“Dan’s knowledge of strategic marketing tools and his ability to guide his clients into data-driven decisions is beyond impressive. He pushes his team to strive for excellence and takes a very collaborative approach to ensuring the company stays true to brand while taking calculated risks. Thanks for being such a great partner in our journey. ”
About
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What are the most important SEM trends and innovations to watch for in your media marketing strategy?
Online Reviews. If you don’t have a strategy in place to ensure a stellar reputation online, then you are missing the boat. Companies with fantastic reputations convert users at a higher rate and at a lower cost per conversion compared to others who don’t focus on generating new reviews.
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What are the best tools for managing B2B SEM campaigns?
I love the combination of Hubspot (HS) CRM and Google Ads for B2B. Hubspot provides unique identifiers to users before a conversion event occurs, then marries back that activity to the contact record upon conversion. Plus, the HS ability to easily segment audiences comes in handy when deploying RLSA. Other tools mentioned here could be SEMRush or Google Keyword Planner. My all time favorite tools for Text Ad development and keyword setup are Karooya’s Responsive Text Ad tool and AdsWrapper for updating keyword match types (hint: avoid Broad match for B2B).
Activity
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Look for Schneider Downs at Clippers day games this summer.
Look for Schneider Downs at Clippers day games this summer.
Liked by Dan Elbaz
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Illuminate USA is thrilled to announce we are sponsoring the 2024 Pataskala Fireworks! ☀️🎆 Join us for food, music, a car show and the…
Illuminate USA is thrilled to announce we are sponsoring the 2024 Pataskala Fireworks! ☀️🎆 Join us for food, music, a car show and the…
Liked by Dan Elbaz
Experience & Education
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9 people have recommended Dan
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Excited to share that Schneider Downs sponsored the Business Day Special Baseball Game at Huntington Park alongside our newest partners, the Columbus…
Excited to share that Schneider Downs sponsored the Business Day Special Baseball Game at Huntington Park alongside our newest partners, the Columbus…
Liked by Dan Elbaz
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What a great conference so far! #FCXC is on point and we've met so many wonderful people, and had terrific conversations about how franchise…
What a great conference so far! #FCXC is on point and we've met so many wonderful people, and had terrific conversations about how franchise…
Liked by Dan Elbaz
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🚀 Exciting Opportunity Alert! 🚀 Team Hunter is on the lookout for a talented Website Developer to join our dynamic squad. If you're passionate…
🚀 Exciting Opportunity Alert! 🚀 Team Hunter is on the lookout for a talented Website Developer to join our dynamic squad. If you're passionate…
Liked by Dan Elbaz
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Hunters are inclusive. We invite all of our team members and clients to bring their whole, authentic, unfiltered selves to the table because we…
Hunters are inclusive. We invite all of our team members and clients to bring their whole, authentic, unfiltered selves to the table because we…
Liked by Dan Elbaz
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Legacy, Family, and Networking … Yep I am in. Truly enjoyed being apart of Obie’s Breakfast Club today. Thank you Jerrid Williams for the invite…
Legacy, Family, and Networking … Yep I am in. Truly enjoyed being apart of Obie’s Breakfast Club today. Thank you Jerrid Williams for the invite…
Liked by Dan Elbaz
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What a crew! Day 2 of #AWHONN2024 is done but the fun still continues tomorrow. There’s still time to come see us at Booth #1003, the Bus (you won’t…
What a crew! Day 2 of #AWHONN2024 is done but the fun still continues tomorrow. There’s still time to come see us at Booth #1003, the Bus (you won’t…
Liked by Dan Elbaz
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My thanks to James Rores of Floriss Group and Ed Porter at Blue Chip CRO for inviting me to their Rethinking Revenue podcast. I enjoyed the…
My thanks to James Rores of Floriss Group and Ed Porter at Blue Chip CRO for inviting me to their Rethinking Revenue podcast. I enjoyed the…
Liked by Dan Elbaz
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It’s been an honor to partner with the Columbus Department of Public Service and the Division of Mobility and Parking Services. The "My Buddy…
It’s been an honor to partner with the Columbus Department of Public Service and the Division of Mobility and Parking Services. The "My Buddy…
Liked by Dan Elbaz
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Need consumer insights and behavior capture in a leading test market? Need higher ROI and more realistic user testing simulations? Conduct your user…
Need consumer insights and behavior capture in a leading test market? Need higher ROI and more realistic user testing simulations? Conduct your user…
Liked by Dan Elbaz
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Last day of school for these two. Thankful for the teachers and faculty who challenged our kids to get out of their comfort zone, supported a growth…
Last day of school for these two. Thankful for the teachers and faculty who challenged our kids to get out of their comfort zone, supported a growth…
Liked by Dan Elbaz
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I am thrilled to have spearheaded the planning and organization of Conscious Capitalism Columbus' recent event focused on GenAI! Thank you to…
I am thrilled to have spearheaded the planning and organization of Conscious Capitalism Columbus' recent event focused on GenAI! Thank you to…
Liked by Dan Elbaz
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After 49 years in the banking industry I have retired. Through the years I have met some really great people. I am not sure what the future holds…
After 49 years in the banking industry I have retired. Through the years I have met some really great people. I am not sure what the future holds…
Liked by Dan Elbaz
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3 big transit updates from Central Ohio Transit Authority (COTA): https://lnkd.in/gMNZBpSz
3 big transit updates from Central Ohio Transit Authority (COTA): https://lnkd.in/gMNZBpSz
Liked by Dan Elbaz
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A priviledge to bring this National Women's Soccer League (NWSL) Award to life for the iconic Nationwide brand and a talent like Lauren Holiday!
A priviledge to bring this National Women's Soccer League (NWSL) Award to life for the iconic Nationwide brand and a talent like Lauren Holiday!
Liked by Dan Elbaz
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