VIRTUE Worldwide’s Post

🚀 Does your brand have the courage to let culture lead? At our recent panel, we explored this compelling idea alongside Maya Dukes at Delta Air Lines and Kimberly Hobbs at the Kansas City Chiefs. Here are the key takeaways: 🌍 Embrace the New Culture Economy: Mass marketing is out. Success now hinges on engaging with dynamic, niche communities driven by cultural passions. Brands that understand and participate in these cultures will thrive. 🔄 Participate in the Cultural Exchange: Everyone is now a creator sharing with their communities. If brands want to access these communities, they need to participate in the culture – there must be a cultural exchange between brand and community. 🎨 Involve Cultural Drivers: To create culturally relevant content, brands must involve those who shape and drive culture in their creative processes. We also introduced PIGEON 🐦, our innovative consultancy which uses AI to help your brand thrive in the cultural economy. Want to learn more? Drop us a message. 💬 #CannesLions #CultureEconomy #MarketingInnovation #BrandStrategy #AI #letvirtuebethyguide

💫 VIRTUE President Chris Garbutt met with The Drum's Lynn Lester at the Cannes Lions International Festival of Creativity last week. Their discussion, part of The Drum's #CreativityforDrummies series, explored the influence of creative media, groundbreaking uses of #AI in award-winning campaigns, and the ads that have had a lasting impact on Chris. 🎨🤖✨ 🔗 Watch the full interview here:

A big thank you to everyone who joined our panel today, "The Courage to Let Culture Lead." 🙌 We were thrilled to welcome an exceptional lineup of speakers, including Maya Dukes from Delta Airlines ✈️, Kimberly Hobbs from the Kansas City Chiefs 🏈, and our very own Amy Davies, MDes., Chris Garbutt, and Mark Adams. 🌟 Missed the action? Don’t hesitate to reach out and discover how VIRTUE can help your brand harness the power of culture. 💡 #VIRTUEWorldwide #CannesLions2024 #BrandCulture #Leadership #Networking #LetVirtueBeThyGuide

📢 Announcing our stellar speaker lineup for The Courage to Let Culture Lead panel in Cannes next Thursday, June 20th from 2-4pm at the Contagious Villa 🇫🇷 Kimberly Hobbs, VP of Partnership Strategy and Development, Kansas City Chiefs Maya Dukes, Managing Director Global Brand Strategy, Creative & Social Media, Delta Air Lines Mark Adams, SVP of Innovation, VIRTUE & VICE Chris Garbutt, Chief Creative Officer & President, VIRTUE & VICE Moderated by Amy Davies, MDes., Partner, PIGEON Our event is at capacity, but if you're a brand marketer who wants to join send us a message to be added to our waitlist. https://lnkd.in/eV_Dr5EH

🚀 INTRODUCING: PIGEON by VIRTUE Worldwide 🚀 Meet PIGEON, a cultural accelerator underpinned by an AI and data analytics engine set to revolutionize how your brand connects with culture. 🎯 Find Your Community: Connect with active audiences, niches and networks.  🌟 Stay Ahead: Anticipate market trends and ensure your brand leads the way.  🔥 Inspire and Co-Create: Engage your community in meaningful ways and build for and with audiences. #PIGEON #VIRTUEWorldwide #AIInnovation #DataDriven #CulturalInsights #madewithvirtue

Going to be in Cannes? Join us for a VIRTUE poolside lunch and panel discussion "The Courage to Let Culture Lead" at the Contagious Villa on Thurs, 6/20, from 2-4pm! 🌴 We'll explore strategies for brands navigating the fragmented media landscape by embracing communities and focusing on audiences' passions, values, and interests to find their place in culture. Register here: https://lnkd.in/eV_Dr5EH. See you there! ☀️👓 #Cannes2024 #ContagiousVilla #LetVirtueBeThyGuide

"In truth, my real inspiration is the life he lived, the things he stood for and the voice he gave to queer people..." Europe MD Nate Woodhead explains why Derek Jarman - gay activist, gardener, filmmaker, costume designer, poet and an experimental visionary - is his creative hero and the inspiration for much of his life and career...read the full story below via LBBonline - Little Black Book

Did you miss out on the chance to attend our VIRTUE Guide to Culture event last month? Check out the highlights from our incredible guest speakers who helped us unpack our 10 Cultural Codes guiding youth today. You can download the full insights report here: https://lnkd.in/eq38XU33 Special thanks to our speakers and partners for an incredible event! Allison Ellsworth Lara Krug Krystle Watler Amy Davies, MDes. Whitney Milne Fotografiska #guidetoculture #madewithvirtue #2024trends #trendsreport #marketingevent #advertising #culturecodes