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Psychologist & Healthcare Executive

A new digital health product for postpartum depression was designed with prescribers in mind. So-called “prescription digital therapeutics” are available by prescription only.  No medication comes with the product—its therapeutics are CBT and other therapy techniques. While the prescription ensures professional supervision, self-help tools arguably don’t need such close management. Entrepreneurs saw a market for prescribers, undoubtedly impressed by the success of “over-the-counter” digital products for behavioral health.  The FDA sustains this niche market by reviewing its clinical studies and supporting a prescriber’s control over use. This prescription barrier constrains both marketing and use of the product—consumers have no direct access. Who should use these products? They are recommended for mild to moderate conditions. We know less severe problems often respond to therapy and derivative products like digital tools. So, why is product access restricted via prescriber controls? One might conclude prescribers control access for their own gain. Products designed with consumers in mind function differently. They prioritize broad access with unguided use and make clinical assessments available for urgent needs. Some consumers need prescribers, but not for managing the use of digital tools. Read this and related articles on my blog: https://lnkd.in/gNdeRHPs

Digital Products Designed with Prescribers in Mind

Digital Products Designed with Prescribers in Mind

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