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July 16: Tune in for a deep dive into full-funnel measurement — a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Don’t miss the chance to learn from experts at OptiMine Software, Inc., Data Poem, TransUnion and Microsoft, register today: bit.ly/ARF071624
Google has called off the death of the 3rd party cookie. Why did they do it and what does it mean for marketers?
Google has called off the death of the 3rd party cookie. Why did they do it and what does it mean for marketers? Read OptiMine's latest blog post for all the details: https://lnkd.in/gKzAds9y #Google #GoogleCookies #ThirdPartyCookies #Marketing
Join the Advertising Research Foundation (ARF)'s Cross-Platform Measurement Council tomorrow, July 16 at 4PM EDT for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. OptiMine's CEO, Matt Voda, will be presenting a full-funnel measurement case study, explaining our perspective on what full-funnel measurement entails, how we do it, and what we learned from the project. There's still time - Register now: https://lnkd.in/gGp9aKCW #FullFunnelMeasurementShowcase #ARF #OptiMine #MarketingMeasurement #MarketingLeadership #MeasurementLeadership
Join the Advertising Research Foundation (ARF)'s Cross-Platform Measurement Council on July 16 at 4PM EDT for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. OptiMine Software, Inc.'s very own CEO, Matt Voda, will be presenting a full-funnel measurement case study, explaining our perspective on what full-funnel measurement entails, how we do it, and what we learned from the project. You don't want to miss it! Register now: https://lnkd.in/gGp9aKCW #FullFunnelMeasurementShowcase #ARF #OptiMine #MarketingMeasurement #MarketingLeadership #MeasurementLeadership
Did you miss OptiMine's latest webinar or want to see it again? Our “Preparing for Google’s 2024 Privacy Changes” webinar with OptiMine’s Matt Voda, Domino's Samuel Sokolowski and the Advertising Research Foundation (ARF)'s Paul Donato is available on-demand now: https://lnkd.in/gVrPMZXa #Webinar #OptiMine #Dominos #ARFInsightStudio #OnDemandWebinar #Google #PrivacyChanges #MarketingMeasurement
TOMORROW (June 25) is the big day! Obtain a mini-masters from marketing powerhouse, Domino's, on how they align their measurement strategies for success in OptiMine's upcoming webinar about Google's 2024 privacy changes hosted by the Advertising Research Foundation (ARF) at 12 PM EST. Register now: https://bit.ly/ARF062524 #Webinar #Dominos #OptiMine #ARFInsightsStudio #MarketingMeasurement #MeasurementStrategies #Google #GooglePrivacyChanges *create a *FREE* ARF account via the link above to register
The first Netflix House venues will open in 2025 at malls in Texas and Pennsylvania. Netflix seems to be following The Walt Disney Company’s playbook, creating immersive, in-person experiences. Could Netflix World be next? Read OptiMine CEO Matt Voda’s thoughts on this topic in the full article published by Business Insider, here: https://lnkd.in/gKkh4FqA #Netflix #NetflixHouse #Disney #BusinessInsider
What is conversational commerce, and how can it benefit your business? Read OptiMine CEO Matt Voda’s insights on this topic in an article from Fortune Recommends, here: https://lnkd.in/g4s82g34 #ConversationalCommerce #FortuneRecommends #MarketingLeadership
Don't forget to register for next week's webinar to learn more about Google's upcoming privacy changes from OptiMine's very own CEO Matt Voda and Domino's! #RegisterNow #Webinar #OptiMine #Dominos #PrivacyChanges #Google #MarketingMeasurement
Don't let Google's upcoming privacy changes catch you off guard! Join us as panelists from Domino's and OptiMine Software, Inc. unpack what’s already changed, what’s to come, and how these changes will reshape today’s approaches to measurement. Learn more & register: bit.ly/ARF062524
