Danny Rosin

Interesting idea posed by this article - CDP success depends as much on the IT team as it does on the Marketing team. Our experience at Ascension helping clients build and implement CDPs would support this argument. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lxxC

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5 Promotional Products that Give Back -Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. #DonnaBender

It's Friday? With the 4th of July, I lost track! But that means it's time for the Promo UPFront Podcast! This time Bill Petrie and I chat about the new Promotional Products Association International (PPAI) website (that you didn't know about), Bill's big vacation (and challenges getting back), and how to get back to work after a vacation! Listen in now! #marketing #branding #podcast

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It's time for Episode 199 of the Promo UpFront #podcast! This time Bill Petrie and I chat about the PPAI - Promotional Products Association International "Cool Stuff List," the FTC ruling on non-competes, the lost art of "reading people," and much more! Watch or listen...and let us know what you think! #marketing #branding #noncompete

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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Do you know your marketing should be better, but don't know where to start? creo marketing founder Heather Gallien explains how we help businesses that don't have the time or resources for integrated marketing. Check it out: https://bit.ly/3UDvSx4

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Are you wondering if installing new or upgrading your QSR's older digital displays is worth the bother? A lot of retailers think the answer is yes. Read the article to learn why adding digital signage is a wise, strategic investment that can directly impact QSR sales and revenue. DM us for details on how you can brighten your profit picture with LG digital displays. LG Commercial Displays USA

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Appreciate this perspective on purchasing custom brand merch as event season ramps up. We couldn't agree more with Maxwell Consulting Group "Less is more, but if giving away promotional items is important, consider how you can contribute to ethical supply chains.". Thanks for the shout-out for Fairware Promotional Products

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IS DISRUPTION BAD OR IS IT GOOD? It depends on vision and leadership. Post-COVID, GES leadership queried customer feedback, acted, and removed friction for exhibitors and supply chain partners. Here's their story. #GES #exhibiting #tradeshows #experientialmarketing #viad #exhibitcitynews

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Ready to elevate your marketing game? Hire me as your Fractional CMO! With over two decades of results-driven experience, knowledge, and leadership, I bring a wealth of expertise to your business at a fraction of the cost of hiring a full-time CMO or small team. Let's collaborate and take your marketing strategies to new heights! Contact me today to discuss how I can help! 586-500-7681 #fractionalcmo #leadership #marketing

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Tell me what questions would you like to see us answer? Or tell me what you think of the topic! I'll be joining some incredible women for a panel discussion on Technology and AI in the promotional products industry at the PPAI - Promotional Products Association International WLC- Women's Leadership Conference. Powerhouse Panel includes: Dana Floyd Porter, MAS- VP | Information Services at Sage Erin Barton- Director | Business Transformations at Geiger Tiffany Tarr- VP eCommerce at Hit Yours truly representing Gold Bond, Inc  Attention: Are you ready to unlock the power of technology and AI for your business?  Interest: Dive deep with us as we explore the ever-evolving world of tech and AI, and discover how it can streamline communication, boost efficiency, and enhance customer interactions.  Desire: Imagine a world where your team works smarter, not harder, and your customer service is top-notch thanks to AI-driven tools and solutions. This is your chance to learn how!  Action: Don't miss out on this opportunity to stay ahead of the curve! Follow along and join the conversation to revolutionize the way you do business. #TechAndAI #PromotionalProducts #IndustryInsights #BusinessGrowth #Efficiency #CustomerExperience #AI #Technology #PanelDiscussion

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Are you starting a business or wanting to scale an existing one in 2024? Click the link below to learn how any entrepreneur can create an effective strategy for success. https://loom.ly/u76O8N8 #entrepreneurship #strategy

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Sometimes some people implement a formal loyalty program to assist their customer engagement efforts. Loyalty programs - especially points-based programs.- are tricky because there are so many good, and so many bad, examples. Many beloved brands, like John Deere, Apple, Nike, and Coca-Cola, do NOT rely on loyalty programs to achieve their success. Yet, other adored brands do, such as Starbucks, Amazon, and Costco. So it begs the question, “Who’s example should I follow?” My team and I have invested much of our careers helping big brands think through loyalty solutions. Loyalty programs can be very powerful tools IF executed properly. Yet, many brands that have them do not need them, and many brands use them poorly. Across all industries, loyalty programs have become so prevalent that there are now over 3 billion enrollments. The average household is enrolled in >30! Enrollment is high, but engagement is low. A Colloquy research study found that nearly 60% of members registered for any given program don’t actively participate. The simple truth is loyalty programs made more sense when only a few businesses per category offered them. Their novelty and uniqueness contributed to their success. Now, many brand leaders feel obligated to maintain or implement a program simply because everyone else has one. Whereas loyalty offerings used to give consumers an added reason to choose a brand, now marketers fear that the absence of not having a loyalty program is giving consumers a reason to deselect them. This is especially true in mature loyalty categories like hospitality, retail, and financial services. Loyalty programs should NOT be expensive-to-maintain discount programs, and they should do a much better job rewarding incremental behavior, not current behavior. If you're curious if a loyalty program is right for your brand, or if you're concerned that your current loyalty program is not delivering what you hoped it would, let's talk.

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Great proof of the outcomes that Data Axle data can create.

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Why should industrial companies invest in rebranding, and what's involved in getting it right? On this week's #contentmarketingengineered episode, Melissa Geertz pulls back the curtain on control system integrator Gray Solutions' recent rebrand and emphasizes the importance of being authentic to your company culture. Watch/listen to the full episode on your favorite platform or here: https://lnkd.in/gp-tZSzQ #branding #industrialmarketing #systemintegrators

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Today's marketers have increased access to a wide range of digital communication channels. It's imperative that brand messaging be unified across all communication channels. Learn how Ascension Studios can help take your messaging from good...to great! https://soamp.li/lPR6

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The MAP w/ ME workshop with Smart Girl Digital is an incredible opportunity for senior living marketers to master marketing automation best practices and accelerate their campaign buildouts. I highly recommend signing up for the waitlist to ensure you don't miss out on this hands-on, practical workshop. This is a fantastic chance to learn how to nurture leads and drive success for your marketing efforts. #MarketingAutomation #SeniorLivingMarketing #LeadNurturing #MarketingWorkshop #MAPwME #DigitalMarketing #MarketingBestPractices #CampaignBuildout #MarketingStrategy #WorkshopWaitlist #ActiveDEMAND #SmartGirlDigital

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