Thank you to MediaPost and Laurie Sullivan for paying attention to attention. Here is a little preview of our new report Attention 2.0: Benchmarking Cinema Ad Attention. https://lnkd.in/eGXMq4wq
National CineMedia (NCM)
Advertising Services
Centennial, Colorado 8,702 followers
America's Movie Network.
About us
We are the country’s largest, most innovative movie theater network whose mission is to unite brands with our young, diverse audience through the power of movies and pop culture. Over 600 million moviegoers watch our pre show, Noovie, each year giving us incredible reach with unrivaled engagement, making our network a premium destination for advertisers. We’re a dynamic, fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to talk to our hard-to-reach audience. For more information, visit www.ncm.com and www.noovie.com.
- Website
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http://www.ncm.com
External link for National CineMedia (NCM)
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Centennial, Colorado
- Type
- Public Company
- Founded
- 2002
- Specialties
- cinema advertising, entertainment marketing, 3-D, online advertising, mobile marketing, online/mobile video, cinema, movies, Noovie, movie theater advertising, Augmented Reality, Noovie ARcade, Fantasy Movie League, Name That Movie, Digital, DOOH, Digital Out Of Home, theater, advertising, marketing, media, film, and sponsorships
Locations
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Primary
6300 S Syracuse Way
Centennial, Colorado, US
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60 East 42nd Street
Suite 2030
New York, NY 10165, US
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180 N LaSalle St
Chicago, Illinois 60601, US
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21700 Oxnard Street
Suite 640
Woodlands Hills, CA 91367, US
Employees at National CineMedia (NCM)
Updates
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Another horror hit in the making! Longlegs stole the spotlight with Gen Z and young Millennials and scared up the best-ever start for a Neon-distributed film. Don’t miss out on reaching young, diverse audiences at the movies this summer! #summermovies #cinema
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Despicable Me 4 set off fireworks this week, ranking in the top 10 biggest July 4th 3-day weekend openings of all time as families flocked to the movie theater. Don't miss out on the momentum of amazing content and elusive audiences. Up next, Twisters and Deadpool & Wolverine! 🎆 🎉 😎 #summermovies #minions
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The summer box office is making noise! Inside Out 2 continues to break records in its third week, and A Quiet Place: Day One became the highest grossing opening for the franchise this weekend! There’s nothing to stay quiet about, more amazing content is on its way. Up next, Despicable Me 4! #summerboxoffice
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What a time at Cannes Lions International Festival of Creativity! Thank you to TEAM USA for sharing your insights and learnings from your experience with ADWEEK's Jameson Fleming, as well as Delta Air Lines' Shannon Womack for your incredible work as our partner and as a Global Young Lions Juror supporting the next generation of creative leaders. We are so excited to have you as part of the US Lions Community! “There’s nothing more important than helping young creatives take their careers to the next level,” said Shannon Womack, Delta Air Lines, Head of Commercial Marketing. “As we think about our industry and all of the problems that we face, this is the future. And these creators will be the ones that help solve the problems that we face today.”
What the Young Lions US Team Learned From Its Cannes Competition
adweek.com
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Audiences are flocking to the movies! As Inside Out 2 breaks box office records, our ratings continue to outpace linear live sports and streaming. The summer movie slate is just heating up! Now’s the time to get your message on the big screen. #summerblockbusters #movieadvertising #NCM
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And that’s a wrap on Cannes Lions International Festival of Creativity!🎬 Thank you to our first official travel sponsor Delta Air Lines who supported TEAM USA so they can “Keep Climbing.” Our panel about how to authentically develop creative that resonates with Gen Z featured this insight from Shannon Womack, alongside Taryn Crouthers of ATTN:, Palak Kapadia of Amazon and Rose Yan of Gold House – see you in 2025!
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Yesterday at Cannes Lions International Festival of Creativity, our own Amy Tunick moderated a conversation about the future of brand storytelling at the Brand Innovators panel with two incredible marketing leaders! Alyson Griffin of State Farm and Chaucer Barnes of Translation are both known for developing authentic, culturally relevant creative that reaches and resonates with Gen Z. And everyone agreed that this elusive ad-skipping, cord-cutting audience is most attentive at the movies!
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Today, we launched the Official US Lions Community at Cannes Lions International Festival of Creativity! It was an epic celebration with host Delta Air Lines and partner/sponsor ATTN:, where our own Amy Tunick led a conversation with Shannon Womack, Taryn Crouthers, Palak Kapadia and Rose Yan on the Do’s and Don'ts when marketing to Gen Z. Guess what is a BIG DO? Cinema ads! No plot twist here that Gen Z loves the movies! Wanna know what it’s like to be a mentor in the amazing #CannesYoungLions community? Get the inside scoop from Jonathan Johnsongriffin! 🎬
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Welcome to Cannes, TEAM USA! Today we celebrated the incredible TEAM USA at the Known Villa in advance of the global competition this week. Thank you to Known, Ross Martin and Brad Roth for hosting us at your fabulous villa during Cannes Lions International Festival of Creativity. A few snapshots from today's event ⬇ Good luck to TEAM USA this week in the global competition!
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