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Unless you've lived under a rock, you'll have seen RB2B set LinkedIn ablaze in the last 6 months with their content-led GTM play.    In our first episode of Creator Journeys, Adam Kitchen 🪖 will sit down with RB2B CEO Adam Robinson to discuss: ✔ Why he spends over 75% of his week as a CEO creating content  ✔ The investment he's making in video content as a long-term moat ✔ The 12-month process to achieving "content-market fit" and how he landed upon exponential growth once he found his positioning (and how you can fast-track yours) ✔ How he plans to use his personal brand as leverage in the future 🕚 Date & Time: 11 July 2024 (Thu) at 11:00 AM EST   Book your seat now - we aren't going to hold anything back in this one ➡ https://lnkd.in/g7wgavms

Question: Which of these would you pick? Option #1: Give discounts and make your buyers are happy 😎 Option #2: Don't give discounts and be more profitable 😍 It isn't easy...or is it? There has to be a smarter way to manage them with AI 🙄 That's what we'll focus on this week's newsletter - it's going LIVE at 9 AM your time on Wed 10 Jul. Link to subscribe to it in the first comment: 👇 P.S. Adam Kitchen 🪖 is speaking with Adam Robinson, CEO of RB2B to dive into their content-led GTM play. Grab your copy of the newsletter for more details.

80% of email results are driven by these 6 factors 👇 1: Deliverability Your audience can't buy what they don't see, so take the time to optimise and monitor your sending infrastructure on an ongoing basis. 2: Signup forms Capture as much high-intent traffic coming to your website as possible and rigorously A/B test offers. The scalability of your program is determined by expanding the number of recipients you're able to target to generate incremental revenue opportunities. 3: Welcome flow Over half of the people who subscribe will never purchase beyond the first email they receive. Understand who they are and what motivates them, then optimise ruthlessly around this to convert as many prospects as possible and improve your positioning. 4: Abandoned cart flow The most high-intent people in your funnel. Convert them at all costs and find out what's causing friction to conversions. 5: Post-purchase flow (1st to 2nd sale) You could be overspending dramatically on churning out campaigns without first optimising this journey. Invest heavily in product education, adoption and a stellar customer experience to get as many 2nd sales as possible. Once they reach this milestone, serious profitability becomes a reality. 6: Consistent campaign cadence You don't have to email people every day but you do need to stay top-of-mind with good quality content. Sales, education and fun engagement - don't overcomplicate it, just hit the send button, consistently each week to keep the traffic coming back. ... These are the absolute basics that will drive the majority of the results. If you can't execute these then don't waste your time trying to overcomplicate everything else. ---------------------- Original post credit: Adam Kitchen 🪖 #emailmarketing #eCommerce

Feeling the heat this summer? ☀️ It's the perfect time to refresh your SMS strategies! If your old tactics are piling up like clutter, Yotpo has got you covered Get ready for National SMS Waste Day, just a few weeks away! Join industry experts Jeremy Horowitz', Hilary Castleman and Gabe Goldstein as they unveil insights from their 2024 SMS Benchmark Report. Date: 23 July (Tue) Time: 2:00 PM ET 🔗 Save your spot in the comments!

𝗗𝗧𝗖 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: Email Deliverability Score Improvements 👇 Industry: Beauty Brand Key Goal: Get more emails to land in recipients' inboxes. We work hard to ensure our DTC client partners maintain good email deliverability health scores within Klaviyo and Google Postmaster. ✅ Correctly configured sending infrastructure (dedicated sending domain, DMARC/SPF/DKIM setup, BIMI, etc.) ✅ Excluding bounced profiles from receiving campaign emails ✅ Suppressing profiles that bounce more than 5 times to avoid sending emails to unreachable recipients ✅ Mixing up campaign types between promos, educational content, gamification, and more ✅ Targeting engaged segments more frequently to ensure positive signals are sent to ISPs What are your main tactics to ensure good email deliverability practices? Let's chat in the comments! #emailmarketing #emaildeliverability

Struggling with high customer acquisition costs for your DTC store? Blake Imperl, VP Marketing Digioh gives a checklist of 12 quick wins that you can implement right away. Besides, listen to Sendlane founder Jimmy Kim and Malomo founder Yaw Aning and other experts explain actionable retention strategies for your eCommerce store. Date: 16 Jul 2024 (Tue) Time: 9:00 AM PT Link to register: https://lnkd.in/gAp5ibtX #eCommerce #Retention #EmailMarketing

Question: You sure you're making it easy for your buyers to buy? 🙄 Remember your buyers aren't interested in buying your product. What they're looking for is a solution to their problems. For example: - I'm getting wrinkles - My hair is turning grey - My running shoes have worn out  - I wish I could get a cool phone case - What do I wear for tomorrow's dinner? So, how do you make it easier for them to buy? We'll reveal TWO solid solutions in tomorrow's newsletter ✔ Sign up for it here 👉 https://lnkd.in/gamuysdy

Question - Why do subscribers churn after all? The truth is everybody has a different reason. For example: 🤔 Customer A churned because she didn't get her favorite flavor 🤔 Customer B churned because she didn't get her preferred size That's why Loop Subscriptions says you need to use different techniques to lower churn. 👇 https://lnkd.in/gM5HkV_m

Over-segmenting is costing you money... and probably hurting your profitability. Let us explain. The common advice is to break customers into cohorts ahead of sales events like BFCM: ✔ Prospects ✔ Single-time buyers ✔ VIPs ✔ Lapsed customers And then send bespoke communication to each to maximise the chance of conversions. Sounds great in theory, but then you look into the reality of what this entails with an intense sending cadence. 5 individual emails to these segments each in a week become 20. That's 20 unique pieces of copywriting, design and strategic thinking allocated to each bucket. That may drive additional sales, but at what cost to your business? Most brands struggle to stick to a consistent sending cadence with an organised schedule so suddenly to expecting them to quadruple the output of creative needs serious consideration and questioning. While brands with large databases can certainly benefit from this approach (and need more strategic thinking due to deliverability risks), smaller brands can get by far more efficiently by staying broad most of the time. Yes, there are things you can do by utilising clean data, dynamic segments and robust templates (and even AI) to make this strategy more plausible to execute, but 99% of brands are nowhere near there yet so shouldn't overcomplicate things. Our advice for most brands sub 9-figures: ☑ Have broad engaged segments ☑ Have something valuable to say with each email ☑ Design each email to be conversion-focused And that will generate the overwhelming majority of the results. Until you've got these fundamentals down, anything "advanced" is likely to be a distraction. Original post inspiration: Adam Kitchen 🪖 #emailmarketing #ecommerce #klaviyo

Which of these challenges do you face? - Rising ad costs - Meta is unpredictable - Need a channel that we can control Drew Sanocki of PostPilot spoke to Brad Darooge, CEO of Baudville Brands has seen it all. That's why they rely on direct mail for 90% of their business. How do they do that? With data...watch the clip below to know more 👇 https://lnkd.in/gwfSMT5x