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Basis Technologies
Technology, Information and Media
Chicago, Illinois 49,935 followers
One Platform. All Your Digital Advertising.
About us
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
- Website
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http://www.basis.com
External link for Basis Technologies
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
Locations
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Primary
11 E Madison St
6th Floor
Chicago, Illinois 60602, US
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841 Broadway
6th Floor
New York City, New York 10003, US
Employees at Basis Technologies
Updates
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Basis Technologies reposted this
People know that we’re amid the depreciation of third-party cookies. But how far does their knowledge go? From what I’ve seen, education in this space is severely lacking. Privacy is going to dominate the conversation for a long, long time. Add in the layer of AI and we’ve got our hands full! It was great chatting with Bant Breen on the Uncaged Show! Check out the full episode: https://lnkd.in/giUAAWnN #Technology #ThirdPartyCookies #AI #Privacy
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To retain top agency talent, it's crucial for leaders to understand why agency work has grown more difficult in recent years and what they can do to reduce difficulties and enhance support. https://ow.ly/rC3T50Sxr9F
Strategies for Retaining Top Marketing Talent Amidst Increasing Demands - Basis Technologies
https://basis.com
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Meet our newest data partner. 👋
We’ve partnered with Basis Technologies to continue revolutionizing #healthcare marketing and #audience segmentation. Now, you can fetch our HCP audiences on their automation platform. 🙌 We work alongside Haymarket Media Group and Throtle to deliver unparalleled precision in reaching #HCP audiences. Talk about a perfect match– PurpleLab’s vast claims data (330+ million patients), Haymarket’s expertise in healthcare #advertising, and Throtle’s advanced audience identification technology, all under one roof. In a nutshell, this partnership will allow Basis clients to access: 📊 Deterministic, clinically-relevant HCP audiences based on real-world data 📏 1:1 HCP activation and measurement 🍪 Cookieless targeting options 🥷 Privacy-safe, HIPAA-compliant data practices 🔎 Clinically reviewed data, refreshed quarterly Basis customers will be able to segment HCPs by diagnoses, prescriptions, tests, procedures, and treatments, plus have the flexibility to request custom segments tailored to their unique needs. With this partnership, we are set to drive better outcomes through precision targeting and more efficient reach. 💪 Kyle Armstrong, Theodore Sweetser, Brittany Ryan
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Burnout isn't just about stressed-out teams—it's also hurting your business in a very real, very negative way. Tackle burnout in your organization with these three vital strategies. https://ow.ly/hbZC50SuRQl
Burnout in Digital Advertising Demands Real Changes - Basis Technologies
https://basis.com
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Nearly three-quarters of agency professionals say that digital advertising has gotten more challenging over the past two years. But what's making it harder? Find out more in our 2024 Advertising Agency Report: https://ow.ly/tkjO50SrKlL
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Smarter, higher-performing advertising powered by the latest technology—that's Basis AI. Optimize operations, reduce costly errors, and boost your return on ad spend. Unlock your digital advertising potential: https://ow.ly/Xi5950Soupa
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Our Basis Beeps have officially kicked off this summer! Check out what they were up to in June: 👉 Basis made a splash at Cannes Lions 2024, supporting Givsly's #KaraokeForCauses to raise $50,000 for nonprofits! 👉 We attended the 2024 Gartner Marketing Symposium/Xpo™, engaging with industry thought leaders. 👉 Our team hosted a Jeffersonian Dinner in Colorado, bringing together agency leaders for an evening of insightful discussions. 👉 We hosted our annual Partner Solutions Summit at Basis HQ in Chicago, featuring thought-provoking panels and discussions. 👉 Our AdTech Academy team hosted an in-person Basis Elevate course in Chicago, providing an enriching learning experiences. 👉 We joined in the Colorado Ad Day fun!
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