Brandon Clay

Dive into the magic of #LinkBuilding with my Co-CEO at Intero Digital, Greg Walthour. In this overview, Greg reveals the golden rule of backlinks that will boost your #SEO and lead gen strategy in record time: https://lnkd.in/gdztJqDf

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Google Posts: An Overlooked Google Business Profile Listing Feature https://lnkd.in/ec7H9xXT #localseo #googlemaps #googleposts

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Upgrade your SEO strategy from EEAT to MEEEAT!

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Understand all the tradeoffs before you make a choice. ✅ I just had a conversation with a prospective client that has a single-page-application (SPA). SPAs can significantly improve the user experience, by providing faster load times - BUT - they can be disastrous from an SEO perspective. This is a prime example of a tradeoff that should be clearly understood prior to making a choice with such big implications. If you're grappling with choices about your marketing tech-stack and are looking for help understanding the consequences and tradeoffs from a digital marketing perspective, Augurian can help. I'm not saying that SEO or other digital considerations should always take precedent. I'm just saying that you need to always try to operate with a complete understanding of: 1️⃣ what you're trying to solve for 2️⃣ why you're trying to solve for it 3️⃣ the impact of any given choice on your overall goals Having a SPA website that is super sleek and fast, that nobody can find, isn't an ideal outcome. So, make sure you understand the tradeoffs before proceeding to a decision. If you want our input, request a free diagnostic: https://lnkd.in/gZxtsT8J #SinglePageApplications #SPAs #Tradeoffs #SEO

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Look at that screenshot! I estimate 184,699 are trash based on client horror stories. And Google is only making it worse. 🤦‍♂️ I think it's time for an SEO villain to call out the BS! 🧐 Most companies get duped into trusting "Big Brands," but it's the huge agencies that outsource the cheapest talent and commit the worse atrocities for their clients. Everyone *thinks* they know SEO. 🙄 Bring the proof or take a hike. Should there be a 3rd party SEO audit service to review a companies' current agency's work?

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Quality backlinks matter. A recent comment from Google, which was quickly redacted, shows how nuanced backlinks are. Read the comments in this post to learn why.

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It turns out, users want answers not links. Here is an enlightening breakdown from ✌️Olaf Kopp ☀️ of how product SEO is changing (as we speak). #Digitalmarketing #SEO #ecommerce Search Engine Land

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A Dallas-Fort Worth wellness center wanted our help boosting online presence and leads. We suggested a Google Ads campaign in January 2021, focusing on keyword research and strategic ad content. Before we launched their Google Ads campaign, our client received ~38 calls and 26 form fills per month. After campaign, they saw an increase of ~126 calls and 38 form submissions per month, a surge of over 156%. The return on ad spend (ROAS) exceeded 246%, showing the campaign's effectiveness in driving valuable leads. Our client satisfaction and growth across performance metrics are evident. Read the details of this success story here: https://lnkd.in/gyP_fCFK. #SuccessStories #Testimonials

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Has your SEO tanked after a relaunch? Here's 4 good tips from Search Engine Land to remember to mitigate issues with Google in the process. I always harp about 301 redirects. But, they are important. https://lnkd.in/e-CyYQ3y

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Not just mobile responsive but make sure your website is conversion focused. Here are a few factors to consider based on mobile users recent engagement statistics: 1. Make CTA buttons easily clickable (with thumbs) 2. Optimize your website’s mobile speed 3. Optimize images & videos 4. Use Responsive Design 5. Simplify Navigation 6. Break your forms into multiple steps & ensure they are mobile friendly 7. Use Mobile-Friendly Fonts 8. Minimize the Use of Pop-Ups 9. Implement Mobile-Specific CTAs 10. Optimize for Voice Search & focus on mobile SEO 11. Personalize Your Content to Your Mobile Users 12. Use Clear and Compelling Headlines 13. Ask for feedback from mobile users Hope this helps!

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Google was caught, again, lying to everyone about SEO signals. I'm sure you saw the headline by now. However experienced SEOs weren't tricked. Our tests have always been the truth tellers. Hopefully your SEOs weren't surprised either. If they were, you may need an upgrade. This stuff is very hard. I preach about entities, CRO, usability, all this stuff for a reason. I preach about building SEO campaigns around all this. If you hire amateurs, who are not truly up to speed, you pay more in the long run. I've been watching the market slip into cheaper and cheaper economy SEO services. This is a key reason why that should have never happened. If you think these thoughts have value for others, please repost. Maybe we can turn this industry around and save businesses a ton of future heartache.

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Quickest way to give your paid media a performance boost: Give your landing pages a good Conversion Rate Optimization (CRO) analysis and pair that with a corresponding Quality Score effort in your paid search channels. Instant ROI.

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