Oddit’s Post

A little Saturday morning product inspiration, with one of our favourite DTC brands – Poglia. Poglia makes perfectly imperfect, handcrafted knifes. No two products are the same, and we wouldn't have it any other way. Definitely worth a look 👀: https://poglia.co/shop

For anyone who missed our 'Anatomy of a Storefront' session yesterday, we've put it up on our YouTube for all your viewing glory. Skip the Michael Bay movie tonight, and watch us and @getplatter tear down some homepages! https://lnkd.in/gZwZY93g

🦸 Collections Page Super Power 🦸 Nothing helps push users to the next step faster than a simple, punchy piece of social proof. Love how @Carnivore_Snax does this on their collections page by filling a product slot with a little review goodness!

We're gonna be LIVE in 2 hours diving into homepages with @getplatter for the 2nd instalment of our 'Anatomy of a Storefront' series. Sign-up, order lunch, site back and enjoy: https://lnkd.in/g99ppKxf

We love a good, dialled in cart experience. Give em' the goods (literally), and nothing else. Let's dive into this little beauty: 1. Avoid negative copy. Rather than just saying 'shipping calculated at checkout', let the user know how much more than can spend to unlock free shipping. 2. Make it as easy as possible to switch from one-time to subscribe, but putting all the copy right on a bright, wide action. 3. Always create space between your quantity selector and the 'remove' action. The last thing you want is a user going to add a unit, and accidentally hitting remove! 4. Instead of forcing shipping protection (offer this at checkout instead), upsell some additional items that can push them over the free shipping threshold (and let them know!) 5. What does your cart page have that the slide-in cart doesn't? Likely nothing. Remove the cart action, and give the user one clear checkout action to take. Want Oddit to take a look at your cart? Submit for a free section design right here: https://lnkd.in/gBGgzMF2

Color is a powerful tool 🎨. There's two things you want to be sure pop off the screen when it comes to your product page: 1. Any savings associated with quantity and subscriptions 2. Your Add to Cart action This is a great example of the power of color from @momofuku

Don't forget to signup for the second edition of our 'Anatomy of a Storefront' series. We're gonna be diving into homepages – the foundation of your brand story and the jumping off point for everything important. Join us & @getplatter this Thursday! https://lnkd.in/g99ppKxf

Sometimes ✅'s and ❌'s are all you need in a comparison chart to drive the point home, but not always. Don't be afraid to elaborate on the details of what makes you great. Here's a great example from @getgraza

With more than 10,000 Oddit Reports on the books, we've been lucky enough to produce some awesome results. Thank you to all our loyal customers who took the time to submit a review for our new site!

The first fold of your collections page is the only piece that every user sees. Make every eyeball count – here's how: 1. Don't waste the entire first fold telling them where they are. Be efficient with the title space, and pull in some key traits if you can! 2. Tell them how many products are on the page so they know exactly what to expect before the scroll. 3. If you're going to have a toggle between single column and 2 column, default to 2. These 3 simple changes allows the user to see 4 products on page load, vs 0! Want us to Oddit your collection page? Try us Free right here: https://lnkd.in/gBGgzMF2