Sports Business Journal reposted this
The new 10-year deal between Penn State University Athletics and Oak View Group strengthens two trends: college athletic depts outsourcing sports venue F&B to generate a better experience and more revenue ((Penn St booked $10.6M in athletics gameday revenue (including F&B) in FY23)), and OVG pursuing these college tie-ups with great vigor. More info here on a big deal for both sides: https://lnkd.in/eCDA9DrH