Drew English

💫 How does Sephora use Influencers? 💫 🤍When it comes to influencer marketing, Sephora is definitely leading the pack in the beauty industry. 🤍Sephora’s approach includes leveraging nano and mega influencers, bringing product experiences directly to influencers, amplifying through other channels like radio, and supporting influencer-founded brands that resonate with their audiences during major launches like new summer product ranges. We have gathered some cool examples for our Blog! Read more and get inspired about summer campaigns💫

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💥 Campaign Highlight: Black Girl Digital x Subaru Crosstrek Launch BGD Responsibility: Campaign strategy, Creative strategy, Influencer Procurement, Campaign Management, Pricing & Packaging, Influencer Brand Lift Study, and Wrap Report Vertical: Auto 🤔 Why Black Girl Digital? Effective campaign strategy, authentic integrative creative approach, fair pricing and packaging, and campaign insights leading to incremental spend. We execute & deliver! 😎 1x REEL Post Organic Insights (reflects this one post, not the full campaign)  Views: 137,000+ Reach: 129,000+ Initial Plays: 122,000+ Replays: 15,000+ Watch time: 300hrs 44mins 44 sec Like: 2,923 Comments: 74 Shares: 59 Saves: 114 😱 Total Campaign results:  Booked Impressions - 300k | Delivered Impressions - 1.4M  Average Engagement Rate: 4.3% 💟 Purpose and performance with Black Girl Digital! Book a discovery call https://lnkd.in/eF_knByJ Request a case study at info@blackgirldigital.com  See full post https://bit.ly/get_moefit 

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We're excited to be cited in EMARKETER! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #LGBTQ+ consumer insights via the link in the comments section: https://lnkd.in/e7XqtrZg #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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🚀 Dive into our eBook of success stories as we uncover how industry giants like Crocs, Four Seasons, Cetaphil, and more have revolutionized their marketing game with UGC and influencer strategies on platforms like TikTok and Instagram. Stop wondering how and start dominating the social media landscape. Grab your free copy now and level up your marketing game! 👉 https://bit.ly/45B83tL #UGC #ugcmarketing #creatormarketing #creatorcontent #influencermarketing #tiktok #tiktokmarketing #wearesocialnative

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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Axios Communicator reports that brands are grappling with AI’s influence. As consumers’ and professionals’ search habits evolve to rely on LLMs, like ChatGPT or Google’s Gemini, to get information, the answers delivered by AI systems become an essential part of the public conversation. This week’s advancements by OpenAI and Google show the rapid pace of innovation and the growing role of AI in brand and personal reputation. Staying on the pulse of these new technologies is critical to success in today’s media environment. As a company, our Generative AI Framework guides the practical and ethical use of AI tools. It encourages our team members to sharpen their AI skills while considering security and privacy best practices. Check out our Generative AI Framework in the comments! 🤖💼 https://lnkd.in/gezHY3dq

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Despite the TikTok ban in the US, TikTok Shop is making headlines with its brand-new "Preowned Luxury" category. TikTok Shop has partnered with five major preowned luxury fashion brands to introduce the new category: Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardley Ever Worn It, and Break Archive. The launch is expected to enhance the TikTok experience by offering users a sustainable and accessible way to embrace luxury fashion. Read the full story here: https://lnkd.in/eSzE-tfN 📰🔍To stay ahead of the game, sign up to our 'Marketplace News in 60 Seconds' and keep up to date with the latest e-commerce news and updates, plus a fun article of the week! Follow the link to sign up today and get our weekly newsletter delivered straight to your inbox: https://lnkd.in/edFDPn4S #marketplace #omnichannel #ecommerce #insights #news #ecommercetrends #globalmarketplace #businessgrowth #businessexpansion #tiktok

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Our CEO Karan Dang talks to Creativepool in this insightful interview and shares his creative journey, inspirations, and his vision for helping brands forge unbreakable bonds with Gen Z and Gen Alpha through DANG. Some key highlights: • How his background as a Creative Director and cultural immersion fuel creative insights. • The importance of creatives mastering business acumen to unlock autonomy • Advice for aspiring creatives to believe in their unique voices • Industry trends like the rise of independent agencies and contractors Check out the full interview to learn more about Karan's perspectives on creativity, leadership, and driving impactful work. We're excited to be at the forefront of shaping how brands connect with the next generation under his leadership. #CEOInterview #BrandInnovation #CreativeLeadership #GenZ #GenAlpha #CreativeCulture #CareerAdvice #CreativeMindset #EntrepreneurMindset #FutureOfCreativity #CreativeAutonomy #BrandStrategy #InspiringCreatives #CreativeConsultancy #DisruptiveThinking #IndustryTrends #CreativeTrends #IndependentAgencies #ContractorWorkforce #CareerTransformation #CreativeEntrepreneur #BreakingBarriers #LeadershipAdvice #TeamDiversity #InnovativeIdeas #CreativeProcess #CreativeBlockBusters #NextGenBranding #CultureImmersion #GoingViral #LinkedInMarketing

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Considering a career as a journalist? Our free Ultimate #MediaCareer Guide made with New York University and Yellowbrick is here to help make sense of the role of a modern journalist: https://ylearn.co/vkaayoai #journalism #mediapro #NYUxRollingStone

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Today's #marketing and #advertising headlines: 💊 Pharma advertisers are starting to tap the creator economy. 🤝 TikTok is expanding its advertiser partner program. 🧀 The chic La Dolce Velveeta campaign now includes queso. 💭 How effective are PSA campaigns at preventing domestic violence? ✈️ Report: Here’s how Gen Z travels. ▶️ Google unveiled new ways to reach streaming audiences. Take a closer look in today's issue of The Daily Carnage: https://lnkd.in/ghbfpabb

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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The Upside of More LGBTQ+ Marketing: These efforts positively impact brand perception (97%) and increase brand loyalty (83%), according to the Association of National Advertisers. Another 82% think more positively of a company that actively markets to LGBTQ+ consumers (up from 66% three years ago).

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