Spark Foundry

Congratulations to our Campbell's #client and Campbell’s team on 3 shortlists at #CannesLions2024 for Goldfish and Snyder's. #WinningSpark #SparkofLeadership - Old Bay Goldfish, "Turning Heartbreak Into a Hit" with Saatchi & Saatchi One Shortlist in Creative Data Lions - Snyder's of Hanover, "Gingerbread Dread" with Saatchi & Saatchi Two Shortlists in Social & Influencer Lions

We listen to Lisa Giacosa Spark Foundry! Here she was this week on the Beet Stage at #CannesLions2024 speaking about measurement. Left to right: moderator Jon Watts, Kyle Spraker Integral Ad Science and Jon Hudson Digital Turbine - Video to follow from Beet.TV #BeetCannes

With #CannesLions2024 at a close, our friends at Mattel made sure to put exclamation point at the end of the event. - At the festival’s CMO Accelerator program, Mattel’s Ynon Kreiz and Jason Horowitz stressed the importance of collaboration as a key tenet of best-in-class creative. - While on the festival’s Changemakers panel, Mattel’s Lisa McKnight talked about the importance of learning from the past to be, and do, better. - Finally, the week ended on a high note with Ynon Kreiz honored as Entertainment Person of the Year.

We had an incredible time last night bringing our tent pole event #KaraokeforCauses presented by Flowcode to the Cannes Lions International Festival of Creativity.  With nine amazing performances, we raised $50,000 for nonprofits supporting a range of causes. We are immensely grateful to our singers, sponsors, and the fantastic crowd for making last night a truly unforgettable experience. Thank you to the industry leaders who took the mic: David Mataranglo, US CEO, KINESSO Drew Watson, Global Chief Growth Officer, Mediahub Worldwide Lisa Giacosa, Global Chief Investment Officer, Spark Foundry Liz Rutgersson, CEO, North America, iProspect MaryAnne Geiger, Managing Executive Director, Client Business Lead, Hearts & Science Melissa Gordon-Ring, Global President, Health, Initiative Mike Bregman, Chief Activation Officer, Havas Media Network Nicole Estebanell, Global Chief Client Officer, Initiative Stacy-Ann Effs, Senior Director, Strategy, Hearts & Science Shout out to our sponsors for making this all possible: Flowcode, Reddit, Inc., Yieldmo, FOX Ad Solutions, Undertone by Perion, LiveRamp, Integral Ad Science, Basis Technologies, Onyx by Outbrain, Vevo, and InMobi! Stay tuned for the big announcement of who won #Flowcode Idol!!

We highlighted how brands can effectively leverage influencers to create genuine and impactful engagements with Spark Foundry’s Chief Client Officer Kerry Hemmerich and EVP, Head of US Content erin vogel, Mattel, Inc.’s SVP, Marketing Jason Horowitz, and Marriott International’s VP of Global Marketing and Media Nicolette M. Harper, M.B.A.! Joined by their moderator Influentials Kimmy Fleishman, they engaged in a dynamic panel discussion titled, “Cultivating Authentic Connections and Cultural Relevance in Influencer Marketing” on day 2 of our Marketing Leadership #BISummit held during the Cannes Lions International Festival of Creativity from June 17-20th on the French Riviera! 📢 You can check out our full agenda here: https://lnkd.in/d--dhTAv #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #BeachStage #Day2 #Influential #Spark #Mattel #Marriott #AuthenticConnections #CulturalRelevance #InfluencerMarketing

A MASSIVE well done to our agencies Zenith UK, Starcom and Spark Foundry for taking home gold, silver and bronze awards at The Drum Awards for Marketing EMEA last week. 6X 🥇for Advertising, Data & Insights, CMG/FMCG, Out of Home, Rebrand/Relaunch, and Travel & Tourism 3X 🥈 for Partnerships & Collaboration, Healthcare & Pharma, and Finance 2X 🥉 for Charity or Not for Profit, and Travel & Tourism   A great night for Publicis Media UK, thank you to The Drum for hosting a fantastic evening. https://lnkd.in/ggHF8YHg

As #CannesLions2024 continues, Spark's Lisa Giacosa continues to take the lead in conversations on measurement and currency, including at the Coalition for Innovative Media Measurement (CIMM) summit: "As we move to a multicurrency world, it is an important inflection point to push ourselves as an industry to not settle for the status quo but drive new metrics that guarantee business outcomes” #SparkOfLeadership

With the third day of #CannesLions2024 wrapped, the festival continues to deliver meaningful experiences. Spark Foundry CEO, Sarah Kramer, talking about First-Party Data Revolutionizing Retail Media: “There’s been so much exciting change in the integration of data ... We approach everything in terms of audience integration from the very beginning and it's critical for any marketer to be building your first party data strategy using transactional, people-based data. They don’t have to rely on probabilistic approaches.” From Publicis Groupe’s Carla Serrano on continuing to support those Working with Cancer Initiative : “There’s a point in everyone’s journey where first it is ‘I'm not going to survive this,’ but then it's ‘How am I going to survive?’ ... The people that run [Working With Cancer] are survivors themselves and their outreach is incredibly personal and authentic to those that need it most."

It’s Tuesday at #CannesLions2024 and another incredible day of thought leadership at the festival.  The Brand Innovators panel of the industry’s top voices including Marriott’s Nicolette M. Harper, M.B.A., Mattel’s Jason Horowitz, Influential’s Kimmy Fleishman, and Spark’s own Kerry Hemmerich and erin vogel talked about the need for bravery while cultivating connections in influencer marketing. Mondelez’s Jonathan Halvorson, MBA joined the Cannes Festival's The Business Case for Progressive Advertising panel: “We have to incorporate DEI metrics directly into our creative and production excellence KPIs … The actions and research shared today demonstrates that this transformation is not just about what we're doing, it's what's right and essential to our business.”  Brad Feinberg of Gold Lion-winning Molson Coors, was on Adweek House’s Unlocking Customer Loyalty for First Class Growth panel on the importance of data: “Every company needs a structure to support 1P data collection and we even have it built into everyone’s goals.” And finally, Spark’s own renaissance woman, Lisa Giacosa, started the day on Beet.TV’s From Measuring for Metrics to Measuring for Success panel and ended on Givsly’s Karaoke for Causes to raise money for Unicef. As she noted on her first panel: “Let’s move away from test and learn and to launch and learn. We can start with enough robust data to succeed, fail and optimize.” #SparkOfLeadership

Great first day of Cannes Lions 2024 with some of the strongest voices in our industry onstage across the festival: Mondelez’s Mie-Leng Wong advice to the audience during the Cannes Lions’ CMOs in the Spotlight Panel: “Stay humble, be fearless … Remember, reality is not fixed, it can be made fluid with ideas.” From Molson Coors’ Brad Feinberg on Brand Innovators Fireside Chat discussing where AI and beer come together: “We’re looking at 3 billion lines of data and AI is helping us make faster decisions and stronger connections.” Mattel’s Jason Horowitz at Medialink’s Future of Content + Commerce panel: “It’s never been more important to drive consumer engagement in a fragmented media landscape and we’re incredibly proud of things like our unique brand collaborations and even our FAST channels on Samsung Plus.” And Spark’s own Lisa Giacosa on both Female Quotient’s Hindsight is 20/20 panel and VideoAmp’s Welcome to the Multi-Currency World. As she noted in the latter panel: “Everyone wants more relevant advertising. We need to educate consumers that their data is used for their benefit.” #SparkOfLeadership #CannesLions2024