Join the Advertising Research Foundation (ARF)'s Cross-Platform Measurement Council on July 16 at 4PM EDT for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. OptiMine Software, Inc.'s very own CEO, Matt Voda, will be presenting a full-funnel measurement case study, explaining our perspective on what full-funnel measurement entails, how we do it, and what we learned from the project. You don't want to miss it! Register now: https://lnkd.in/gGp9aKCW #FullFunnelMeasurementShowcase #ARF #OptiMine #MarketingMeasurement #MarketingLeadership #MeasurementLeadership
OptiMine Software, Inc.
Information Technology & Services
Minneapolis, MN 1,625 followers
Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
About us
OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data. OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches. OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most". Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.
- Website
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https://optimine.com
External link for OptiMine Software, Inc.
- Industry
- Information Technology & Services
- Company size
- 51-200 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Digital Advertising Measurement and Optimization, Cross-Channel Measurement and Optimization, Multivariate, Predictive Analytics, Marketing, Marketing Measurement, Agile Marketing Measurement, Marketing Mix Modeling, Marketing Attribution, Scenario Planning, and Media Planning & Budget Optimization
Locations
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Primary
Get directions
400 1st Avenue North
Suite 525
Minneapolis, MN 55401, US
Employees at OptiMine Software, Inc.
Updates
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Did you miss OptiMine's latest webinar or want to see it again? Our “Preparing for Google’s 2024 Privacy Changes” webinar with OptiMine’s Matt Voda, Domino's Samuel Sokolowski and the Advertising Research Foundation (ARF)'s Paul Donato is available on-demand now: https://lnkd.in/gVrPMZXa #Webinar #OptiMine #Dominos #ARFInsightStudio #OnDemandWebinar #Google #PrivacyChanges #MarketingMeasurement
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TOMORROW (June 25) is the big day! Obtain a mini-masters from marketing powerhouse, Domino's, on how they align their measurement strategies for success in OptiMine's upcoming webinar about Google's 2024 privacy changes hosted by the Advertising Research Foundation (ARF) at 12 PM EST. Register now: https://bit.ly/ARF062524 #Webinar #Dominos #OptiMine #ARFInsightsStudio #MarketingMeasurement #MeasurementStrategies #Google #GooglePrivacyChanges *create a *FREE* ARF account via the link above to register
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The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following The Walt Disney Company’s playbook, creating immersive, in-person experiences. Could Netflix World be next? Read OptiMine CEO Matt Voda’s thoughts on this topic in the full article published by Business Insider, here: https://lnkd.in/gKkh4FqA #Netflix #NetflixHouse #Disney #BusinessInsider
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OptiMine Software, Inc. reposted this
July 16: Tune in for a deep dive into full-funnel measurement — a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Don’t miss the chance to learn from experts at OptiMine Software, Inc., Data Poem, TransUnion and Microsoft, register today: bit.ly/ARF071624
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What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights on this topic in an article from Fortune Recommends, here: https://lnkd.in/g4s82g34 #ConversationalCommerce #FortuneRecommends #MarketingLeadership
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Don't forget to register for next week's webinar to learn more about Google's upcoming privacy changes from OptiMine's very own CEO Matt Voda and Domino's! #RegisterNow #Webinar #OptiMine #Dominos #PrivacyChanges #Google #MarketingMeasurement
Don't let Google's upcoming privacy changes catch you off guard! Join us as panelists from Domino's and OptiMine Software, Inc. unpack what’s already changed, what’s to come, and how these changes will reshape today’s approaches to measurement. Learn more & register: bit.ly/ARF062524
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Obtain a mini-masters from marketing powerhouse, Domino's, on how they align their measurement strategies for success in OptiMine's upcoming webinar about Google's 2024 privacy changes hosted by the Advertising Research Foundation (ARF) on June 25 at 12 PM EST. Register now: https://bit.ly/ARF062524 #Webinar #GooglePrivacyChanges #MarketingMeasurement #DataLoss #Dominos #OptiMine #MeasurementStrategies *anyone is able to attend the webinar, you just need to create a *free* ARF account via the link above to register
Preparing for Google’s 2024 Privacy Changes
https://thearf.org
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Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape – and they’ve already started. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Obtain a mini-masters from marketing powerhouse, Domino's, on how they align their measurement strategies for success in OptiMine's upcoming webinar about Google's 2024 privacy changes hosted by the Advertising Research Foundation (ARF) on June 25 at 12 PM EST. Register now: https://bit.ly/ARF062524 #Webinar #GooglePrivacyChanges #MarketingMeasurement #DataLoss #Dominos #OptiMine #MeasurementStrategies
Preparing for Google’s 2024 Privacy Changes
https://thearf.org
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OptiMine Software, Inc. reposted this
Director of Event Programming, Experienced Meeting Planner, Communications Manager and Editor/Writer
Join us on 6/25 for this free virtual industry event. Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Learn how to prepare and adjust your brand’s marketing measurement due to Google’s 2024 privacy changes. Register today... https://bit.ly/ARF062524 Advertising Research Foundation (ARF)
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