“Patty is a true expert when it comes to content creation, planning, and execution. Her insights and strategies can help drive your marketing efforts in an effective and scalable way. I recently had the opportunity to attend The Digital Summit Conference in Minneapolis, where Patty was a featured speaker. Her presentation was spot-on and made complex ideas simple and easy to understand. I was so impressed with Patty that I convinced our MarCom Director to have her present a workshop for our company. I can confidently say that Patty's contributions were instrumental in the success of our content planning process for the year 2023. Patty's conference presentation was not only informative and engaging, but also provided valuable insights and actionable takeaways that I was able to implement immediately. Her ability to weave together personal anecdotes and industry examples made the subject matter relatable and easy to understand. The workshop Patty facilitated for our company was even more impactful. She expertly guided our team through the content planning process, providing valuable strategies and tactics that helped us to focus and optimize our efforts. Patty's ability to lead and facilitate a productive discussion was impressive and her feedback and suggestions were very helpful. I highly recommend Patty as a speaker and facilitator for any event or workshop. Her knowledge, experience, and ability to connect with the audience made her a valuable asset to our team, and we look forward to working with her again in the future.”
About
Contributions
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What are the essential features of a good content marketing platform?
Your content calendar should not be built out with blinders on. It should be an integrated component of a unified omnichannel marketing calendar/plan that includes all initiatives, campaigns, channels, and tactics along with holidays, observances, and seasonal customer insights. In this way planning happens in context of and is centered on the holistic customer experience. For example, content can be planned to support initiatives and campaigns. Email and social media can be planned to promote content. And content can be sequenced to advance the customer journey. If you are looking to build cohesive and compelling omnichannel customer experiences that drive more revenue, you need to smash your silos and plan content in context.
Activity
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I was meeting with some first-time founders a few weeks ago at the end of a challenging day for them. It was a typical one-step backward day…
I was meeting with some first-time founders a few weeks ago at the end of a challenging day for them. It was a typical one-step backward day…
Liked by Patty Radford Henderson
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🎥 Bradley Randall and I have worked together in many different ways for the past 10 years and I'm proud to have him as a creative collaborator at…
🎥 Bradley Randall and I have worked together in many different ways for the past 10 years and I'm proud to have him as a creative collaborator at…
Liked by Patty Radford Henderson
Experience & Education
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Annum
View Patty’s full experience
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Volunteer Experience
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VP Board of Directors
FilmNorth
- 2 years
Arts and Culture
FilmNorth’s mission is to empower artists to tell their stories, launch and sustain successful careers, and advance The North as a leader in the national network of independent filmmakers. We achieve our mission by nurturing a vibrant, diverse community of film and media artists; providing education and resources at every stage of their careers; and celebrating their achievements.
FilmNorth has supported independent filmmakers and photographers since 1987 through:
·…FilmNorth’s mission is to empower artists to tell their stories, launch and sustain successful careers, and advance The North as a leader in the national network of independent filmmakers. We achieve our mission by nurturing a vibrant, diverse community of film and media artists; providing education and resources at every stage of their careers; and celebrating their achievements.
FilmNorth has supported independent filmmakers and photographers since 1987 through:
· Education & Professional Development
· Fellowships & Awards
· Fiscal Sponsorship & Support
· Equipment Rental & Edit Lab
· Youth Media Programs
· Exhibitions & Screenings
· Networking Events
Projects
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MIMA Content Strategy Workshops
- Present
See projectDuring these 3-hour “how to” workshops I have developed in partnership with MIMA, I share my data-driven approach to creating a customer centric content strategy. I cover the foundational marketing planning components needed to ensure your strategy is on brand and that will differentiate you from the competition and will resonate with your target audience.
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Website Redesign for Skyline Exhibits
- Present
A complete redesign of Skyline.com, a best in class website for trade show exhibitors. Lead by Union Park Marketing and in collaboration with the Skyline Global Marketing Department and Software For Good in Minneapolis.
Other creators -
Recommendations received
20 people have recommended Patty
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