudience ⬇️ https://lnkd.in/gXf_PG4Y

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When #CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants and publicly expressing frustrations about agencies covertly earning margins on their ad dollars. So, when a recent #ANA report highlighted how major agency #holdingcompanies profit from media sales to clients, there was an expectation of a significant uproar. In this piece by Kristina Monllos, Michael Burgi, and Seb Joseph, we speak to Raj Nijjer, Ryan Kangisser of MediaSense, Greg James of Havas Media Network, Bill Duggan of Association of National Advertisers, and Nick Manning of encyclomedia.

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We talk a lot about independent agencies because we spend a lot of time talking WITH independent agencies. Recent conversations inspired us to team up with AdExchanger and gather insights to support "The State of Media Execution for Independent Agencies" research report. This exclusive, free report is grounded in industry research data gathered from over 100 of the most successful independent agency leaders and experts. Download our free report to learn about: 📈 Media Execution Models: Insights into current strategies. 🔍 Cookie-less Future: Adapting to the loss of third-party cookies. 🤖 AI Impact: How AI is reshaping advertising. 📺 Navigating Fragmentation: How agencies are driving continued success. Check out the full report below to stay informed on the latest industry trends, strategize effectively with actionable insights, and adapt by preparing for future challenges. https://lnkd.in/gp_nKN3n #DigitalMedia #IndependentAgencies #AI #Advertising #AgencyGrowth

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