Lynn Lester

As an organisation Inside Job Productions CIC want to make a difference. But our training and employment programmes for those with lived experience of mental ill health, marginalisation, and the criminal justice system can only happen when businesses choose to commission us for a film, investing their money in ways that it can make a difference. Because yes the social enterprise sector is growing. But to sustainably create an economy that works for us all, everyone needs to be thinking about purpose and impact. Next time you buy something, whether that's a film, a tech stack, a chocolate bar, ask yourself where your money is going. And aim to change lives with your pounds. #FutureEconomyAlliance #4mfixers Social Enterprise UK #procurement #ESG #sustainability #socialenterprise #socialimpact

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Take the leap or lose the chance. I'm thrilled to embark on this new venture, Aura Elite Media, because it's something I'm passionate about and have been learning a lot about over the past two years. We've had our share of trials and errors, but through perseverance, we've built structures that have not only driven sales but also shaped a solid foundation. Here's the thing: I strongly believe social media and digital marketing should be kept in-house. Over the years, I've hired several companies to handle this, but despite lengthy and costly inductions and frequent meetings, they never quite met our expectations. Third-party agencies, no matter how skilled, aren't immersed in your business. They don't share the vision and the daily experiences of the team. I may be taking a bold stance, but at Aura Elite Media, we aim to empower business owners and their teams to think outside the box, to embrace failure as a learning process, and to take control of the digital age. It isn't easy, but we're here to guide you through it. If you're attending the Sussex Business Show on the 26th September, please stop by and say hello. I'd love to connect and share more about our approach to marketing and video production.

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😎 A little snap from Parliament TV of me looking very serious 😎 Today I was invited to join the Business and Trade committee to shed some insights on how the UK Government can support the Creative Sector, one of its current focus sectors. My main takeaway point is this: The creative sector needs more specialist development funding. As an industry, we're a national + international success despite having so few enablers to do so. We currently create 3 times more jobs than the national average and have grown by 32% from 2010-2019, in comparison with the 20% average. YET, we are so misunderstood when it comes to private investment, the balance sheet approach and institutional support. This is massively hurting small businesses and SMEs in their scale-up phase. In a nutshell: We need more access to development capital! Thanks for Creative UK for putting me forward. I had a blast 🙌 #parliament #UK #creative #industry

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NEW EVENT LAUNCH - Agency Leaders' Summit - 18-19 September Are you a leader of an events agency or do you work with events agencies to help you deliver your annual programme of events? Now is your chance to get involved with our new event designed to to help you connect with other senior industry leaders and create greater ROI for all. If you would like to share your experience on any of the below topics or suggest others., please click on image below to register your interest: Mergers and acquisitions - positioning your agency to sell Leadership in crisis management Adapting in digital transformation Global market expansion Succession planning Innovative event design  Will agencies die out?

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Some tips from me on entering these (or indeed any) awards. 🏆 On discussing Press For Attention PR’s sponsored category, Responsible Business, Greg shared: “First up, tell us judges a story. We don’t need to hear about what you do, your history and inside leg measurements. Set the scene by all means but grab our attention early on by explaining the problem or challenge as it stood and how you tackled it and crucially…why? How did you change things? What does it mean for the user/stakeholder? Remember, nobody wants a drill…they want a hole in the wall. Show us the results.

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SO many targeting options to choose from! And by reaching only the audiences that are relevant, you achieve better engagement, with no wastage. Get in touch to find out more! 🎯 📺 #targetedadvertising #beontv #cheshirebusiness #lancashirebusiness

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I spoke with Alison Jones for her The Extraordinary Business Book Club podcast. I talked about the process of turning CEO Secrets, a digital video series by a journalist, into a good old-fashioned book! If you want deep dives into the world of business book publishing and the writing process, then I recommend this series. There are good recent episodes with Corey Keyes and Louise Brogan to check out.

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Federation of Small Businesses (FSB) Outlines Key Priorities for the next West Midlands   As we approach the West Midlands Mayoral election on 2nd May 2024, FSB has put together a Mayoral Manifesto to help the candidates understand the challenges faced by our members across the West Midlands Combined Authority catchment area, namely; #Birmingham, #Solihull, #Coventry, #Wolverhampton, #Walsall, #Dudley and #Sandwell. This Manifesto outlines areas the Mayor could tackle to help aid small businesses and bolster inclusive growth. This year marks FSB’s 50th anniversary, having been established in 1974 to help our members succeed in business - we are a non-profit making and non-party political organisation that’s led by our members, for our members. In the #WestMidlands we are a trusted voice for small business with more than 10,000 members across the region. We aim to represent anyone and everyone running a business or with aspirations to start a business. With SMEs making up over 99.6% of the indigenous 254,640 enterprises in the West Midlands, 253,575 (99.6 per cent) are small and medium-sized enterprises and, of these, more than 84.2 per cent are sole traders and micro businesses (employing 0-9 employees), it’s easy to see that the West Midlands economy will not be able to boost productivity, tackle the climate emergency or have inclusive growth without small businesses. Small businesses are not only at the heart of the West Midlands economy, they are also at the heart of West Midlands communities. They create local jobs, grow and keep wealth within a local economy and provide vital local services. Our small businesses support communities in the good times and, as we have seen, stick around when the going is not so good. Our manifesto suggests ways that small businesses can help the Mayor create a thriving West Midlands, a successful economy and vibrant communities.   https://lnkd.in/e8ERHqh3 Linsey MIED Mike Goodall Lee Osborne Sue...Sue Tonks Hollie Whittles Rob Harrison Hemant Kalidas Ray Hickinbottom- Supporting Small Businesses Lianne Phillips FSB- Helping Small Businesses Grow Roger Poynton

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How to kill an industry in one move! Allowing the BBC to run advertising in its podcasting could be a disaster for the commercial/independent sector. The way the BBC is funded gives it a huge competitive advantage and I think this move would ultimately result in a contraction of the podcast sector and less content choices for audiences. Effectively this would also be like charging audiences twice for content (via the licence fee and via the consumption of ads). I believe the main function of the BBC should be to provide content that can't be served by the commercial sector, rather than competing with it. In reality that's a long way from its current remit and this feels like a further step away from that role.

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Optimising IT | B Corp™ are featured in the latest edition of BBP Media's #southwest digital title promoting the importance of partnering with B Corporation Certified IT companies for sustainable supply chains. Read the full article below and see the link to the edition here when you will find it in our #technology section on page 27:- https://lnkd.in/egDtbpYH #sustainabletechnology #bcorpcertified #informationtechnology #sustainablesupplychains

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Effective communication is the key to success. At Media25, we listen to your story and help you tell it. #Media25 #GoodCommunication #Listening #Sussex #Horsham #BurgessHill #Crawley

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Update from the PwC IAB UK 2023 Digital Adspend report….. UK podcast ad spend grew faster than any other digital format in 2023! Total UK podcast ad spend was £83m, up 23% yoy (£69m in 2022) 🚀 (Total digital ad spend grew 11% to £29.6bn) This is a phenomenal performance for podcasting and shows how strong the medium is and how it can genuinely perform for brands. And 2024 has started strongly, so expect a similar of not better performance this time next year! Adelicious #podcast #podcasting #digitaladspend #podcastadvertising

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There are few whose names are more synonymous with the UK #PR industry than Matthew Freud. He pretty much invented the concept of networking... Anyone in our industry - or with an interest in politics, the cult of celebrity or the power of the media - should listen to this podcast from When it Hits the Fan with David Yelland and Simon Lewis (you can find it on BBC Sounds). There's so much to unpick, but one fascinating claim Freud makes is that reputation - which the PR function is responsible for - can increase the value of a business by 50%. He argues that if you have two identical, publicly listed companies but one is more 'widely admired' than another, it would command a 100% premium. A powerful statistic. Why don’t PR or communications budgets reflect this? We’ve tended historically to be the poor relation to marketing in terms of spend. Reputation should be the biggest priority for the C-suite; whether that's ensuring the workforce (internal comms) is clear on the values and vision of the business; or sending out the right messages to the market. Also, a good reputation means current and prospective customers will respect, value and aspire to connect with the business. You don't have to be a celebrity or politician to care about reputation - every business should be ensuring that everything they do reflects the values they want to adhere by - whether that's through their #ESG reporting, their #socialmedia community or their #mediarelations. Does the PR industry have a reputation crisis of its own?

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PRmoment Leaders update: We've just launched the PRmoment Leaders In-house Programme for people working in comms roles in the corporate world. The new programme starts in September, alongside our separate agency-side one. It includes the same 11 core elements that enable people to learn from industry experts, to network with peers in similar roles and to prepare for leadership roles. Focus and content are the key differentiators. Our new programme features industry experts delivering masterclasses on topics that address the specific challenges and opportunities faced by comms people in client-side roles. I explain why we've launched the programme below. Let me know if you'd like to hear more...

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Some of the benefits of a retained monthly PR programme vs a short burst below. In summary, it’s having the time and team allocation to… ✅ Take a deep dive into your competitive landscape ✅ Perform a media audit on you and your competitors ✅ Spend time building (and building on) a detailed media list of journalist contacts ✅ Spend time pitching these journalists, building up new assets to pitch them, and scouring the internet for opportunities to pitch If you can, it’s always beneficial to take a longer term approach to PR. What else would you add?

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Our new interactive dashboard analyses: Topic UK General Election 🇬🇧 - Discover voter concerns, news stories attracting the most clicks! You may be surprised....https://lnkd.in/etDxUwiw #labourparty #conservativeparty #liberaldemocrats

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Most business leaders are not outspoken - but as the expectation of forthrightness and external profile grows, many are paying closer attention to their personal reputations than they ever have before. Thanks to Emma Newlands as always for publishing this latest ditty. #CEO #PR #positivebusiness https://lnkd.in/e5nGn9zC

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Rolling out a new service in to live event support today.. Live edit. Busy here clipping and uploading content for on demand delivery during a 'high value ticketed' event streaming on our events platform. The edit is all local and doesn't interrupt or destroy a record.. Meaning we won't miss a moment! Imagine the possibilities.. An instant hilights reel available, well, instantly! Or sending segments out to social media platforms while the event is taking place All with the power that's available with a non linear edit system! #worksmarter

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