Roberto Lago’s Post

Amazon made its upfronts debut on May 14 in New York City, where it highlighted the ways it’s transforming advertising for customers. Here are the top takeaways: 1. Prime Video is becoming a dominant force for advertisers: With hit shows and movies, Prime Video has established itself as a premier entertainment destination with an ad-supported reach of 115 million in the U.S. 2. Amazon MGM Studios reveals its lineup of forthcoming content for Prime Video: Notable upcoming releases include: Elle, Untitled Roadhouse Sequel Noir, Tomb Raider, Mr. and Mrs. Smith, Cross, The Boys, Pop Culture Jeopardy!, Wish List Games, The 1% Club, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty: Season 3. 3. Amazon expands its investment in live sports experiences: In addition to investing in women’s sports including the WNBA and the National Women’s Soccer League, Prime Video will also become the exclusive home of five NASCAR Cup Series races in 2025. 4. Amazon Ads releases new tools to streamline the ways brands connect content to customers: Shoppable Carousel Ads: Brands can present a sliding lineup of their products that customers can explore on Amazon and add to their cart using most living-room remotes. The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped. Interactive Pause Ads: When viewers press pause on their living-room remote, they will see a translucent ad featuring brand messaging and imagery, along with an “Add to Cart” and “Learn More” creative overlay. Interactive Brand Trivia Ads: These ads help advertisers elevate their storytelling by entertaining customers with factoids about their brand while giving them the opportunity to shop on Amazon, learn more about services and products, and even unlock rewards. #ChannelKeyLLC #AmazonAgency #AmazonNews #AmazonAds #AmazonUpfronts #Ecommerce https://lnkd.in/dEHtt4FT

On Monday, Amazon began serving #video ads in its Prime Video content as it looks to capture market share in the ad-supported video on demand (#AVOD) category. Leveraging its tremendous amount of #firstpartydata and self-reported reach to ~100 million unique users, Amazon will likely receive a huge boost in ad revenues as it continues to increase its market share in the digital advertising industry. For more information on Amazon revenue forecasts derived from its new AVOD offering and projections on the competition in the #CTV and AVOD market, check out the below article for more insights! #amazonadvertising #amazonads #amazondsp #connectedtv #ctvadvertising #programmatic #programmaticadvertising #programmaticads #programetrix https://lnkd.in/gHxjJpVs

"Amazon is the first AVOD platform to automatically opt-in users to their ad-supported tier and will likely have a far bigger impact than Netflix and Disney+," says Kepler's Partnership Director, Séamus Brennan. Research conducted by LoopMe, surveyed UK adults to gauge reactions. Key findings include: - 73% of respondents are unwilling to pay extra to avoid advertisements. - 38% would keep Prime Video with ads to continue using other Prime services. - Those aged 25-34 are most likely to pay for an ad-free experience, with 15% willing to pay the extra fee. https://lnkd.in/euR8eacH

Of course, they are Prime Video & Amazon Studios customers are moving over to the ad-supported option to no one's surprise. The reason is that Amazon wants this to happen, which is why the default option is to push consumers to the ad version. You need to "opt out" to pay the $3 to avoid ads. When is the last time you made the effort to opt out of anything, just keep clicking "yes" to cookies because it is easier. Remember Bezos saying "when we win a #goldenglobe we sell more shoes". They don't make money on subscription fees, we can be sure of that. The retail business in the US is $5.3T and Amazon has a 5% share (Walmart is 10%), however for the faster-growing e-commerce segment, Amazon's share is roughly 40%. Nice round numbers make for easy post-reading. Retail Media is another area where Amazon excels, the idea that Amazon's platforms can market (show ads) products. Prime Video is one piece of this, so are banner ads, so are sponsored search ads. Retailers are taking this business away from more traditional outlets such as linear television. With this, the consumer purchase funnel shrinks (therefore it is much easier for all parties to see the outcome of the ad) making the ROI much more visible. What advertiser would not want that? Look for Amazon, Walmart, and others to pour it on in the retail media space. Anything with a screen can have an ad, next time you use Uber or any app, soon there will be a 3rd party ad stuffed in there. Content needs to get paid for and that has traditionally been advertising. #retailmedia #retail #advertising #eyeballs #johnwannamaker Media Play News https://lnkd.in/g_6uXtSJ

Are you looking to maximize sales on Amazon? Check out our latest blog post to learn how Amazon OTT Advertising can help you do just that! 📈 Learn more about the power of Amazon OTT Advertising and how it can help you boost sales here: https://lnkd.in/e5UFi5NU. #AmazonAds #OTTAdvertising #Sales.

🚀 Exciting news from Amazon Ads! They’ve announced three new interactive and shoppable ad formats for Prime Video & Amazon MGM Studios. •Shoppable Carousel Ads allow viewers to browse and shop multiple product variations on Amazon during ad breaks on Prime Video. •Interactive Pause Ads enable customers to engage with brands when they pause the show they’re watching. •Interactive Brand Trivia Ads entertaining customers with factoids about their brand while giving them the opportunity to shop on Amazon, learn more about services and products, and even unlock rewards. 🏆 #amazonads #primevideo #interactiveads #ecommerce #marketing

Amazon Prime Video will launch its ad-supported tier on January 29th and it's offering lower ad prices than its main competitors. Prime Video is going-to-market with #CPMs in the low-to-mid $30 range. Comparatively, Netflix launched with $60+ CPMs and HBO Max currently charges between $33 - $53 CPMs. By automatically enrolling its Prime members, Amazon is projecting a reach of more than 100 million subscribers. Prime subscribers who want an ad-free experience on #PrimeVideo will be required to pay an extra $2.99 per month. For more info on Amazon's pitch to #advertisers, third-party verification offering and targeting capabilities, check out article below from Adweek! #ctv #ctvadvertising #ott #ottadvertising #amazondsp #amazonadvertising #amazonads #programmatic #programmaticadvertising #programmaticads #programetrix https://lnkd.in/eXzBtsV7

📺 The buzz around Amazon Prime Video's advertising strategy is heating up! According to The Information, Amazon is on a mission to attract advertisers, seeking commitments of over $100 million. But here's the twist: they're not just chasing big spenders, they're also eyeing smaller advertisers who currently buy ads on Amazon's e-commerce platform. And the offer? Producing ads for them if they invest at least $15,000 in ad space on Twitch and Freevee. 💸 👀 Prime Video's move into ad-supported streaming comes at a time when its rivals are already established in this space. Despite facing pushback from some advertisers over high demands, Amazon's vast ad ecosystem gives it a unique advantage. With the company expected to rake in $33.96 billion in ad revenues this year, the stakes are high as it aims to make a splash in the competitive streaming ad market. 🌟 Our thoughts? Prime Video presents Amazon with a golden opportunity to not only diversify its revenue streams but also introduce a multitude of advertisers to its expansive advertising ecosystem. What do you think about this ambitious ad strategy by Amazon? Share your thoughts and let's dive into the discussion! 🤔💬 https://lnkd.in/gfe8zhR3

2024 Video Upfront Market Update: News of Amazon's aggressive positioning in this years Video Upfront is yet another signal that the market is undergoing more disruption and a much needed correction in response to the inflated Upfront pricing from the streaming boom during the Pandemic (remember the lock-downs, sweatpants and binge watching Tiger King and The Circle?). Amazon has long sought a place in video and it wasn't long ago its sales teams were limited to selling video inventory on the likes of FreeVee, which was the unsavvy rebranding of IMDBtv in 2019. It still exists and who really watches it? You can imagine how awkward it was for Amazon's sales teams fielding questions year after year from media agency execs and clients about when Prime Video would finally have an ad-supported tier. The conversations always came back to FreeVee. For advertisers, the ability to reach the consumer in these rich streaming environments is vital. It's an attention-economy and the greatest content commands the largest and most captive audiences. Now, enter 2024. Amazon follows Netflix and Disney in joining the ad-supported market. Prime Video subs now automatically default to the ad-supported tier at monthly rates of $14.99 for Prime members and $8.99 for non Prime members. Amazon stands alongside the biggest players in the video marketplace (Linear TV + Streaming) and it is going to cause major disruption. Not coincidentally, the headlines about new ad-supported tiers and aggressive pricing strategies are dropping just as big Upfront deals are being struck. The upfronts are historically when the lion's share of advertising dollars are transacted for the year. Amazon will continue to be a force. FreeVee is still available too. What's your favorite streaming destination? What do you think is the biggest news in streaming today? #streaming #tvupfronts #advertising #video #amazon #primevideo