Set Creative - A WPP Experiential Agency

🤔 How do you effectively activate a B2B brand for a mass market B2C audience at one of the UK’s largest sporting events? For the 3rd consecutive year, Tata Consultancy Services challenged us to help grow their brand by bringing their 'Imagine The Difference' campaign to life at the 2024 TCS London Marathon. 🏃♀️ Split across 2 distinct activation areas, we delivered an exhibition with a focus on TCS’s pioneering Digital Twin technology, and created ‘The TCS Clubhouse’, a premium finish-line hospitality destination that connected runners with their supporters and VIP guests. 🏅 Both areas of the activation effectively elevated the marathon experience for thousands of runners and attendees, driving engagement and wider awareness of the TCS brand and their story. 🏃♂️ Learn more - https://lnkd.in/eq69Rawf WPP #LondonMarathon #Sponsorshipactivation #Brandactivation #Brandexperience #ExperientialMarketing #Creativity #Experiential

🚀 Kicking off the week with the proud news that we've made it onto Event Marketer's 2024 IT List! 🎉 The “who’s-who” of the event marketing world, the IT list recognizes the experiential agencies in North America helping to propel the industry forward creatively and strategically. Congratulations to all of our US team! 🥳👏 View the full list 👉 https://lnkd.in/egmJz6Wz #SetCreative #EventMarketer #ITList2024 #EventMarketing #ExperientialMarketing #Creativity #BrandExperience

☀️ As Glastonbury graces the fields of Worthy Farm this weekend, festival season has finally arrived in the UK, and all the sun and heat has got us feeling a little bit nostalgic… We’ve delivered some truly memorable experiences in the great outdoors these past few years, from a silent disco powered 100% by electric vehicles, to a modified Jamaican Omnibus Service touring the UK to deliver rum tastings. 🍹 Take a look at some of our favourites below, and check out more of our recent outdoor work here 👉 https://loom.ly/Kn4PgO0 🤫 A silent disco with a twist, we brought to life the world's first ever silent disco powered 100% by Electric Vehicles at The UK's Largest Family Fundraising Festival. Learn more - https://loom.ly/HZeHKpg - 🏁 Combining data, gamification, and innovative charging technology, we helped bp pulse electrify their brand presence at last year’s UK's Goodwood Festival of Speed. Learn more - https://loom.ly/9prE4rw - 🍹 Connecting Appleton Estate to its heritage, we reimgained a Jamaican Omnibus Service before hitting the road and bringing a mobile bar to thousands of people - Learn more - https://loom.ly/i91PUto #Brandexperience #Brandactivation #Experientialmarketing #Experiential #Sponsorshipactivation

We had a blast in San Francisco yesterday bringing Figma’s Config Commons to life! 🎨 Taking over Yerba Buena Gardens, we brought Figma’s community together to kick back, have some fun, and spread the excitement through a host of exclusive programming, activations, and other fun experiences ahead of today’s official Config conference kickoff. 🍹 🎶 Shoutout to everyone involved! #Config2024

We are delighted to collaborate with Bentley Motors on the launch of their powerful new Continental GT Speed, the most powerful Bentley ever created. We produced a set of Preview Guidelines and launch content used around the world to introduce the fourth-generation Continental GT to potential customers ahead of today's reveal, as well as delivering the UK previews at the brand's home in Crewe.

In-person experiences are a melting pot for brand advocates 🗣 As audiences become more fragmented and fandom rises to the mainstream, live events and experiences are uniquely placed to tap into this new wave of customer clanship and turn awareness into full-blown brand evangelism.  Swipe below, and learn more in our new guide 👉 https://lnkd.in/gw2TDkai #experientialmarketing #brandexperience #culturalfragmentation

Congratulations, WPP 🎉 We're so proud of our fellow WPP family on being crowned the most creative company at this year's Cannes Lions International Festival of Creativity!

Shoutout to our Set Creative family on both sides of the pond for being featured in this year's Conference & Incentive Travel (C&IT) Top 50 Agencies list! 🎉 View the full list here 👉 https://lnkd.in/euV8TdTe

Exciting times ahead for bp pulse! ⚡🎵 We're delighted to continue supporting bp pulse's electrifying expansion in the live music and sponsorship space with the launch of bp pulse LIVE in Birmingham. 🚙🔌 Learn more 👉 https://lnkd.in/edB4PQhU

👀 🤳 Today's consumers are increasingly breaking away from popular culture, making it more complex for brands to effectively reach everybody through a single, mass market moment. Our new guide explores how this fragmented audience landscape can be a blessing in disguise for events and experiences. With the rise in niche appeal and fandoms, brands and marketers now have a wave of opportunities to hit different, unlock fandom, and drive growth. 📈 Learn more and check out the guide 👉 https://loom.ly/ePgNIS8 #ExperientialMarketing #BrandActivation #Fandom #SetCreative WPP