Jay Freshwater

💲Sales 101 𝗙𝗼𝗿 𝗖𝗼𝗮𝗰𝗵𝗲𝘀 ⚡80% Getting your product in front of the right people - those who actually need and want what you’re selling. ⚡20% Handling their objections and sealing the deal. Nail this formula and watch your sales skyrocket! 🚀

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14 Clubs USGA Rule 4.1b(1) limits the number of clubs a player may use in a round of golf to 14. If you walk into an golf retail store or club fitter there are thousands of options for clubs available to players. Different shafts, grips, club heads, lofts, the list can go on-and-on. The good news is, the player can choose any mix of clubs, as long as they keep it to 14 clubs. You want to carry 14 putters, have at it. 14 drivers? Sure. You can pick whichever 14 fit your game and allow you to have you best chance to shoot a low score. This is analogous to sales as well. Here on LinkedIn there are thousands of options for approaches to discovery, cold calling, emails, demos, negotiation, etc. But you can't carry every option, every strategy, every template with you. There has to be a limit to the number of tools you can successfully implement to drive the outcomes that you desire. No one can be great at 1,000 things. Using and working with tools takes time, effort and patience. So pick a half-dozen or even 14. But learn to use them effectively before looking to make changes to your bag. 🤘

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Are you and your sales team really taking on the big challenges to drive revenue? Or, are they taking the easy, safe way out? Check out how skiing double black diamonds aligns with making the tough sales call in this week's Secrets' of The Ultimate Toolkit Revealed.

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Soccer refereeing isn't just about making calls; it's about leadership. I've been a soccer referee since I was 13 - and have been reffing NCAA D1 Soccer for over 12 years in Big West, Pac 12, Big 12 & WCC & More. Here's how the field teaches us to lead: 🗣️ Clear Communication:** Refs communicate decisions clearly, just like leaders should articulate visions and goals. We approach things calmly. ⚖️ Impartiality:** Like refs, leaders must be fair and unbiased, fostering trust and inclusivity. We never care who wins games - we care about making sure the players on the field are kept safe and are having fun. ⏱️ Decisiveness:** Refs make split-second decisions under pressure, teaching leaders to act confidently in tough times. Remember- by not making a decision...you ARE making a decision. 💪 Resilience:** Refs face criticism but persevere. Leaders too must bounce back from setbacks. People may not agree with you or like you all the time, but they must listen. 📚 Continuous Learning:** Refs stay updated on rules. Leaders embrace learning and adaptation. The rules change constantly and we must stay up to date. 👣 Leading by Example:** Refs set the tone, as leaders should, inspiring others through actions. What you don't call as a foul - you allow as a referee. By NOT making a call, you are saying that foul or action is okay. 🤝 Teamwork:** Refs work with a team. Leaders collaborate, leveraging strengths for success. And we get to use walkie talkies during games - how fun is that? Whether on the field or in the office, leadership is about passion, purpose, and integrity. Hope you enjoyed this clip of me doing my other passion - Reffing soccer! If you are a leader out there - how does sports or reffing combine with leadership? Let me know! #leadership #soccer

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The Spinzo FLEX report is one of the most powerful tools within our platform. It quickly allows you to see your data in so many facets. Here is the data we offer: Tickets Sold (including “type” breakdown) Total Gross Sales Total Net Sales Fees Withheld** (New last week) Donations Withheld** (New last week) Additional Custom Donations Withheld** (New last week) The real magic comes with the fact that all of these data points be segmented, filtered, sorted by one or all of these categories in a given version of the report: Group Affiliate Sales Event Sales Rep Ticket Class (seating zone) Order Classification Spend Amount The myriad number of reports and slices of data you can glean from this one report is insane! Best of all, each version of the report is downloadable into Excel. Need a FLEX report in your life, we are here to help! #TicketSales #Reporting #TheSpinzoWay

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Enjoy this conversation between Matt and Brian Dietmeyer from CloseStrong ai. Brian spent 20+ years at Marriott, serving as a sales executive across their org. Hope there are some useful takeaways via the stories and thoughts they share here. #salescoaching #salesleadership

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NEW EPISODE! A great one on AI in marketing and advertising!

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As fast and efficient as a Nascar race, a first glimpse live from NAB Show of the challenges of hot and cold content management at the leading motor racing company. It goes fast with Perfect Memory ;) #podcast #knowledgeoperatingsystem #contentmanagement #datamanagement #reasoningAI #data #content #sport

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🏅" For the history of the games, athletes have always complained about the poor quality of sleep due to horrible beds. But what if we could change that?" - Brett Thornton Tune into our latest episode with Brett Thornton, Chief Operating Officer of Airweave, to learn how this innovative technology is revolutionizing sleep at the Olympics and beyond! 🌐

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Hey folks, guess what? Episode 10 of my podcast The Regista Room (where amateur soccer goes off field) has just dropped and is ready for you to listen to! In this episode, I get down and dirty into the world of non-fee based revenue development in amateur sports. You know - sponsorships, fundraising, grants - all that revenue that you raise for things that aren't your regular fee-charging sports programs. Amateur sport traditionally struggles with this element of revenue development. But it's crucial you focus on it to keep a strong revenue mix and manage financial risk. You should have non-fee based fee revenue as 30% of your overall top line - how is yours? Check out this episode and hear from: - Best-in-class sponsorship program at Seacoast United Soccer Club on how they have attracted literally dozens of corporate sponsors. - KidSpired Media, who specialize in outsourced sport sponsorship fundraising for amateur sport organizations. All their clients have to do is manage fulfillment and pick up a cheque! - Relate Social Capital talk about how to build a sustainable fund development program for amateur sports organizations through dedicated volunteer and stakeholder engagement. Pick it up now on Podbean or visit www.capitislearning.com, scroll down to 'Podcast' and select Episode Ten (Sponsorship and Fund Development). Enjoy the episode and, as always, drop me your feedback at comments@registraroom.com.

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Insight from our leaders: Pete O'Brien of Mine Baseball and Rob Ponger from Perfect Game discuss the strategic importance of our partnership. Learn about the shared vision driving our future. #Leadership #SportsBusiness

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PNC Bank just launched a very interesting campaign tying the word "boring" to the brand. This would make most marketers cringe, but is it genius? It will be interesting to see the results. Sometimes the fast-changing tech landscape (AI, tap to cash, cash app, etc.) can be a massive barrier to entry for older generations. In many industries this is fine, since so many companies want to tap into the younger generations, but in banking this is a gap in the market. So PNC is speaking to the Baby Boomers, advertising almost exclusively on cable, and giving them exactly what they’ve been craving, SIMPLICITY. This move all comes back to audience value over audience size for PNC. What can we learn? - PNC's decision to focus on Baby Boomers, despite the smaller size compared to younger generations, highlights the significance of targeting the most valuable audience segments. - PNC's "Brilliantly Boring" campaign shows the importance of thorough customer research. By understanding the pain points and preferences of Baby Boomers, PNC tailors their message to address these specific needs. - Messages that resonate with the specific needs and preferences of their target demographic are HUGE. Understanding generational nuances and creating campaigns that speak directly to these needs can differentiate a brand and build stronger connections. The Marketing Millennials

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Brands throw money down the toilet with poorly run product giveaways. How do you do you run a giveaway that sees real ROI without wasting cash? Partnerships. When I was at Steiner Sports and Odell Beckham Jr. (who had an exclusive autograph deal with the company) was on the cover of EA SPORTS Madden '16, I reached out to Kurt Stadelman about getting official game screenshots, so that OBJ could sign that we then co-promote as part of a giveaway. Video game players 🤝 football fans = potential autograph buyers. Perfect synergy. The key is that we introduced them to the brand by offering a low-commitment incentive to sign up for a mailing list. I'll say it again: ✨Sign up for a mailing list✨ We were able to extend the reach of a giveaway to an audience we couldn't get to on our own. EA Sports was able to share unique content with their followers in a way that otherwise would not have been possible. Most brands aren’t going to have assets like that to showcase. But, that’s okay. There are literally millions of companies to partner with that will allow you to extend the reach of your brand to new potential customers.

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New York Life & U.S. Soccer Federation announced a blockbuster multi-year partnership, but how do deals like this come to life? 🤔 A large focus for our friends in the hospitality and sports industries is demonstrating the value of their audience and brand to industry titans that are engaged in corporate sponsorships. i360 helps these organizations by providing insight into their audience and consumer sentiment in real-time. With i360's Consumer Pulse, we can see an overwhelming desire by Americans to switch their insurance providers across multiple types of policies. The power of this consumer sentiment, overlayed with the depth of 800+ demographic datapoints i360 can provide on each of the individuals in your first-party database, empowers your team to bring quantifiable metrics to the negotiating table when you're looking to lock in your next massive partner.

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Ball flight batting research is a new thing for me, but it should be mandatory reading for pitching minds in becoming more aware of their surroundings. A special thanks to the dedicated work of Dr. John Caruso, Zach Farrel, Paul Jones, Carley Lowe, Brian Gscheidle, Adam Cocco, Joseph Wellwood, Neel Patel, Ben Skutnik, Ernie Rimer, PhD and Patrick "Pat" A. Ivey, Ph.D. To summarize: * This study involved 230 players * Ball flight characteristics were measured * Body size was measured for height and weight * 63.79% of pitches thrown were fastballs * 62.33% of hits were outs (almost 40% landed for hits) Take home descriptive stats: *Physical height had more of an effect on batted ball characteristics than body mass (greater performance detection in a non-modifiable trait = scout selection criteria, more nature versus nurture for influence) * College hitters have overall more success than pro hitters per pitch * Mass is not a strong predictor of performance in college hitters with a homogenous sample size * Height may improve extension and plate coverage * College pitchers fastball usage is well beyond what is used in professional baseball *Furthest ball hit was approximately 475 feet with an average distance of 170 feet per hit *Average exit velocity is 88.3 mph *Average hang-time was 2.9s (a 3.0s in MLB shows a +80% catch rate within 30 feet from an outfielder) Excited to dive deeper from the otherside of the plate. If we better understand swings, we will surely better understand misses. If you want a copy of the paper, DM me. Thanks to the crew at Louisville. Learning a lot from them.

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Introducing JABA's: Athlete Agency of Record. AI-driven athlete brand management from start to finish. Athletes/admins upload a contract/brief and JABA tracks key contract details, deliverables, and more. Our tech helps admins and athletes project manage deals without ever having to look at a dashboard or a spreadsheet. With revenue sharing coming, the schools that do the best at bringing in and overseeing deals will have a competitive advantage. More schools and third-party providers will serve as agencies/agencies of record. Our tool will give them everything they need to properly manage it all. We don't care where the deal came from and don't want a percentage of it. JABA AI

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Episode 34 out now!

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