VIRTUE Worldwide

💫 VIRTUE President Chris Garbutt met with The Drum's Lynn Lester at the Cannes Lions International Festival of Creativity last week. Their discussion, part of The Drum's #CreativityforDrummies series, explored the influence of creative media, groundbreaking uses of #AI in award-winning campaigns, and the ads that have had a lasting impact on Chris. 🎨🤖✨ 🔗 Watch the full interview here:

A big thank you to everyone who joined our panel today, "The Courage to Let Culture Lead." 🙌 We were thrilled to welcome an exceptional lineup of speakers, including Maya Dukes from Delta Airlines ✈️, Kimberly Hobbs from the Kansas City Chiefs 🏈, and our very own Amy Davies, MDes., Chris Garbutt, and Mark Adams. 🌟 Missed the action? Don’t hesitate to reach out and discover how VIRTUE can help your brand harness the power of culture. 💡 #VIRTUEWorldwide #CannesLions2024 #BrandCulture #Leadership #Networking #LetVirtueBeThyGuide

A big thank you to everyone who joined our panel today, "The Courage to Let Culture Lead." 🙌 We were thrilled to welcome an exceptional lineup of speakers, including Maya Dukes from Delta Airlines ✈️, Kimberly Hobbs from the Kansas City Chiefs 🏈, and our very own Amy Davies, MDes., Chris Garbutt, and Mark Adams. 🌟 Missed the action? Don’t hesitate to reach out and discover how VIRTUE can help your brand harness the power of culture. 💡 #VIRTUEWorldwide #CannesLions2024 #BrandCulture #Leadership #Networking #LetVirtueBeThyGuide

📢 Announcing our stellar speaker lineup for The Courage to Let Culture Lead panel in Cannes next Thursday, June 20th from 2-4pm at the Contagious Villa 🇫🇷 Kimberly Hobbs, VP of Partnership Strategy and Development, Kansas City Chiefs Maya Dukes, Managing Director Global Brand Strategy, Creative & Social Media, Delta Air Lines Mark Adams, SVP of Innovation, VIRTUE & VICE Chris Garbutt, Chief Creative Officer & President, VIRTUE & VICE Moderated by Amy Davies, MDes., Partner, PIGEON Our event is at capacity, but if you're a brand marketer who wants to join send us a message to be added to our waitlist. https://lnkd.in/eV_Dr5EH

Flying high in every city and every corner of culture, PIGEON is on a mission. We're searching, gathering knowledge and seeing where the world is moving to ensure your brand stays ahead. Meet PIGEON—a groundbreaking consultancy model that's revolutionizing how your brand connects with culture. 🚀 PIGEON: VENTURE INTO THE CULTURE ECONOMY 🚀 🌍 🎨 🎶 📚 🎭 🍲 🕌 🎉 🗣️ 🌟 https://lnkd.in/eaHTPFNZ Chris Garbutt Amy Davies, MDes. Jamison Duffield

🚀 INTRODUCING: PIGEON by VIRTUE Worldwide 🚀 Meet PIGEON, a cultural accelerator underpinned by an AI and data analytics engine set to revolutionize how your brand connects with culture. 🎯 Find Your Community: Connect with active audiences, niches and networks.  🌟 Stay Ahead: Anticipate market trends and ensure your brand leads the way.  🔥 Inspire and Co-Create: Engage your community in meaningful ways and build for and with audiences. #PIGEON #VIRTUEWorldwide #AIInnovation #DataDriven #CulturalInsights #madewithvirtue

Going to be in Cannes? Join us for a VIRTUE poolside lunch and panel discussion "The Courage to Let Culture Lead" at the Contagious Villa on Thurs, 6/20, from 2-4pm! 🌴 We'll explore strategies for brands navigating the fragmented media landscape by embracing communities and focusing on audiences' passions, values, and interests to find their place in culture. Register here: https://lnkd.in/eV_Dr5EH. See you there! ☀️👓 #Cannes2024 #ContagiousVilla #LetVirtueBeThyGuide

"In truth, my real inspiration is the life he lived, the things he stood for and the voice he gave to queer people..." Europe MD Nate Woodhead explains why Derek Jarman - gay activist, gardener, filmmaker, costume designer, poet and an experimental visionary - is his creative hero and the inspiration for much of his life and career...read the full story below via LBBonline - Little Black Book

Did you miss out on the chance to attend our VIRTUE Guide to Culture event last month? Check out the highlights from our incredible guest speakers who helped us unpack our 10 Cultural Codes guiding youth today. You can download the full insights report here: https://lnkd.in/eq38XU33 Special thanks to our speakers and partners for an incredible event! Allison Ellsworth Lara Krug Krystle Watler Amy Davies, MDes. Whitney Milne Fotografiska #guidetoculture #madewithvirtue #2024trends #trendsreport #marketingevent #advertising #culturecodes

That’s a wrap! Thank you to all who attended The VIRTUE Guide to Culture 2024, where we talked about 10 cultural codes defining behaviors and attitudes of youth today at the Fotografiska Museum. We had the pleasure of hosting our guests from Apartment Therapy, August, Canada Goose, Cotton, Google, Hanes, Moet Hennessy, Splendid Spoon, Tiffany & Co., Treasury Wine Estates, William Grant & Sons, YouTube and more! You can find the full VIRTUE Guide to Culture 2024 report below. If you couldn’t make it, or want to see how we can help your brand find space to grow on the inside of culture, please feel free to get in touch to set up an abridged session with your team. https://lnkd.in/gUdJ7AaN #insideculture #culture #genz