Walk West

Happy 4th of July! We hope your Independence Day celebrations go off with a bang 🎆

In anticipation of the 2024 Summer Olympics, we hosted our own Walk West Office Olympics! Four teams competed for glory in an assortment of games and contests that tested our skills, speed, and flip-cup prowess. One team took home the gold. Congrats, team Brazil! Walk West wouldn’t be the agency it is without our people. We’re so glad we got to spend an afternoon connecting and having fun together.

Writing and designing good emails boils down to two things: Knowing your audience and what they care about. Partnering with a client who values creativity. We’re lucky we get to work with Roses Discount Stores to create punny, engaging, and effective product emails that engage their customers and get them to click. Sign up for their emails here: https://bit.ly/4copRdF

Project management is an art form that requires a very unique skill set. You have to be organized, possess fantastic communication skills, and know how to keep a team on track. Walk West is lucky to have Annie Snarski as our Senior Project Manager. She gets stuff done, and her top 5 favorite time management hacks sure do help! Learn more about Annie: https://bit.ly/4c8mwQi

We think Abha Bowers is pretty great, and so does the Triangle Business Journal! Our Chief Growth Officer was recently recognized at the Triangle Business Journal’s 40 Under 40 Awards Ceremony last week. If you’ve worked with Abha, you know this recognition is well deserved — as was the evening afterward to celebrate. Congrats, Abha!

While only some of us at Walk West are fathers, all of us are marketers, and we're bringing the marketing #DadJokes for Father's Day. We also want to recognize and hold space for anyone having a difficult time today.

Our designers put a lot of thoughtful details into the work they create. Check out some of the elements from the poster design for the Walk West office made by our very own Kale Simmons. She incorporated some of the elements that make Walk West the company that it is: the things that our people are passionate about. We’re a food-loving, creative-obsessed, movie-watching, word-crazed group of humans who are passionate about creating solutions for our clients.

Account Supervisor Susie Clark just graduated from the Raleigh Chamber’s Emerging Leaders Program! Over the course of several months, Susie heard from a wide variety of different Triangle business leaders who shared insights into their career journeys and the key lessons they learned in their leadership roles. She honed her networking skills, expanded her local network, and learned new ways to get involved with the community. Congratulations on this milestone, Susie!

New branding, who this?! As a brand evolves over time, its appearance should evolve with it — and branding for marketing agencies is no exception. We know how to carefully update a brand’s image while upholding its traditions and values, and we’re proud to unveil part of Walk West’s new brand evolution. Utilizing a deep dive into color theory, these new colors were intentionally selected to reflect Walk West's core values of integrity, accountability, curiosity, and respect, and are built out to evoke our brand's personality, aesthetics, and deep connection to our home state of North Carolina. What do you think of our updated look?

We’re dropping our latest newsletter soon, have you signed up? Not only will you unlock marketing insights and company updates, you’ll get a peek under the hood of how we craft campaigns and projects for our award-winning clients. Sign up today: https://bit.ly/3S9tPjw