Calling all marketers and forecasters: Gain valuable insights on July 17 as we dissect the nuances of forecasting methodologies, evaluate AI-driven solutions, and navigate the complex terrain of model building. Learn more & RSVP to secure your spot: bit.ly/FORECASTING24
Advertising Research Foundation (ARF)
Advertising Services
New York, New York 12,973 followers
To further, through research, the scientific practice of advertising and marketing.
About us
The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
- Website
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http://www.thearf.org/
External link for Advertising Research Foundation (ARF)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1936
- Specialties
- Market Research, Women in Analytics, ROI, Neuromarketing, Advertising Research, Ad Effectiveness, Media, Engagement, Multicultural Marketing, Research Quality, How Advertising Works, Shopper Insights, Macrotrends, David Ogilvy Awards, and Young Professionals
Locations
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Primary
Get directions
432 Park Avenue South
New York, New York 10016, US
Employees at Advertising Research Foundation (ARF)
Updates
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How can advertisers leverage AI-driven tools to achieve marketing and business outcomes? Find out on July 10 as experts from Google and HP discuss the changing landscape of measurement tools. Register & learn more: bit.ly/ARF071024
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Do virtual #influencers generate greater #advertising effects when they are in a setting with more physical-world elements or more virtual-world elements? This Digital First study in the #JournalofAdvertisingResearch investigates. Read the findings: https://lnkd.in/eTDDikQF
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Get a peek into the future of marketing at FORECASTING 2024! 🚀 Join us as leading companies share how they’re building forecasting models despite data sparsity and other challenges to effective modeling. Spots are limited – RSVP today: bit.ly/FORECASTING24
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Time is ticking, and so is your chance to make an impact! ⏰ We’re challenging the industry to match $200,000 by the end of June. Your donation is crucial in building a diverse and inclusive workforce. Learn more: bit.ly/ARFWIDE
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Double the impact, double the opportunities! With your help, ARF WIDE will match $200,000 by the end of June and double our number of scholars in the program. Every donation counts – donate today and support our goal of building a more inclusive industry: bit.ly/ARFWIDE
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Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. 🌐 Join the conversation on how AI is changing the media landscape on July 10, RSVP: bit.ly/ARF071024
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July 16: Tune in for a deep dive into full-funnel measurement — a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Don’t miss the chance to learn from experts at OptiMine Software, Inc., Data Poem, TransUnion and Microsoft, register today: bit.ly/ARF071624
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Stay ahead in the analytics world and join us on June 26 as Sequent Partners dissect the most impactful trends in marketing analytics. Don’t miss this opportunity to gain a glimpse into where the industry is headed and why. Register today to secure your spot: bit.ly/ARF062624
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