Flywheel’s Post

What do Instacart’s latest partnerships mean for advertisers? Peter V.S. Bond dives into the recently announced partnerships with NBCUniversal and Uber Eats, exploring how these alliances might help Instacart achieve its ultimate goal: offering full-funnel ad units for brand advertisers. What are your thoughts on Instacart's latest moves? Let us know in the comments ⤵️ #Instacart #NBCUniversal #UberEats #Advertising #FullFunnel

Is Instacart "too much" of an ad network? While advertising as a percentage of Instacart’s overall revenue decreased from 31% in 2021 to 29% in 2022, it still represents a significant proportion, especially for such a new endeavor. This raises an important question. Is it healthy for a marketplace like Instacart to derive such a large percentage of its total revenue from advertising, or does it indicate a lack of growth potential in the marketplace’s core business? Link to full article in comments.

✨ Exciting news for advertisers! Instacart's IPO filing reveals impressive ad revenue growth, reaching $406 million in H1 2023, a 24% YoY increase. With plans for new advertising offerings and expansion to more retailers, Instacart Ads is set to capture more ad spend and drive higher ROI. #Instacart #advertising 💬 Instacart, the grocery delivery and advertising platform, recently filed for its IPO. Key takeaways for advertisers include a significant increase in ad revenue, plans to introduce new display advertising offerings, and efforts to expand its ad tech to more retailers. The company aims to capture more ad spend, grow sales for emerging brands and non-food categories, and provide high ROI for advertisers.

Advertising is a logical and profitable biz line when your metrics require eyeballs.

🚀 Driving Growth: Exploring Uber, Lyft, and Instacart's New Thriving Ad Businesses 🛒 👀 With a keen eye for market trends and a knack for uncovering growth opportunities, We are dedicated to understanding how these innovative platforms are leveraging their vast user bases and data insights to build lucrative advertising ecosystems. 💹 Let's connect and explore how these companies are reshaping the advertising landscape, driving revenue, and shaping the future of digital advertising / marketing. #advertising #retailmedia #attribution #measurement #rideshare #dooh #oohadvertising #shoppingcart #contenttocommerce Business Insider

Omnicom, the advertising holding company, has announced its acquisition of Flywheel Digital for a net cash purchase price of approximately $835 million. This acquisition marks Omnicom's largest ever and is expected to bolster its presence in the e-commerce and retail media services sector. Flywheel, a part of Ascential, specializes in assisting brands in selling on digital marketplaces such as Amazon, Walmart, and Alibaba.com. By integrating Flywheel's capabilities, Omnicom aims to offer more attractive digital commerce and retail media solutions to its clients. The acquisition is set to be completed in the first quarter of 2024, with over 2,000 Flywheel employees joining Omnicom as part of the deal. Article courtesy via The Wall Street Journal. #ecommerce #businessacquisition #businessgrowth #amazon #walmart #wallstreetjournal

Ever wondered about an easier way to grow your agency? The easiest way is to understand what you do. And how to make it better. 🦖 Tudor D., founder of TANDA Digital, shares his model for building and growing agencies, called the NPOT method. Using this methodology, he’s been able help over a 1,000 agencies grow. Listen to the full episode: https://lnkd.in/eWW5iTDd   #profitymedia #advertising #ecommerce #amazon #amazonads

Ever wonder why some companies pivot their focus and absolutely crush it in new markets? Tune in to our latest episode featuring Mati Ram, the savvy CEO of AdScale, who spills the beans on his journey from Dynasect to launching the leading e-commerce platform AdScale. With tons of expertise in advertising, Mati shares why they decided to make the jump from the broader advertising world to zeroing in on e-commerce, calling it "the most interesting niche in that space." 💥 This episode is jam-packed with insights on smart advertising and why e-commerce is the frontier you might want to consider! Don't miss out on this treasure trove of e-commerce advertising wisdom! Links in the comments! 💡 #20MinuteLeaders #PodcastEpisode #Ecommerce #Advertising #SmartAdvertising #MatiRam #Adscale #BusinessInsights #MarketingStrategies

Instacart is an advertising agency w/ a side hustle in logistics. And it's 1st major venture-backed tech co. to IPO since 2021. Worth noting: Instacart has pivoted from Silicon Valley to Madison Avenue. 30% of its business is advertising.  🥕 It’s on pace for $1B in ad sales this year.  🥕 In its IPO paperwork, Instacart mentioned “Delivery” 171x & “Advertising” 249x.  🥕 Instacart’s ads biz has helped drive $240M in profits so far this year. In business, what’s old is new again…again. Tech disruptors—Uber, Amazon, even Netflix—are turning to the oldest business model of all: ads. Which brand will enter the ad business next? Jack Crivici-Kramer and Nick Martell whip up the takeaway in today's episode. (We're together IRL for this one 😎 😎) #advertising #businessnews #businessinsights #instacart #instacartipo #digitalads #grocerydelivery #app

The Mars Agency's Ecommerce team returned from #unBoxed with key takeaways of Amazon's product announcements along with 7 recommendations for finding success across their commerce ecosystem. Get it all in their recap here: #ecommerce #amazon #CMO #marketing