Christophe Morin, Ph.D.

The Plasticity Code is a brain-based healing guide to eliminate Stress, Anxiety, Depression, Addictions, and Trauma in your life. I refer to these five conditions using the acronym SADAT. Think of this book as your physical, mental, and spiritual wellness coach to navigate the complexity of healing any or all SADAT conditions. My goal is simple: to help you find the home of your soul again, a place of internal peace where you can enjoy your life with purpose and bliss every day. With… Show more

The Plasticity Code is a brain-based healing guide to eliminate Stress, Anxiety, Depression, Addictions, and Trauma in your life. I refer to these five conditions using the acronym SADAT. Think of this book as your physical, mental, and spiritual wellness coach to navigate the complexity of healing any or all SADAT conditions. My goal is simple: to help you find the home of your soul again, a place of internal peace where you can enjoy your life with purpose and bliss every day. With scientific rigor and considering the extensive teachings I have received during my healing and spiritual journey over the last 15 years, I integrated the latest scientific findings on the effect of psychedelic-assisted therapy (PAT) to treat SADAT but also considered the power of well-established wellness practices as well as shamanic rituals used by indigenous communities for millennia, yet largely ignored by western societies today. Show less

This s the Turkish version of the Serenity Code.

The purpose of The Serenity Code is to present, for the first time, a revolutionary formula and scientific framework to help a growing population suffering from excessive stress and anxiety find serenity again. The book does not to discredit the value or need for pharmacological or traditional therapeutic options to reduce the toxic effect of stress, anxiety, and depression on your health. However, recent evidence from brain research shows that the rewiring of essential neuropathways can offer… Show more

The purpose of The Serenity Code is to present, for the first time, a revolutionary formula and scientific framework to help a growing population suffering from excessive stress and anxiety find serenity again. The book does not to discredit the value or need for pharmacological or traditional therapeutic options to reduce the toxic effect of stress, anxiety, and depression on your health. However, recent evidence from brain research shows that the rewiring of essential neuropathways can offer viable alternatives or complement old approaches. The plasticity of the brain is not a new subject, but how we can rewire our brain to heal ourselves using practices that take minutes per day is groundbreaking Show less

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will… Show more

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled "The Persuasion Code" and co-authored by Patrick Renvoise. Show less

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your… Show more

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

• Written by the founders of SalesBrain who pioneered the field of neuromarketing

• SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO

• Includes guidance for creating your own neuromarketing plan

• Advance your business or career by creating persuasive messages based on the working principle of the brain. Show less

Millions of dollars are spent each year to influence the behavioral health of adolescents and young adults via emotional public service announcements (PSAs). While the quantity of public health messages targeting these groups has increased, scholars and researchers are continuously questioning their effectiveness. Surprisingly, limited research has been conducted on the neurophysiological effect of PSAs and especially how brain-based persuasion models can explain the success or demise of many… Show more

Millions of dollars are spent each year to influence the behavioral health of adolescents and young adults via emotional public service announcements (PSAs). While the quantity of public health messages targeting these groups has increased, scholars and researchers are continuously questioning their effectiveness. Surprisingly, limited research has been conducted on the neurophysiological effect of PSAs and especially how brain-based persuasion models can explain the success or demise of many advertisements. Findings from this research show that adolescents use distinct brain circuits when processing emotional PSAs compared to young adults. It also suggests that persuasive messages do not work the same on the brains of adolescents and young adults. Specifically, the findings reveal that three conditions may impact the ultimate success of a PSA campaign on adolescents. It further reveals that neurodevelopmental differences between adolescents and young adults’ brains may explain why PSAs with different formats and tones produce different neurophysiological responses between both groups. Undoubtedly, this research should help numerous organizations design better PSA campaigns to successfully warn and educate adolescents on many critical public health issues. Finally, the brain-based persuasion model proposed in this paper should provide better scientific evidence that strong visual warnings do work on adolescents, a fact that has been difficult to establish and sadly allowed tobacco companies to continuously block legislation mandating picture warnings on cigarette packaging. Show less

Public Service Announcement (PSA) researchers have mostly relied on subjects' ability to self-report their feelings to assess a campaign's success, a severe limitation considering how emotional messages are known to produce large subconscious effects. We tested PSAs that varied by tone (i.e., positive or negative) and by processing levels (i.e., conscious, preconscious, and subliminal) using a mix of traditional and advanced research protocols. Because recent neuroscientific discoveries suggest… Show more

Public Service Announcement (PSA) researchers have mostly relied on subjects' ability to self-report their feelings to assess a campaign's success, a severe limitation considering how emotional messages are known to produce large subconscious effects. We tested PSAs that varied by tone (i.e., positive or negative) and by processing levels (i.e., conscious, preconscious, and subliminal) using a mix of traditional and advanced research protocols. Because recent neuroscientific discoveries suggest that adolescents use distinct brain circuits when processing subconscious affective responses, it was predicted that the persuasive effect of emotional messages would vary between age groups. The findings from this research support most of our predictions and demonstrate that a neurophysiological model of persuasion (NMP) based on a mix of self-reported and neurophysiological methods can predict the effects of public health messages targeting adolescents and young adults. Most notably, we showed that negative messages produce more effect than positive messages regardless of age, while subconscious processing produces more emotional and behavioral impact on adolescents than young adults. The author hopes that a better understanding of how persuasion works on the brains of adolescents will help government agencies and non-profit organizations design better public health campaigns. More importantly, this research may also support media regulators to propose new policies limiting the creation and delivery of emotional ads targeting minors. Show less

This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAs participants who received oxytocin, compared to those given a placebo, donated to 57% more causes, donated 56% more money, and reported 17% greater concern for those in the ads. In Experiment 2, we measured adrenocorticotropin hormone (ACTH) and oxytocin levels in blood before and after participants… Show more

This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAs participants who received oxytocin, compared to those given a placebo, donated to 57% more causes, donated 56% more money, and reported 17% greater concern for those in the ads. In Experiment 2, we measured adrenocorticotropin hormone (ACTH) and oxytocin levels in blood before and after participants watched a PSA. As predicted by the model, donations occurred when participants had increases in both ACTH and oxytocin. Our results indicate that PSAs with social content that cause OT release will be more effective than those that do not. Our results also explain why some individuals do not respond to PSAs. Show less

Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over 400 billion dollars is invested in advertising campaigns. Yet, conventional methods for testing and predicting the effectiveness of those investments have generally failed because they depend on consumers’ willingness and competency to… Show more

Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over 400 billion dollars is invested in advertising campaigns. Yet, conventional methods for testing and predicting the effectiveness of those investments have generally failed because they depend on consumers’ willingness and competency to describe how they feel when they are exposed to an advertisement. Neuromarketing offers cutting edge methods for directly probing minds without requiring demanding cognitive or conscious participation. This paper discusses the promise of the burgeoning field of neuromarketing and suggests it has the potential to significantly improve the effectiveness of both commercial and cause-related advertising messages around the world. Show less

This is the first book presenting a persuasion model based on new findings on the brain. Currently published in 11 languages, it has received raved reviews world-wide.