Don Lunetta

🔥 Ready to skyrocket your brand from zero to nine figures in just five years? 🚀 Join me at GROW NY for an exclusive session where I'll spill the beans on the exact strategies that took BlendJet® from bootstrapped startup to omnichannel sensation! As VP of Marketing and employee #1, I've got insider insights and actionable steps to share that will supercharge your growth game. #GROWNY #MarketingMastery #BrandGrowth

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After an energizing business week, on this late weekend evening, I pause to create, reflect, relax and rejuvinate in heartfelt musical aspiration and preparation to best achieve and exceed our busy business week ahead. Wishing all a wonderful, Heartbeat, heartfelt weekend and tremendous week ahead. Peter Weedfald Mike Johnson MUSIC IN BUSINESS Business of Music (Blog) Creativity Skills Creative Strategy Creative Problem Solving Sales & Marketing Leadership Development Team Leadership

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💡Breaking Down Silos: The Future of Retail Media Networks In this session, brand leaders, moderated by Simon Miles, Founder & CEO of Lighthouse Advisory, discussed their evaluation of retail media networks and the collaboration needed for a successful partnership between retailers and brands, as well as their outlook for the future. 💬 Tony Navin, Global eCommerce Director at Kraft Heinz, highlighted that while retail media has long existed offline, the advent of digital and eCommerce has created silos that need to be integrated. Another challenge he mentioned is the ownership of retail media given these silos. Tony shared examples of successful campaigns, such as GodFather-themed sauces and vodka pasta sauce flavors. Tony emphasized that the focus should be on obtaining the right data rather than an abundance of data, though he acknowledged the inconsistency of data as a challenge. He also pointed out that 70% of brands have limited communication with retailers, underscoring the necessity of this partnership. Regarding the future, Tony noted that there isn't a single answer due to varying market maturity levels. However, he stressed the importance of partnering with grocers and highlighted the potential for tech companies to simplify operations in this field. 💬 Celso Borges Shimabukuro, VP, Head of eCommerce Europe at PepsiCo, agreed that silos are challenging, particularly with the ownership falling heavily on sales and marketing. He discussed the importance of a full-funnel view and shared a case study from Turkey with Migros, where retail media played a significant role in promoting products online, especially around football activations. Celso stated that full-funnel campaigns are 65% more effective than bottom-funnel campaigns and 300% more effective than upper-funnel campaigns. He predicted that retailers will eventually subsidize products to support retail media due to the significant incremental revenue it generates. 💬 Charlotte Myles, Ecommerce Director for Europe at BIC, also acknowledged the challenge of silos and stressed the need for a central team with the necessary expertise, which is currently lacking. She emphasized prioritizing the questions that need to be answered by the data to avoid overwhelming noise. Charlotte mentioned that their campaigns often revolve around back-to-school seasons. She noted that as the distinction between e-commerce and physical stores blurs into "commerce," the same integration will happen with media strategies, with retail media networks becoming a part of a broader media strategy. For the future, Charlotte advised close communication between sales and marketing and tracking expenditures. #shoptalkeurope #shoptalk #shoptalkoffbounds #retailmedia #pepsico #kraftheinz #bic

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Struggling to boost your EV lead volume? 🚘⚡ Learn how leading automotive brands achieved a remarkable 210% year-on-year increase in EV leads with Driftrock Premium Publishers! By leveraging a network of trusted, high-quality publishers, these brands not only reached engaged audiences but also delivered precision-targeted content, resulting in higher lead volumes and better quality leads. Learn more: https://lnkd.in/dFJZGZ3J #automotive #automotivemarketing #automotiveleadgeneration

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In today’s economy, how are CMOs reinventing themselves to ensure business and client success? Our very own CMO Jackie Cutrone spoke with EssenceMediacom's Global President, Kristin Gower, and Xerox's Chief Growth & Disruption Officer, Deena LaMarque Piquion to discuss the evolving role of B2B CMOs. Some of the transformations include: 🖥️Strategic Reinvention: Deena discusses Xerox’s shift towards a unified, service-led strategy for the hybrid work environment 🤖AI in B2B Marketing: Marketers are now leveraging AI for advanced personalization and segmentation 🧑‍💻Cross-Functional Collaboration: It’s important to break down silos within the company and include key IT and data leaders in marketing meetings to build trust and unify efforts Discover the full evolution here: https://hubs.li/Q02xZnY10

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What does the future hold for retail media networks (RMNs)? Join Peter V.S. Bond as he explores the rise of RMNs, the challenges advertisers face, and strategic investment opportunities for both emerging and enterprise brands ⤵️ #RetailMediaNetworks #Advertisers #RetailStrategy

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😲 Are you missing out on 80% more ecommerce sales? Most brands are making one huge mistake with their marketing... Not segmenting their audience properly! In this data-packed post, ecommerce experts from ATTN Agency, Hawke Media, and Perrill share their secrets for intelligent segmentation strategies that actually work: 👤 How to build a unified customer view with first-party data for hyper-relevant targeting 📩 The high-impact segments to focus on (and the ones to remove from your emails!) ✅ Testing tips to customize offers, messaging, and cadence per micro-segment 🤖 Connecting your full martech stack for a seamless, personalized experience And more tactical advice to truly personalize your marketing, skyrocket conversions, and foster customer loyalty. Don't keep leaving money on the table - learn the ecommerce segmentation secrets here --> https://lnkd.in/euJNd3vA

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🌟 Keep It Personalized for Unforgettable Shopping Experiences! 🌟 Did you know? According to recent studies: 🤝 71% of shoppers feel frustrated with impersonal experiences. 💡 49% of shoppers make impulse buys after personalized recommendations. 🔄 44% of customers become repeat buyers after personalized interactions. 💰 34% of consumers expect personalized discounts within 24 hours. With retail sales projected to soar to $5.68 trillion by 2021, prioritizing personalization is key to unlocking success! 🛍️✨ #PersonalizedShopping #CustomerExperience #SpecializedRetailServices #StoreDesign

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Unleashing Taboola Creative Shop's Power: Witness 🌿 Enpal's 17% Drop in CPA! 💰 Explore Enpal's journey with Taboola, forging connections and cutting down acquisition costs. 📈 📖 See the full scoop in our #CaseStudy: https://ow.ly/yjr450RAGqB #GreenTech #DigitalMarketing #LeadGeneration #CleanEnergy #OnlineAdvertising 🌱

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ICYMI. Here are last week's most popular posts on my feed. 1️⃣ 🚀 Temu Outpaces eBay in Attracting Repeat U.S. Customers 🚀 https://buff.ly/4cirPwg 2️⃣ The CHIPS and Science Act, which became law in 2022, is leading to a resurgence in chip manufacturing in the US. https://buff.ly/3RxmkSk 3️⃣ Interesting piece claiming economic engagement and not just data is the key to success. https://buff.ly/3Rxmr0c 4️⃣ Walmart Embraces the Metaverse to Captivate Gen Z Shoppers. https://buff.ly/3RxmxVC 5️⃣ Temu and Shein's Insatiable Appetite for Air Freight Disrupts Global Trade. https://buff.ly/4c5si54 Honorable mention TikTok breaks the internet with a 1 million dollar live stream event. https://buff.ly/3RxlOUo

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DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. Read the Latest full News - https://lnkd.in/dy8UqgwZ #martech #martechedge #software #digitalexperience #data #analytics #insights #report #businessgrowth #innovation #transformation #technology

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The future of sustainable POS is now.

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🌐 Unlocking Global Markets: China's international consumer electronics brands are making waves! Transitioning from "value for money" to "brand, quality, and technology," they're elevating their global presence. With over 22% of global sales, China is a powerhouse in consumer electronics and home appliances. Ride the tide of innovation with Chinese tech, setting new standards worldwide. 🚀 #GlobalInnovation #ChineseTechDominance

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Interesting stat: Amscreen’s digital screens monitor over 250 sensors used to gather powerful insights in real-time. They continue to innovate with new and exciting ideas. https://bit.ly/3qaCoP9 #DOOH #OOH #sustainability #digitalsignage #outdooradvertising

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