Jess Cervellon

We love Poppi as a beverage and a brand (and I realize DTC isn't their primary revenue source) – but are they actively trying to push people away from purchasing on their site? It seems someone who's never used the internet took over product page UX here. Let's dive in: 1. The quantity is not made clear – the fact that it's a 12 pack is in a moving carousel, and the volume/can isn't shown at all. 2. They give no additional information on the product. What's in it? What makes it unique? 3. The flavor variant selector relies completely on the user understanding the icons. For variety packs this is almost impossible, forcing users to click every variant to see the flavors. 4. The price and availability only shows once clicked. So the user doesn't know the price, or if its sold out until they click. Want help with your PDP and making sure it communicates clearly? Try Oddit Free: https://lnkd.in/gBGgzMF2

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Hey everyone, after a two-week hiatus we're happy to announce that Around The Horn in Wholesale Distribution is back, and available to listen on YouTube, Spotify, Apple Podcasts, or your favorite platform. Here are three key takeaways from Friday's episode: Buying Signals in B2B Organizations: We discussed the importance of recognizing and leveraging buying signals in B2B interactions. In today's digital world, consumers are signaling their interests through various behaviors, content consumption, and social interactions. It's crucial for businesses to understand and utilize these signals to enhance the buyer journey and provide relevant experiences. AI and Homeland Security: We explored the recent appointment of an AI Safety Security Advisory Board by the U.S. Homeland Security, comprising major tech giants like Microsoft, Google, and NVIDIA. While this move aims to enhance security measures, there are concerns about the influence of these tech companies on government decisions regarding AI implementation. It's a development that will likely have far-reaching implications in the tech and security sectors. AI Lawsuits and Copyright Concerns: The episode also touched upon the surge in lawsuits related to AI models using copyrighted content without permission. Artists, media organizations, and content creators are raising concerns about the unauthorized use of their work in AI models, leading to potential legal battles. This issue highlights the complex intersection of AI technology and intellectual property rights. I invite you to tune in to the full episode for a deep dive into these thought-provoking topics and more insights shared by industry experts. 🎧 Let's continue the conversation and explore the evolving landscape of technology, cybersecurity, and AI together! Listen to the full episode here. #Podcast #Technology #AI #Cybersecurity #B2B #BusinessInsights #LinkedInCommunity

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🚀✨ Powerhouse Insight: Mastering the Art of Product Promotion! ✨🚀 Ready to elevate your brand and boost your product's visibility? Powerhouse Swag has the keys to success! 🌟💼 1️⃣ Craft a Compelling Story: 📖 Your product has a unique narrative – tell it! Share the inspiration, the journey, and the problem it solves. A great story captivates hearts and minds. 💙 2️⃣ Leverage Social Media Magic: 📱 Harness the power of platforms! Engage your audience with captivating content, behind-the-scenes glimpses, and user testimonials. Social media is your stage – shine on it! ✨👥 3️⃣ Offer Irresistible Promotions: 💸 Everyone loves a good deal! Whether it's a limited-time discount, a bundle offer, or exclusive perks – make your product too tempting to resist. 🎁🛍️ 4️⃣ Collaborate for Impact: 🤝 Partner with influencers, other businesses, or industry leaders. Their endorsement adds credibility and widens your reach. Team up for success! 🚀🌐 5️⃣ Invest in Eye-Catching Merch: 🎁🔥 Get noticed with branded merchandise! Powerhouse Swag offers a range of promotional products to give your brand that extra flair. Explore our collection today! 💼👕 Remember, success is a journey. Start promoting with purpose, passion, and Powerhouse Swag by your side! 💪🌟 #PowerhouseWisdom #ProductPromotion #BrandSuccess #PowerhouseSwag

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Great brand partnerships are like bagels and lox: A perfect blend of flavors that enhance the whole customer experience (and any breakfast)! 🥯Hot Tip! Social giveaways with similar brands allows you to give back to your own audience while reaching potential new customers. Connect with our team today if you’re interested in learning more about brand partnerships.  . #marketing #marketingagency #digitalmarketing #socialmarketing #advertising #influencer #influencers #influencermarketing #influencermanagement #marketingstrategy #marketingnyc

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A “build it and they will come” approach skips over work that’s essential for any startup. Distilling your brand strategy, sharpening your value prop, listening to your target customer on why they are hiring you, and then clarifying how you’ll communicate all of that back to your customer is foundational — not optional. Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes by First Round Capital

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We've worked with 100s of DTC brands. And, we've noticed three things they do not get right in their post-purchase flows: 1. Timing and frequency of the emails 2. Not being consistent across all marketing channels 3. Tendency to 'overthink' (Yes, you read that correctly!) Our Head of Strategy Innovation Bogdan Birtom explains them in this video 👇 Get more such actionable insights and elevate your email game: https://lnkd.in/dsDFSaXN 🚀 #DTC #EmailMarketing #eCommerce

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*New Feature Alert* -- Trying to increase your web conversion rate? Who isn't?! Thrive Partners now have the ability to attach a 30 minute session countdown timer to any offer to drive increased urgency & conversion. Thrive is helping eComm brands increase revenue & profits using personalized promotions: ✅ Easily publish & optimize any type of targeted digital offer ✅ Personalize by URL, customer status and/or referring campaign/source ✅ Preserve personalized promotions throughout the entire shopping experience ✅ Test and optimize efficiently to ensure promotional effectiveness ✅ Surprise and delight your shoppers with the best possible web experience and watch your revenue per visitor skyrocket 🚀

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Ever felt the frustration of launching or testing products through influencer marketing? We hear you! That's why Market Aspex is here to share strategies to make it smoother sailing. #InfluencerMarketing #ProductLaunch #MarketAspex #InfluencerMarketing #EcommerceStrategy 

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Discover how Ron Hellpap, Ooma’s sales expert, leverages his background in the legal and restaurant industries to build meaningful relationships and drive business growth. Read the full blog here to see how Ron’s strategies could help your business thrive: https://lnkd.in/eA8B3Rbe

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A question for cannabis businesses: what’s the quickest and easiest way to maximize your Indeed ROI for hiring in the fast-changing industry? Partnering with engin, businesses are optimizing Indeed ad buys to extend reach and see TWO TIMES AS MANY qualified applicants —at zero additional cost. ➡️  Get more qualified candidates, less noise  ➡️  Ensure consistent applicant flow ➡️  Stop relying on organic post-n-pray methods ➡️  Benefit from bottom-line gains engin’s agency partnership with Indeed means seamless integration with a company’s existing stacks, resulting in targeted, recruiting marketing that drives twice as many qualified candidates to job listings —without any change to the hiring process. Whether relying on manually posting listings or advertising via a company’s chosen ATS, Indeed’s recent market rebalancing updates mean openings may return fewer – or far fewer – candidates. Applying engi’s priority indicators to the most important job descriptions puts the pedal-to-the-metal and accelerates benefits from reduced time-to-hire company wide. In conjunction with Indeed, engin’s tech  systematically implements best practices that ensure a company’s budget is allocated to the most urgent roles in the hiring pipeline while avoiding oversaturation of others —instantly eliminating wasted dollars. 🗓️ Schedule a call with our team and find out more about how engin can help your company attract better talent, strengthen your employer brand, and accelerate your hiring and retention KPIs this summer. 🌞 #CannabisHiring #HRStrategy #RecruitmentTech #EmployerBrand #HiringSuccess

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🔴 The bad news: average DTC cart abandonment went up in 2024. 🟢 The good news: you can beat the averages. Here’s how. The Baymard Institute has found that the average Cart Abandonment Rate for 2024 is 70.19% – a small increase from last year’s average of 69.99%. If your cart abandonment rate is high, it could be an indicator that your brand’s user experience and checkout flow need optimization. Here are 7 quick wins you can use to increase your conversions and improve your cart abandonment rate. 🚀 #ecommerce #sales #uxui

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Build Craft. Impact Revenue. Today, we're launching 4 new CRAFTs: https://lnkd.in/eHZRM88K ✨ Solve your toughest work problems with: Partnerships Led Growth 🤝 Learn to strike channel partnerships & product integrations with tech goliaths. Brand Led Growth 💎 Learn to design your brand wedge & footprint across every customer touchpoint. Event Led Growth 📣 Learn to design an end-to-end strategy to build events as a core growth channel. Data Led Growth ⭐️ Learn to go from data to insights to experiments & leverage them at scale. Access CRAFTs - built exclusively for GrowthX members.

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Lately, we’ve seen tons of ads for HIMS and HERS, the DTC healthcare services that have been around since 2017 but really took off during the pandemic. By taking off, we mean the company’s 2023 revenue was reported at $872 million, up 65% from 2022.   While much of life has returned to a pre-pandemic version of normal, telehealth-driven DTC offerings like HIMS and HERS are here to stay.   So, back to those ads that are everywhere.   They’re light-hearted yet sensitive portrayals of people grappling with delicate concerns–for example, we see a late-20ish guy with anxiety, relating to a vending machine that has a ‘broken inside’ note. There are frank dramatizations of both male and female hair loss, and men coping with ED.   These spots help destigmatize treatment for issues that have traditionally been cloaked in secrecy and shame.   The business model itself is one of radical efficiency, giving people the power to self-select a treatment path in just a few clicks and a simple telehealth follow-up.   On one hand, we love anything that streamlines access to vital healthcare services.   HIMS is a cash-pay business that may make care less expensive by letting patients bypass a complicated system to get the exact care they’re looking for.   And telehealth can potentially increase health equity by making it easier for women, members of the LBTQIA+ community, non-English speakers and other groups to get care – especially for sensitive issues like mental health.   But on the other hand, it could be problematic.   Complex problems need a solution beyond “one size fits all” care We’re not singling out HIMS, but pointing to the DTC healthcare business model.   Conditions like depression, anxiety, ED, and hair loss are complicated and may be symptoms of a larger problem that needs to be properly diagnosed, something a DTC business may not offer. Management of these conditions isn’t “one and done”: it takes time and trial and error to find the right treatment. Even hair loss due to simple alopecia requires ongoing management, including the potential to be on treatment for the rest of a patient’s life.   Disrupting the doctor/patient relationship DTC healthcare creates a transactional, siloed relationship that turns healthcare into a marketplace with customers on one side and vendors on the other, and that could create serious gaps in care.   But there’s opportunity One thing is for sure: the genie is out of the bottle, and people appreciate the convenient, straightforward approach that is core to these DTC health offerings.   The success of this model highlights existing issues in the traditional healthcare system: · Inefficiency · Lack of transparency around pricing · Patient perceptions of stigma around sensitive topics   The tech sector is famous for its agile, iterative approach to solving problems. Hopefully, over time, the DTC model will evolve into something that emphasizes whole-human centered care.

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Is customer service dead? We hear about poor customer experiences all the time, from Yelp reviews to articles (and everything in between). Maybe that's why 80% of leaders plan to increase customer service budgets over the next year. Customers today expect a lot from the companies they do business with. Like quick response times, fast resolutions, availability on their terms, and multiple ways to interact with companies—from web chat to phone calls and emails to text messages. In fact, over 50% of customers will switch to a competitor after one unsatisfactory customer experience. With consumer expectations on the rise, how is your business positioned to respond? #customerservice #customerexperience #CX #CSAT #customersatisfaction

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