Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now http://nlsn.co/60429IJhY !
Nielsen
Software Development
New York, NY 1,123,057 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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The Olympics are almost here! 🏅 Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! Check out Nielsen’s latest article here: https://bit.ly/3WlmEFl
Top brands are like Olympic athletes
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Let the games begin! 🏅 As we gear up for the 2024 Paris Olympics we interviewed some industry leaders about what they're most excited to see. Want more fan insights? Check out our 2024 Olympics Fan Insights Hub: https://bit.ly/3LCzOsp
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🔍 Luxottica needed a way to measure the success of their total campaign footprint, heavily focused on OOH advertising. Nielsen’s Brand Impact did just that. By measuring the effectiveness of their campaigns, including OOH, Nielsen revealed what resonated most with clients across cities and how to best allocate ads to maximize performance. Advertisers, learn how our solutions can do the same for you. Read the full case study now! 📈🕶️ https://bit.ly/3zYZAEY
Analyzing Out of Home Impact
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👀 Get a comprehensive view of your sponsorship's media value with Nielsen Sports' holistic data approach! From TV to digital, we calibrate the maximum value across platforms, ensuring you optimize every opportunity. Learn more! http://nlsn.co/6042jpl9K
Media Valuation - Nielsen Sports
https://nielsensports.com
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Women’s sports are on the rise like never before! The 2024 Women’s NCAA tournament averaged nearly 19 million viewers! 📊 This is your chance to engage with a rapidly growing audience. Nielsen’s latest insights reveal how to harness this momentum. Discover more: https://bit.ly/3LiGpIC
What’s next for women’s sports: Fueling growth by proving value
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The Media Distributor Gauge is BACK 🔥! Netflix leapfrogs to the fourth spot with an 11.8% gain in viewership driven by summer hits like Bridgerton and Your Honor, while Disney retained the largest share of TV viewing among all distributors. Get the story behind the numbers. http://nlsn.co/6049c6Ut1
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Advertisers, are you looking for fan insights leading up to the 2024 Paris Olympics 🏅? Explore Nielsen’s insights hub now http://nlsn.co/60429fHk8 #Paris2024
Paris 2024 Olympic Games Insights Hub
nielsen.com
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Reach more voters effectively! Nielsen's case study shows how adding local streaming to your schedule can increase reach by 12% vs linear TV alone. 📺 Get detailed insights to improve your political campaigns. Read the full study here: https://bit.ly/3Lqt0yc 📈
Adding incremental reach with Local Streaming
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Unlock the future of TV! 📺 Dive into insights from Alison Gensheimer, Nielsen’s Head of Marketing, as she explores the convergence of linear and streaming TV. Understand what “watching TV” means today and optimise your media plans for maximum ROI. Read the full article now: https://bit.ly/46c1kXj
What’s TV these days?
nielsen.com