Legends is excited to announce a new 10-year multimedia rights partnership with Florida State University Athletics! This agreement builds on our relationship with FSU, where our Legends team also currently supports premium seating for the $260 million renovation of Doak Campbell Stadium and manages hospitality, including concessions, premium suites and clubs, and catering for FSU Athletics. Learn more: 📺 Sports Business Journal interview with Michael Alford, M.Ed., Vice President and Director of Athletics at Florida State, and Mike Behan, President, Legends: https://lnkd.in/gNacYHrf 📰 Story from Ben Portnoy at Sports Business Journal: https://lnkd.in/gz5kj4Uy 🗣️ Press release: https://lnkd.in/g7zmVafn #TheLegendsWay
Legends
Spectator Sports
New York, NY 84,157 followers
Delivering Tailored Solutions for Legendary Brands.
About us
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.
- Website
-
http://www.legends.net/
External link for Legends
- Industry
- Spectator Sports
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Hospitality, Ticket Sales & Marketing, Merchandising Sales, Tours, Catered Events, Financial Market Feasibility, and Concessions
Locations
Employees at Legends
Updates
-
Spending summer on the Champs Élysées! 👕🇫🇷🥇 The 1,000 m² Paris 2024 megastore in the heart of Paris is now open to the public and is the ideal shopping destination for anyone wanting to take home a souvenir of the Paris 2024 Games. The megastore is operated by Legends, the onsite official store operator at the Paris 2024 Olympic and Paralympic Games, operating 150 official stores at Paris 2024 competition and celebration venues, featuring around 1,000 different official products. Read more about the megastore: https://lnkd.in/gppAtxnt
-
In celebration of Pride Month, Senior Vice President of Human Resources Alyssa Goldberg, SHRM-SCP, and Regional Employee Experience Manager, Hospitality, Dillian Frelow, discussed the Legends' value of bringing one's best (and true) self to work every day. Checkout this snippet from the conversation. We value every member of our Legends team and believe by fostering an environment where employees can bring their authentic selves to work, we cultivate a rich array of diverse ideas and powerful innovation. Legends is proud to support the LGBTQI+ community. #TheLegendsWay
-
The DIRECTV Soccer Champions Tour is back! Congrats to our partners at Soccer Champions Tour and DIRECTV on this continued partnership to bring U.S. soccer fans the world's best this summer. Six matches between Real Madrid C.F., FC Barcelona, AC Milan, Manchester City Football Club, and Chelsea Football Club to be played in iconic stadiums across major markets in the United States. And the new DIRECTV Champions Lounge - NYC's summer home for soccer from July 4 - August 10 👏 👏 #TheLegendsWay #SoccerChampionsTour
DIRECTV is bringing the world's best to the U.S. this summer with five of soccer's biggest clubs. Real Madrid C.F., FC Barcelona, AC Milan, Manchester City Football Club and Chelsea Football Club will all be on the pitch for the DIRECTV Soccer Champions Tour, kicking off July 27th https://lnkd.in/gHNHzpDN
-
Another historic sports moment for one of our legendary partners! Congratulations to the International Cricket Council Men’s T20 World Cup on a record-breaking crowd for a U.S. cricket match at the India vs. Pakistan match on Long Island yesterday. Our hospitality team has delivered a globally influenced menu for fans at the U.S. venues for Cricket World Cup in New York and Florida, with concession and premium offerings representing diverse cultures and palates. And long before the tournament began, our IQ team supported the ICC with audience and price modeling to develop revenue projections for the entire tournament. Read more about our food offerings on Long Island in this Newsday article highlighting “Can’t-Miss Snacks at Cricket World Cup”: https://lnkd.in/gZ7dKvYA #TheLegendsWay #T20WorldCup
-
Congratulations to our partners at the National Women's Soccer League (NWSL), Chicago Red Stars, and Bay FC on this incredible milestone! Legends is proud to have served as the digital ticketing agency for the Red Stars providing digital marketing strategy and execution to drive ticket sales and help make last night's match in Chicago the highest-attended NWSL match in history. #TheLegendsWay
Today’s historic game set the new attendance record at Wrigley Field! Over 35,000 fans at tonight's match in Chicago ❤️
-
+1
-
From the tennis court to the business playing field, Lyn Gillies always maintains an advantage! 🎾💪 The LEAGUE of Legendary Women’s latest “A League of Her Own” honoree was recently promoted (congrats, Lyn! 👏) thanks in no small part to her active personal lifestyle and proactive attitude as a leader at Legends. With her star-studded track record of partnership strategy, Lyn has innovatively served a wide range of sports & entertainment Legends partners. We’re excited to recognize her openness to collaboration and team-first mentality as critical components of her development as a person and professional! 🤝🏆📈 The LEAGUE of Legendary Women proudly celebrates and supports female Legends employees globally. Check out current Legends job listings for the chance to join amazing teammates like Lyn! https://lnkd.in/gjc_SpnD
-
¡Hala Madrid! Congratulations to our partners at Real Madrid C.F. on winning their 15th UEFA Champions League title! While the club was battling for the title in London, our Hospitality team served nearly 80,000 passionate fans at the Santiago Bernabeu stadium who were cheering on Real Madrid at a massive watch party. #TheLegendsWay #RealFootball #CHAMP15NS
-
We are excited to partner with ALUM on the launch of a new real estate brand providing luxury residences and exclusive member clubs designed to heighten the college town experience. Read More: https://lnkd.in/gTEJeUnr “College towns are special places that hold immeasurable value in our hearts, and countless people travel to these cities every year for sports games and other events. ALUM was founded to celebrate these unique destinations and foster a deeper sense of camaraderie within them,” said David Vialli, Co-Founder of ALUM. Mike Behan, President, Legends College added: “ALUM answers to a growing segment of sophisticated consumers who want the best in hospitality, no matter where they are. We are excited to partner with ALUM to deliver an exceptional private membership and dining experience at each location that brings people together around their shared passion for the local university.” The ALUM partnership builds on Legends’ vast experience delivering premium experiences across college campuses.
-
THIS… is how we country! Our Hospitality team served the finest food and drinks while our Partnerships team helped sign a lineup of exciting brand partners for country music’s party of the year, the 59th Academy of Country Music Awards inside the Ford Center at The Star in Frisco, Texas. A tip of our cowboy hat to these activating partners Legends is honored to have supported the ACMs in securing: Albertsons Companies, Amazon Music, Ashley, Carhartt, Choctaw Casinos & Resorts, Coors Light, North Texas Ford Dealers, Visit Frisco, Frisco Economic Development Corporation, Fritos, Hornitos, Jack Daniel’s, Jayco RV, Korbel California Champagne, Licor 43, Lucas Oil, Princess® Cruises, Resistol Hats, SeatGeek, Visit Frisco, Wrangler, and Yellow Rose by Kendra Scott. Congratulations to our partners at the ACM and our Legends’ team on delivering a memorable night! #TheLegendsWay