„After 30 years in this funny business, with experience running creative companies across Europe, N America and Asia Pacific, its strange to admit that I have never met anyone quite like Mie-Leng...but true, nevertheless! On the one hand, she naturally exudes a visceral and utterly courageous approach to creativity and innovation that marks her more as one of "our camp"(Creatives) than one of "theirs" (Global Marketing Directors). But, and here's what makes her rather unique, she combines that creative gusto with an instinct for business pragmatism and a focus on ROI that reminds you she's leading one of the fastest growing brands in its category (Tiger Beer), for one of the most respected companies in the world (Heineken). It's this paradoxical stew of art/commerce that has made her such a exceptional client and collaborator. She's also much needed antidote to the over-thinking, over-cautious(and under-innovative) culture of "global marketers" that increasingly inhabit the board room. Which is why I'd work with Mie-Leng on anything and anywhere. She's that rare. DN“
Aktivitäten
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Delighted that a newly updated, automated production line is up and running at AkzoNobel's Suzhou site in China. Part of a €14 million investment…
Delighted that a newly updated, automated production line is up and running at AkzoNobel's Suzhou site in China. Part of a €14 million investment…
Beliebt bei Mie-Leng Wong
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At Cadbury, we believe in the power of generosity and the ability of sport to unite communities and inspire future generations. Over the past decade,…
At Cadbury, we believe in the power of generosity and the ability of sport to unite communities and inspire future generations. Over the past decade,…
Beliebt bei Mie-Leng Wong
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It’s the final countdown. As I’ve entered my final weeks in Vietnam after 6 amazing years people often ask me what I’ll miss most. ‘You!’ would be…
It’s the final countdown. As I’ve entered my final weeks in Vietnam after 6 amazing years people often ask me what I’ll miss most. ‘You!’ would be…
Beliebt bei Mie-Leng Wong
Berufserfahrung und Ausbildung
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The HEINEKEN Company
Gesamte Berufserfahrung von Mie-Leng Wong anzeigen
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Auszeichnungen/Preise
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Cadbury Grand Prix IPA (UK), Titanium Lion (India), Gold Lions (India, SEA) and Silver Lions, Effie, LIA, Clio, Brand and company of the year
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Incredible recognition for Cadbury across several markets globally. Both the business impact and creative excellence over the last years have been acknowledged and celebrated by renowned organisations as IPA and Cannes Lions. All testimony to a strong Cadbury leadership and community across the world, bringing to life a brand strategy that’s coherent globally.
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Oreo Brand of the Decade
Kantar
We just celebrated our 110th anniversary and over the last ten years, Oreo has gone from a beloved cookie to a global iconic brand. From launching new products that respond to well-being needs, like Gluten Free in the US or Zero Sugar in China, to reinventing its communications to reach consumers where they are. It has been an exciting journey, that believe it or not, we feel we just started.
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APAC EFFIE silver 2019 for Cadbury Dairy Milk India
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Cadbury winner of 11 MDLZ Excellence awards & Chairman's circle Growth Award 2019
Mondelez International
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D&AD Winner Packaging Design
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Disappearing Tiger WWF
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D&AD graphite and wooden pencil for TV commercial 'Mums Birthday' and casting
D&AD
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Spikes Asia - winner of Innovation Award for Tiger Air-Ink and Design Award for WWF campaign
Spikes Asia Festival for Creativity
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Winner of Gold, Silver & Bronze Cannes Lions 2017
Cannes Lions Festival of Creativity 2017
Tiger Air-Ink won a Gold and Silver Cannes Lions in Outdoor and Product Design. Tiger Trading Co in New York won a Bronze Cannes Lions in Design.
https://www.adforum.com/award-organization/6650183/showcase/2017/ad/34547069
http://www.adweek.com/creativity/singapores-tiger-beer-opened-mysterious-store-filled-wonders-canal-street-172368/
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Winner of the Global Commerce Award 2016 and Innovation Challenge Award 2017 at HEINEKEN NV
Heineken Global Commerce Amsterdam
Tiger Vietnam was awarded winner of Global Commerce Award in 2016 and Tiger Malaysia won the Innovation Challenge award in 2017, linked to an innovation to 'drop the C' carbon emissions reduction.
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Awarded Titanium and Wooden Pencil at D&AD 2017 and winner of D&AD IMPACT award
D&AD - celebrating creative work in the world
Tiger Air-Ink won a Titanium and Wooden Pencil at D&AD in 2017 in 'creativity for good' and 'product design'. Also, it was awarded the new D&AD IMPACT award for creative ideas that have a real impact and contribute towards a better and more sustainable future for all.
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Erhaltene Empfehlungen
5 Personen haben Mie-Leng Wong empfohlen
Jetzt anmelden und ansehenWeitere Aktivitäten von Mie-Leng Wong
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Our bags are packed, and we are full of excitement to be back in our adopted home, Singapore! I'm incredibly thrilled to share that, as of July 1st…
Our bags are packed, and we are full of excitement to be back in our adopted home, Singapore! I'm incredibly thrilled to share that, as of July 1st…
Beliebt bei Mie-Leng Wong
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As the Cannes Lions festival is wrapping up, there is a great feeling of pride for all the MDLZ winners and shortlisted this year as well as…
As the Cannes Lions festival is wrapping up, there is a great feeling of pride for all the MDLZ winners and shortlisted this year as well as…
Beliebt bei Mie-Leng Wong
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📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy…
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy…
Beliebt bei Mie-Leng Wong
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13 projects 6 clients 5 offices Hundreds of friends and partners and colleagues involved. Enjoy it. This is all yours. 🥹🫶🏼
13 projects 6 clients 5 offices Hundreds of friends and partners and colleagues involved. Enjoy it. This is all yours. 🥹🫶🏼
Beliebt bei Mie-Leng Wong
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📣🏆🦁!!!CANNES LIONS GRAND PRIX!!!🦁🏆📣 Waking up and knowing it actually did happen. I am beyond thrilled that for the first time as Philips…
📣🏆🦁!!!CANNES LIONS GRAND PRIX!!!🦁🏆📣 Waking up and knowing it actually did happen. I am beyond thrilled that for the first time as Philips…
Beliebt bei Mie-Leng Wong
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“I have too many ideas. Ideas are easy, executing them is the hard bit” - Elon Musk at #canneslions2024
“I have too many ideas. Ideas are easy, executing them is the hard bit” - Elon Musk at #canneslions2024
Geteilt von Mie-Leng Wong
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Using humour in your advertising enables you to do 3 important things: 1. Find the drama or magic in your product 2. Capture and hold your…
Using humour in your advertising enables you to do 3 important things: 1. Find the drama or magic in your product 2. Capture and hold your…
Beliebt bei Mie-Leng Wong
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Thrilled to share that our Halls Global campaign, "Breathe Through It” has won (again) a GOLD Lion at Cannes! 🦁 Thank you to our amazing agency and…
Thrilled to share that our Halls Global campaign, "Breathe Through It” has won (again) a GOLD Lion at Cannes! 🦁 Thank you to our amazing agency and…
Beliebt bei Mie-Leng Wong
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Day 1 & 2 recap from Cannes Lions International Festival of Creativity! Feeling privileged and lucky to be here with so many inspiring creatives…
Day 1 & 2 recap from Cannes Lions International Festival of Creativity! Feeling privileged and lucky to be here with so many inspiring creatives…
Beliebt bei Mie-Leng Wong
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